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Every time I speak about marketing, I always make one opinion very clear: content is still king. I firmly believe that no amount of social media marketing, SEO strategy or PPC is going to have as much of an impact of your success as the use of content. Not only when it comes to blogs, but when it comes to any kind of site whether monetized, or not. Even ecommerce sites should be putting a large chunk of their focus on exploiting content. But when it comes to content marketing, what tips are really ‘smart’? Which methods of content marketing are going to give you the greatest gains? Here are the five smartest content marketing tips for bloggers....
Via Jeff Domansky
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to
Via Robin Good
You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse as compiling an online encyclopedia (thank you Wikipedia!) or creating a database of popular bars that directs you to watering holes around the world. It’s such a great concept, and yet, based on my conversation with other B2B content marketers, I’ve found that it hasn’t been incorporated into many content creation and promotion strategies. That’s why I’ve put together this short list of questions that will help you gauge how good a job you are (or aren’t) doing of crowdsourcing your content creation efforts. If you can’t answer yes to all of them, chances are that you’re missing out on a few opportunities for easy wins....
Via Jeff Domansky
Ci sono cose per le quali possiamo distinguerci e attorno alle quali possiamo costruire la nostra strategia di personal branding, ma per altre cose siamo assolutamente identici a tutti gli altri.
Via Sestyle
Il mondo del web è sempre in rapida e continua evoluzione. Non facciamo in tempo ad imparare cos'è un'infografica che è già morta! Scopriamo il perché!
Via Pasquale Gangemi
SEO is changing- Have you updated yourself to be the next innovative SEO?
Via Joy Bhattacharya
Traffic from Google to digital publishers dropped 30% over the past eight months.
Via Robin Good
Andrew Grill talks about why you need a Social Business Strategy. So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.
Via Martin Gysler
Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges. However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including. In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.
Via Martin Gysler
What does it mean for online content to "go viral"? An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the...
Via Robin Good
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Social Media Marketing ‘done right’ is a thing of beauty while Social Media Marketing ‘done wrong’ is just a waste of time! So, you ask; how in the world is Social Media Marketing done right?
Via The Fish Firm
Welcome to the latest edition of the first retail customer experience study of its kind, developed by UPS in partnership with comScore.
Via The Fish Firm
Google Penguin 2.0 update-it's all about links! What to avoid and what to focus on? View Infographic.
Via Joy Bhattacharya
"Di solito quando di parla di HR, ovvero le risorse umane, e di Social Network tutti pensano a trovare un lavoro on line, leggere annunci, candidarsi compilando dei form appositi ... ben inconsapevoli di tutto quello che c’è oltre!"
Via Sestyle
Una ricerca mostra come è possibile fare una descrizione abbastanza accurata del nostro carattere guardando i contenuti messi su Facebook
Via Stefano Principato
New Google ranking factors 2013- Star ratings, social signals, Google authorship, citation flow etc. Is your website missing these?
Via Joy Bhattacharya
A selection of 378 free and paid-for apps, tools and resources are grouped into handy ‘toolboxes’ across the six disciplines, helping you with everything from sending invoices to sharing sketches on the move to selling your work in an online store.
Via Mark Strozier
30 Dr. Seuss Quotes That Can Change Your Life [infographic] Infographic is one of the best Infographics created in the category. Check out 30 Dr. Seuss Quotes That Can Change Your Life [infographic] now!
Via The Fish Firm
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.
Via Martin Gysler
Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.
There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.
Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.
[Here are only main sections of article]:
[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?
[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;
[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.
[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?
[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.
[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground. Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.
[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.
[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.
[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).
Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."
Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business
Via Giuseppe Mauriello
There are some remote jobs that can be accomplished anywhere with Internet access (hello Hawaii!).
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