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Rescooped by Alessandro Lanzarini from Landing Page World
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The Beginner’s Guide to Creating Landing Page Content that Sticks

The Beginner’s Guide to Creating Landing Page Content that Sticks | Web 2.0 Marketing Social & Digital Media | Scoop.it

 

Excerpt from the article:

 

Have you ever wondered if your landing page is missing something? Here's the good news.

 

Your suspicions are correct. You are missing something.

 

What the great copywriters stole from fishermen

 

When a fish “takes the bait” a hook catches its mouth so that the fisherman can reel it in. Without the hook, the fish would just eat the bait and swim away.

 

What’s a hook?

A hook is a tool copywriters use to capture the attention of an ideal prospect, to interest them in reading every word on the page, ultimately leading them to take the desired action you’ve chosen.

 

Finding a great hook requires intuition, persistence, and knowing where to look.


Below is a cheat sheet that will reveal four ways you can find a hook that works for the readers of your landing pages.

 

1. Get “in bed” with your prospects

2. What’s the story behind your product?

3. Be extremely specific with details

4. Leverage a story archetype

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/QM0Bhq             


Via Agostino Caniato
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Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
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7 Copywriting Best Practices for Effective Landing Page Copy

7 Copywriting Best Practices for Effective Landing Page Copy | Web 2.0 Marketing Social & Digital Media | Scoop.it

Excerpted from the original article: "If you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these 7 landing page copywriting best practices.

 

1) Use Action-Oriented Language

If within 3 seconds, a site visitor can't glean what exactly they can do on that page, they click the back button.

 

2) Use Value-Oriented Language

The value is the "so what?" of your landing page copy. Use language to convince visitors that the time they'll spend filling out your form is worth it for the offer they'll receive

 

3) Use Reader Keywords

What is a reader keyword? It's a phrase I just made up to describe the keywords a reader -- not a search engine, a reader -- will look for while scanning your page to understand what the page is about.

 

4) Write Using the Second Person

Writing in the second person means instead of saying "I," you speak in your readers' terms by saying "You" and "Your."

 

5) Go for Clarity Over Creativity

You're on a timer. It's set for 3 seconds. There's no time for fluffy language.

 

Discover the remaining points in the original article here: http://bit.ly/w8O3Z2 ;

 

(Curated by Agostino Caniato: http://bit.ly/Landing-Page-World)


Via Agostino Caniato, Robin Good
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