Web 2.0 et société
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Web 2.0 et société
La société en mouvement « 2.0 » : quels enjeux, quelles opportunités, quel avenir ?
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The Startup Businesses Built Around the Airbnb Ecosystem

The Startup Businesses Built Around the Airbnb Ecosystem | Web 2.0 et société | Scoop.it
Former Expedia CEO, active travel startup investor, and Couchsurfing chairman Erik Blachford describes these services, which target hosts across the home-sharing market as “shadow hospitality infrastructure that allow hosts to offer up a more professional type of stay and allow stays to be a little more consistent across various listings and cities.”
BeerBergman's insight:

Voilà. There we go, the "official" ecosystem of startups around services like Airbnb. That is without counting the numerous very small "startup" alike companies who manage and deliver for Airbnb hosts. That's an interesting market segment.

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Generation Y travellers and the future of travel technology

Generation Y travellers and the future of travel technology | Web 2.0 et société | Scoop.it
So what are some of the key trends in the travel industry and where the industry could it be heading next? Generation Y has to be at the centre.
BeerBergman's insight:

Alors, j'ai décidé d'intégrer un peu plus d'articles sur la filière du tourisme. En voici un, une prospective marketing visant les jeunes générations. Extrait.

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"Perhaps somewhat weirdly, Gen-Ys define luxury as “Instagram-able experiences”, not least that to the efforts of Australia’s Instagram hotel, and Starwood’s decision to include content taken by guests on their own, branded websites. Another trend among millennials is “low touch luxury”, ensuring  minimal touch points with travellers. When this age groups checks in to a hotel, they typically do not want the same luxury (an end to end service) that their parents experience in similar properties, rather they want to remain independent and they will ask for help when needed. The table below lists the classic marketing approach versus that of Generation Y. Here, “Evangelism” is empowering your customer with shareable experiences that they can talk for you."

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And Now for a Bit of Good News . . .

And Now for a Bit of Good News . . . | Web 2.0 et société | Scoop.it
From taxi rides to overnight stays, the sharing economy is growing rapidly, and creating a village where your reputation is everything.
BeerBergman's insight:

Meindert Fennema's article in De Volkskrant was a reaction to Friedman's article about Airbnb. You might want to read it, because it is more detailed and contextualised than the excerpts in Fennema's article might suggest :-). 

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"The short answer is that Airbnb understood that the world was becoming hyperconnected — meaning the technology was there to connect any renter to any tourist or businessperson anywhere on the planet. And if someone created the trust platform to bring them together, huge value could be created for both parties. That was Airbnb’s real innovation — a platform of “trust” — where everyone could not only see everyone else’s identity but also rate them as good, bad or indifferent hosts or guests. This meant everyone using the system would pretty quickly develop a relevant “reputation” visible to everyone else in the system.

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Take trusted identities and relevant reputations and put them together with the Internet and suddenly you have 120,000 people staying in Brazilians’ homes instead of hotels at the World Cup. "

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"But what happens to “ownership?”

There used to be a romanticism about ownership, because it meant you were free, you were empowered,” Chesky answered. “I think now, for the younger generation, ownership is viewed as a burden. Young people will only want to own what they want responsibility for."

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Bringing travel planning back to the destination

Bringing travel planning back to the destination | Web 2.0 et société | Scoop.it
Verified review summaries are key to getting travel planning and booking back on DMO and hotel sites.
BeerBergman's insight:

Meta data et avis clients... l'auteur plaide pour que les sites d'hôtels, DMO et OTA les intègrent, mais dénudés des extrêmes et rendus plus rapidement lisibles par le public. Extrait.

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"The next wave in reviews is high-level review summaries that are verified, saving travelers time reading reviews and removing doubts about the truthfulness of the authors. Verified review summaries use meta-data to sort reviews across all the review sites that offer verified reviews, remove the extremes, and hone in on the true highs and lows of a property or destination. They can be presented in different ways—as ratings, as word clouds, or as a series of bullets points. The benefits to posting verified review summaries on DMO and hotel websites are greater than simply becoming more visible online. "

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