Excerpt from the article:
The mass adoption of social media sharing buttons is relatively new.
Some marketers include them on landing pages while others do not.
Conventional wisdom says that you shouldn’t include them because the only thing you want a landing page visitor to be able to do is fill out a form.
Others might argue that having social proof (lots of likes, tweets, shares, plus ones, etc.) on a landing page might increase the likelihood of a conversion.
In the spirit of testing, we here at Kuno wanted to know whether social media sharing buttons help or hurt landing page conversion rates.
1) The First Test – Link Building Landing Page
2) The Second Test – Content Marketing Landing Page
Curated by Agostino Caniato:
To see the results of the tests, read the full article here: http://bit.ly/IMok2h
Via Agostino Caniato