If you want to communicate to a B2B audience and business professionals then LinkedIn with its 150 million members is a good place to play. If you want to engage and network with business leaders and executives then it is the social network of choice.
This is the best tweet I’ve seen all week. Or possibly the best Twitter-related news of the year: “ Twitter Search now returns lists and custom timelines. Nice work @wangtian @pasha407 @m7z @ahmedre...
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns.
Hashtags: when used properly, they are a kind of glue that can hold your social media marketing campaigns together across networks and bring you new business. When used improperly, they can be the most annoying thing about social media, period. So what are the right and wrong ways to use them?
Do you know how timing impacts the performance of your Tweets? There is no universal answer. The best times to Tweet are unique to your brand audience and the type of content that you deliver. Because the lifespan of any given Tweet you send is limited, it’s important to determine when your audience is most…
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media?
Our phones have become so important to us, they’ve practically become a third limb. But how exactly do we use our phones to make them such an integral part of our lives? Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices. We […]
Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment. Social media has developed to […]