Uber’s Biggest Danger Is Its Business Model, Not Bad PR | Business | WIRED | Web 2.0 et société | Scoop.it
The real peril to Uber isn't bad PR. It's what the costs of recruiting drivers, both in terms of money and a blemished brand, says about Uber's business model compared to those of traditional software companies. More drivers don't equal more value added. They simply equal staying alive.