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Rescooped by Alessandro Lanzarini from Modern Marketer onto Web 2.0 Marketing Social & Digital Media |
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Traditional marketing - at it’s best - generates ‘top-of-the-funnel’ leads while traditional sales - at it’s best - converts a small percentage of those leads into sales. While in the meantime, marketing blames sales for not delivering enough new business, and sales blames low customer conversion on the lack of quality support from marketing. So what’s the missing link?
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Scoop.it!
If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]
So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.
The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.
2. Building a network 3. Answering frequently asked questions 4. Demonstrating expertise...
Read more: http://bit.ly/K8H071 Via Martin Gysler Delete the scoop?
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It eventually boils down to ord-of-Mouth marketing.
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See research on this points: marketing and sales gap/links.