Starting March 1, Rockville Central, a community news outlet for the DC-area city of Rockville, Maryland, will move its operation to…its Facebook page. Entirely to its Facebook page.
“There are always two different conversations going on,” Cindy Cotte Griffiths, the site’s editor, told me — one on RockvilleCentral.com, and the other on the site’s Facebook page. Why force the two to compete with each other, when they’re actually manifestations of the same community? Facebook is, Cotte Griffiths notes, “where the people are.” (Rockville Central currently gets about 2,000 of its average 20,000 monthly hits from Facebook, she told me.) “Everyone’s always trying to get people out of Facebook,” she says. “And we’re like, ‘Well, we’re already here.’”
Already Facebook has become one of the most prolific drivers of traffic to sites, and the numbers are truly staggering. Facebook’s Justin Osofsky said that traffic to the Washington Post’s website increased 280 percent year-over-year because of social media referrals, according to a blog post written Dec. 28, 2010.
Expect this growth to continue on its rampaging course for the foreseeable future.
Facebook this week posted a job opening for a “journalist program manager,”