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Topics related to Web Marketing & Social Digital Media - Argomenti correlati al Web marketing, Social e Digital Media
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Alessandro Lanzarini
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Scooped by Alessandro Lanzarini onto Web 2.0 Marketing Social & Digital Media |
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To maximise a tweet's effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR.
The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers. Via Martin Gysler 
Martin Gysler's curator insight,
February 18, 8:54 AM
In this short post (like as Twitter) you’ll find the essential information and advice that make the difference in your tweet strategy.
Easy Street Social's curator insight,
February 22, 5:08 AM
Thank you for these easy to implement tips. I'm guilty of not using enough images. Thank you for reminding me. Delete the scoop?
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This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.
You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI
The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin
The interviewees:
Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
Read more: http://bit.ly/Kea57T Via Martin Gysler Delete the scoop?
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If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]
So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.
The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.
2. Building a network 3. Answering frequently asked questions 4. Demonstrating expertise...
Read more: http://bit.ly/K8H071 Via Martin Gysler Delete the scoop?
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A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]
Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Brand Pages are created only after logging in to an existing Google+ personal account.
Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/ Via Martin Gysler Delete the scoop?
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Congratulations, you’ve made it.
You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.
Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?
Well, the truth is that a lot could go wrong.
Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.
Here’s how to do it…
Read more: http://bit.ly/GLVVGS Via Martin Gysler Delete the scoop?
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The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.
Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.
OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.
According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.
Read more: http://on.mash.to/KEHUPX Via Martin Gysler Delete the scoop?
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Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself.
By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually!
Read more: http://bit.ly/IRUGGH Via Martin Gysler Delete the scoop?
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Have you become desensitized and disillusioned with Twitter?
Do you feel like you are suffering from Twitter Tiredness?
Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?
I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.
After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.
Via Martin Gysler Delete the scoop?
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There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!
The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.
On Twitter this hyperactivity continues with 1 billion tweets shared every week.
Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.
Are You a Hyper Active Social Media Participant?...
Read more: http://bit.ly/H3cxwo Via Martin Gysler Delete the scoop?
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Here are ten concrete steps to finding and growing the social media influencers in your particular market. Because, as you know it's often the most difficult step in our business. [note mg]
Why is an influencer strategy so important? It can help drive your social media execution. It can be a core part of your search engine optimization strategy. Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field.There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.
Read more: http://blog.junta42.com/2011/02/finding-social-media-influencers-market/ Via Martin Gysler Delete the scoop?
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