Web 2.0 Marketing Social & Digital Media
773 views | +0 today
Follow
Web 2.0 Marketing Social & Digital Media
Topics related to Web Marketing & Social Digital Media - Argomenti correlati al Web marketing, Social e Digital Media
Your new post is loading...
Your new post is loading...
Rescooped by Alessandro Lanzarini from BUSINESS and more
Scoop.it!

Why Your Company Needs A Social Business Strategy

Why Your Company Needs A Social Business Strategy | Web 2.0 Marketing Social & Digital Media | Scoop.it
Andrew Grill talks about why you need a Social Business Strategy.

 

So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.


Via Martin Gysler
more...
Martin Gysler's curator insight, April 25, 2013 11:26 AM

This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.

 

Andrew analyzing the situation very well, and gives us an interesting and "simple" approach, which is important in a business strategy in the social business field. If you have already a good strategy for your business, maybe this post will provide you some useful informations more.

 

Do you have any other points to add?

Progressive training's curator insight, March 25, 2014 12:34 PM

Why Your Company Needs A Social Business Strategy

#Social Media in Business

Rescooped by Alessandro Lanzarini from SOCIAL MEDIA, what we think about!
Scoop.it!

Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | Web 2.0 Marketing Social & Digital Media | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler
more...
Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
Rescooped by Alessandro Lanzarini from BUSINESS and more
Scoop.it!

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it

Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]

 

Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

 

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.
So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.

Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99


Via Martin Gysler
more...
No comment yet.
Rescooped by Alessandro Lanzarini from BUSINESS and more
Scoop.it!

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | Web 2.0 Marketing Social & Digital Media | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Via Martin Gysler
more...
malek's curator insight, April 23, 2013 6:40 PM

a down-to-earth approach

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
Rescooped by Alessandro Lanzarini from BUSINESS and more
Scoop.it!

5 Key Lessons Learnt from 2 Years of Content Marketing

5 Key Lessons Learnt from 2 Years of Content Marketing | Web 2.0 Marketing Social & Digital Media | Scoop.it

Maybe you will be surprised when you read this post. It speak about content marketing and the idea we (almost all people) have on this topic. Yes, it’s really interesting what Leo Widrich from BufferApp said. He has another approach what content marketing mean for a startup, I like it and you? [note Martin Gysler]

 

Not long ago, a few members of the Scoop.it team began discussing the answer to the all too popular question: how do I do content marketing if I’m a startup or professional without a big budget? With that in mind, we created the Lean Content Marketing meetup.

 

This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.

 

Read more: http://leancontentmarketing.tumblr.com/post/36719728991/5lessonslearnedfromcontentmarketing


Via Martin Gysler
more...
Tiana Martin's comment, December 30, 2012 10:43 AM
great tips..........
Martin Gysler's comment, December 30, 2012 6:34 PM
Indeed Tiana ;-)
Rescooped by Alessandro Lanzarini from BUSINESS and more
Scoop.it!

What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | Web 2.0 Marketing Social & Digital Media | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.

 

Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”

 

Read more: http://bit.ly/KM2EUx


Via Martin Gysler
more...
No comment yet.