I expect I’ll take some lashings for this opinionated piece, but I have to get this off my chest. You see, I want to help you be a successful practitioner of content marketing. Anyone who knows the keyboard shortcuts for cutting and pasting can serve you content—content they didn’t create. Are you cutting it with curation?
The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it launched. Here are seven facts you need to know to get the most benefit out of the Google Disavow Links Tool.
It's no secret that Google has been working hard to push its social network into the mainstream. Google has killed off some of its own products — e.g, the late Google Reader — in an attempt to drive more users into the arms of Google+. A more common tactic, however, has been to create bridges between the…
Where do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly, how to put social data to work to further your business goals.
Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month.
If not for the excellent work of Barry Schwartz, many of us would have missed it. (I have a page change tool app set up for that exact URL, and it didn’t catch it for several days.)
Since this news hit the mainstream linking/SEO community, there’s been no shortage of reporting on the changes themselves, with nearly 6,000 results for the exact match search phrase “google updates link schemes.” The Web is certainly a remarkable echo chamber, considering this news is less than three weeks old as I write.
"Di solito quando di parla di HR, ovvero le risorse umane, e di Social Network tutti pensano a trovare un lavoro on line, leggere annunci, candidarsi compilando dei form appositi ... ben inconsapevoli di tutto quello che c’è oltre!"
"Tutti quelli che hanno aperto un account su LinkedIn vogliono principalmente una cosa: visite sul proprio profilo da parte di aziende e professionisti nel settore in cui si opera e in cui si vuole lavorare."
A Preview Of The Marketing Land Digital Marketing Summit, March 11, 2014 The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, […]
Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses.
While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
Every time I speak about marketing, I always make one opinion very clear: content is still king. I firmly believe that no amount of social media marketing, SEO strategy or PPC is going to have as much of an impact of your success as the use of content. Not only when it comes to blogs, but when it comes to any kind of site whether monetized, or not. Even ecommerce sites should be putting a large chunk of their focus on exploiting content.
But when it comes to content marketing, what tips are really ‘smart’? Which methods of content marketing are going to give you the greatest gains? Here are the five smartest content marketing tips for bloggers....
You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse as compiling an online encyclopedia (thank you Wikipedia!) or creating a database of popular bars that directs you to watering holes around the world. It’s such a great concept, and yet, based on my conversation with other B2B content marketers, I’ve found that it hasn’t been incorporated into many content creation and promotion strategies.
That’s why I’ve put together this short list of questions that will help you gauge how good a job you are (or aren’t) doing of crowdsourcing your content creation efforts. If you can’t answer yes to all of them, chances are that you’re missing out on a few opportunities for easy wins....