Web 2.0 et société
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Web 2.0 et société
La société en mouvement « 2.0 » : quels enjeux, quelles opportunités, quel avenir ?
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Does the Expedia billboard effect still exist for hotels? - Tnooz

Does the Expedia billboard effect still exist for hotels? - Tnooz | Web 2.0 et société | Scoop.it
The billboard effect is the term for how a hotel being listed on an OTA can push up bookings on the hotel’s own website by up to 25%. Is it still true?
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How can travel brands take advantage of the selfie phenomenon?

How can travel brands take advantage of the selfie phenomenon? | Web 2.0 et société | Scoop.it
Quite tricky to determine when taking pictures of yourself and posting them on social networks REALLY hit mainstream - but selfies hit a groove this year.
BeerBergman's insight:

Are selfies adapted to a marketing approach by the travel industry?

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WANTED: Selfie competition in travel - must use elves, donkey or legs

WANTED: Selfie competition in travel - must use elves, donkey or legs | Web 2.0 et société | Scoop.it
At some point the "selfie" trend is going to be so tragically uncool (if it isn't getting that way already) that marketers will not dare utter its name.
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