Web 2.0 et société
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Web 2.0 et société
La société en mouvement « 2.0 » : quels enjeux, quelles opportunités, quel avenir ?
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Where the Hell is Matt? is back [VIDEO] - Tnooz

Where the Hell is Matt? is back [VIDEO] - Tnooz | Web 2.0 et société | Scoop.it
The Where the Hell is Matt? phenomenon started way back in the good ol' days of 2006, when game designer and traveller Matt Harding filmed himself dancing in locations around the world.
BeerBergman's insight:

La série de vidéos de Matt Harding, sur lequel Jennie Germann Molz a écrit un passage intéressant dans son livre "Travel Connections" : elle explore le lien avec l'authenticité et la façon dont la récupération d'un phénomène à la base authentique a été récupéré par le marketing.

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Generation Y travellers and the future of travel technology

Generation Y travellers and the future of travel technology | Web 2.0 et société | Scoop.it
So what are some of the key trends in the travel industry and where the industry could it be heading next? Generation Y has to be at the centre.
BeerBergman's insight:

Alors, j'ai décidé d'intégrer un peu plus d'articles sur la filière du tourisme. En voici un, une prospective marketing visant les jeunes générations. Extrait.

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"Perhaps somewhat weirdly, Gen-Ys define luxury as “Instagram-able experiences”, not least that to the efforts of Australia’s Instagram hotel, and Starwood’s decision to include content taken by guests on their own, branded websites. Another trend among millennials is “low touch luxury”, ensuring  minimal touch points with travellers. When this age groups checks in to a hotel, they typically do not want the same luxury (an end to end service) that their parents experience in similar properties, rather they want to remain independent and they will ask for help when needed. The table below lists the classic marketing approach versus that of Generation Y. Here, “Evangelism” is empowering your customer with shareable experiences that they can talk for you."

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