The notion of campaigning through social media could prove crucial for the Obama administration in this era of divided government. Obama proved that using modern forms of media could be successful after effectively using YouTube to campaign to the ever-growing young, tech-savvy American generation.
Overall, the campaign strategists are making a good decision by utilizing social media to promote their candidates. Not only will it increase the exposure to the candidates’ names, it will also reveal the politicians’ stances on various policy issues. As the traditional forms of media begin to become outdated, political candidates will have to discover these new forms of connecting with the electorate.
Employing social networking sites will allow constituents to be more cognizant of candidates’ platforms and promote political activity. It’s clear that social media will be a crucial tool in the 2012 election, and failure to utilize such a large form of advertisement to Americans could impede on any candidate’s campaign.