Web 2.0 Marketing Social & Digital Media
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Topics related to Web Marketing & Social Digital Media - Argomenti correlati al Web marketing, Social e Digital Media
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The Most Effective Marketing Strategies On Instagram

The Most Effective Marketing Strategies On Instagram | Web 2.0 Marketing Social & Digital Media | Scoop.it
Think different. ;

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Martin Gysler's curator insight, June 20, 2013 8:09 AM

Instagram may be an interesting marketing tool for your business. Even if we do not think about this possibility at first glance. This post will give you some ideas on how to do it for you and / or company.

 

Use you already Instagram for your marketing?

Alexandre D. Moraes's curator insight, December 6, 2013 9:58 AM

Leia mais:  http://www.scoop.it/t/tecnologods/ - Acesse: http://paper.li/TecnologoDS/  - Curta: https://www.facebook.com/pages/TecnologoDS/174443435960955 - Siga-nos: https://twitter.com/TecnologoDSnews‎/

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Optimise your tweets with these five simple suggestions

Optimise your tweets with these five simple suggestions | Web 2.0 Marketing Social & Digital Media | Scoop.it

To maximise a tweet's effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR. 

 

The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers.


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Martin Gysler's curator insight, February 18, 2013 8:54 AM

In this short post (like as Twitter) you’ll find the essential information and advice that make the difference in your tweet strategy.


Let me know what is your opinion, and if you have other ideas.

Martin Gysler's comment, February 22, 2013 10:51 AM
It's cool you like it too :-)
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Web 2.0 Marketing Social & Digital Media | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.


Creating a Brand Page

 

Brand Pages are created only after logging in to an existing Google+ personal account.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


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How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | Web 2.0 Marketing Social & Digital Media | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.

 

You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.

 

Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?

 

Well, the truth is that a lot could go wrong.

 

Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.

 

Here’s how to do it…

 

Read more: http://bit.ly/GLVVGS


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Why Your Company Needs A Social Business Strategy

Why Your Company Needs A Social Business Strategy | Web 2.0 Marketing Social & Digital Media | Scoop.it
Andrew Grill talks about why you need a Social Business Strategy.

 

So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.


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Martin Gysler's curator insight, April 25, 2013 11:26 AM

This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.

 

Andrew analyzing the situation very well, and gives us an interesting and "simple" approach, which is important in a business strategy in the social business field. If you have already a good strategy for your business, maybe this post will provide you some useful informations more.

 

Do you have any other points to add?

Progressive training's curator insight, March 25, 2014 12:34 PM

Why Your Company Needs A Social Business Strategy

#Social Media in Business

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How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it

Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]

 

Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

 

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.
So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.

Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99


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Don’t Underestimate the Power of (Social) Collaboration. It Is Not a Given

Don’t Underestimate the Power of (Social) Collaboration. It Is Not a Given | Web 2.0 Marketing Social & Digital Media | Scoop.it

Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself.

 

By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually!

 

Read more: http://bit.ly/IRUGGH


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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | Web 2.0 Marketing Social & Digital Media | Scoop.it
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!

 

The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.


It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.

 

On Twitter this hyperactivity continues with 1 billion tweets shared every week.

 

Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.

 

Are You a Hyper Active Social Media Participant?...

 

Read more: http://bit.ly/H3cxwo


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