Web 2.0 et société
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Web 2.0 et société
La société en mouvement « 2.0 » : quels enjeux, quelles opportunités, quel avenir ?
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From Zipcar to the Sharing Economy

From Zipcar to the Sharing Economy | Web 2.0 et société | Scoop.it
How peer-to-peer marketplaces are "reengineering" consumption.
BeerBergman's insight:

More on sharing economy.... Excerpt.

***

"In 2013, corporate America will need to pay very close attention to this new paradigm. The terms “collaborative consumption” and “sharing economy” might seem more reminiscent of flower power than of Gordon Gekko, but the business threats they embody are very real. For companies in a growing number of industries, it’s no longer sufficient if you leverage digital technologies to rationalize and optimize your internal production. If your business relies on a model of consumption that is inefficient for your consumers, chances are that there’s already a new sharing economy marketplace that is looking to streamline it for them."

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And Now for a Bit of Good News . . .

And Now for a Bit of Good News . . . | Web 2.0 et société | Scoop.it
From taxi rides to overnight stays, the sharing economy is growing rapidly, and creating a village where your reputation is everything.
BeerBergman's insight:

Meindert Fennema's article in De Volkskrant was a reaction to Friedman's article about Airbnb. You might want to read it, because it is more detailed and contextualised than the excerpts in Fennema's article might suggest :-). 

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"The short answer is that Airbnb understood that the world was becoming hyperconnected — meaning the technology was there to connect any renter to any tourist or businessperson anywhere on the planet. And if someone created the trust platform to bring them together, huge value could be created for both parties. That was Airbnb’s real innovation — a platform of “trust” — where everyone could not only see everyone else’s identity but also rate them as good, bad or indifferent hosts or guests. This meant everyone using the system would pretty quickly develop a relevant “reputation” visible to everyone else in the system.

***

Take trusted identities and relevant reputations and put them together with the Internet and suddenly you have 120,000 people staying in Brazilians’ homes instead of hotels at the World Cup. "

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"But what happens to “ownership?”

There used to be a romanticism about ownership, because it meant you were free, you were empowered,” Chesky answered. “I think now, for the younger generation, ownership is viewed as a burden. Young people will only want to own what they want responsibility for."

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Les habitants se réapprorient l’outil touristique | Hôtel du Nord

Hôtel du nord est une coopérative d'habitants qui propose des séjours en chambre d'hôte et des balades dans la région de Marseille.
BeerBergman's insight:

Intéressant... 

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"Alors que le tourisme réduit trop souvent les villes à des “destinations” et l’hospitalité à une “prestation hôtelière“, les sociétaires ont obtenu une victoire légale, assurantielle et fiscale qui leur permet de se réapproprier l’”outil touristique” et de remettre la rencontre, l’échange et l’altérité au cœur de leur offre d’hospitalité. Cette victoire est aussi celle de tous ceux qui ailleurs souhaitent se rapproprier l’économie touristique."

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Peers

Peers | Web 2.0 et société | Scoop.it
BeerBergman's insight:

Tandis que les gens qui "partagent" (en vendant leurs espaces et leur temps), les analyses divergent sur les bienfaits de cette "économie de partage" : néolibéralisme ou un mouvement de fond qui permet de se faire de nouveaux amis, d'arrondir ses mois, de découvrir le monde différemment, de se sentir partie intégrante d'une nouvelle communauté ?

Quid du discours sur ces notions et du profil de ceux qui peuvent partager et ceux qui ne le peuvent pas pour des raisons de non-possession des biens et d'absence du capital social qui permettrait l'adhésion à ces valeurs ? 

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Fairbooking, élan collaboratif ou idéologie totalitaire ? | La Tribu(ne) Ohayon

Fairbooking, élan collaboratif ou idéologie totalitaire ? | La Tribu(ne) Ohayon | Web 2.0 et société | Scoop.it
Fairbooking, élan collaboratif ou idéologie progressivement totalitaire ? par Rémi Ohayon, auteur d'« Addiction, le hold-up des intermédiaires en ligne »
BeerBergman's insight:

Il me semble qu'on voit les mêmes logiques - inévitables ? - avec des initiatives semblables sur le fond (prise en main d'une économie par les prestataires et individuels) : airbnb, greeters, wimdu, ... Créées à la marge d'une industrie, d'une économie, toute initiative est vouée à se professionnaliser et du coup, à bouger vers le centre - ce qui créé de l'espace pour de nouvelles initiatives à la périphérie. On l'a vu avec les chambres d'hôtes (autrefois une tendance comme aujourd'hui airbnb : le contact avec l'hôte dans sa maison et son univers) qui aujourd'hui sont devenues des prestations hôtelières. D'ailleurs, les petits hôtels et les pensions de famille à la base... étaient souvent le fruit des initiatives de femmes d'artisans dans de petites villes : l'accueil chez l'hôte dans sa maison et son univers... Comme quoi.

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Revenant sur l'idéologie prépondérante : ce qui est dit par rapport à Fairbooking est en train de se passer avec Uber et Airbnb : des logiques économique prennent le dessus et changent le ton, même si c'est peu audible dans un premier temps. A la base, on "vit" l'idéologie du début, mais pour combien de temps encore ? N'est-ce pas une évolution inévitable, celle-ci aussi ?

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How much are Google employees spending with Airbnb?

How much are Google employees spending with Airbnb? | Web 2.0 et société | Scoop.it
Depending on who you ask, "sharing economy" brands sites such as Airbnb will either be a huge threat or have no impact at all on corporate travel.
BeerBergman's insight:

Changes in the air: how much of Googles travel budget for employees has been spent with Airbnb last year ? $ 2 million.

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"Matthew Pancaldi, global client management director at TMC giant HRG, says all the right things required to ensure it is seen as progressive and understanding any change in behaviour. When asked about the biggest opportunity in corporate travel, he says: “To get closer to the end user and give them more tools that enable them to be more flexible, more freedom of choice – and do things within a [managed] framework.” 

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B&Bs: Don't let Airbnb eat you for breakfast - Tnooz

B&Bs: Don't let Airbnb eat you for breakfast - Tnooz | Web 2.0 et société | Scoop.it
This is a guest viewpoint from Mary White, CEO of BnBFinder, bed-and-breakfast directory.
BeerBergman's insight:

More airbnb news and resistance... are B&B's suffering from the new business model? One thing is sure, many of them are on airbnb (and I am one of them).
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But indeed, facing closure of B&B's because new laws, targeting airbnb/housetrip/wimdu models, are instead harming existing businesses, is a very unpleasant consequence of focussing too much on the most clamorous stakeholders (hotels) against the new models while not having enough knowledge of the industry.

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For a B&B owner, Airbnb can be another channel and it is not a bad one, at least when you feel happy with the same sort of "cosmopolitanism" narrative as couchsurfing does promote. But this is true for many other platforms: there are as many platforms as there are needs.

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Does it make less people come to the traditional B&B's? Perhaps. But it may also just be a better filter: not everybody feels like staying in every type of hosting facility. Many people will easily change hats in different situations: they will go and stay in a hotel and a B&B on their christmas break holiday, rent an airbnb home for their spring break and go out camping in summertime.

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The best bet for B&B owners who don't want to advertise on AirBnb would probably be to take a close look into what makes airbnb so different from the traditional channels and platforms and which different trends can be distilled from the houses that are exposed on Airbnb in order to renovate, adjust, or distinguish from the experiences proposed by the "sharing economy" (and yeah, ok, how sharing is it?) players.

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How Airbnb and Lyft Finally Got Americans to Trust Each Other | Business | WIRED

How Airbnb and Lyft Finally Got Americans to Trust Each Other | Business | WIRED | Web 2.0 et société | Scoop.it
From Airbnb to Lyft to Tinder, the sharing economy is rewiring the way we interact with each other.
BeerBergman's insight:

Wired on AirBnB and the sharing economy.

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This Week in the Sharing Economy: The Move to Professionalism

This Week in the Sharing Economy: The Move to Professionalism | Web 2.0 et société | Scoop.it
This week, the demands of growth and venture capitalism drive leading sharing economy companies ever further from actual sharing.
BeerBergman's insight:

Reading more of Tom Slee's postings, and continuously intrigued. I suppose that moving into venture capital will allow for new players to occupy the periphery... if users (travelers and hosts) will get unsatisfied with the airbnb policy. 

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On the other hand, professionalization is a unavoidable way, the same way you cannot block evolution in your own homes (things get better and you will not be able to stop it). 

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Some excerpts:

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Interesting for the hospitality industry: "The other big announcement came from Airbnb, at a press conference at their very fancy headquarters. In addition to announcing new versions of their mobile apps, CEO Brian Chesky stepped away from his “our hosts are regular people” line to tell them ”You’re in the business of hospitality”. " 

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And an interesting comment of Tom himself: "hanks for the comment. To my mind, this movement needs to (1) give up the venture capital drug, and (2) move away from seeing itself as a technology movement. Technology has a role to play in solving social problems, but not when its proponents see it as the central and defining feature of the movement."

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No True Airbnb Host...

No True Airbnb Host... | Web 2.0 et société | Scoop.it
As Airbnb and New York head to the courts, Airbnb's arguments have become increasingly vague and bordering on cynical.
BeerBergman's insight:

Reading Tom Slee (@whimsley) is an experience, that I recommend to all of you who read English. Read his decomposition of the airbnb vs. the State of New York case. 

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I fear I have to admit the fact that the arguments of sharing economy have become thinner and thinner ("spin") in recent times. Then again: I am a Airbnb host and traveler myself, and I love both activities. So the central question becomes: how to keep the essential (added value) without losing the values, mission and sustainable objectives? 

Perhaps it is not Airbnb that is going to answer to this request. Who's next?

Excerpt.

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"Airbnb’s evocative but meaningless cheap talk (for more, see their Shared Cities initiative) is cynical. I fear that, instead of promoting any realistic idea of sharing, Airbnb will pollute the whole idea as a consequence of the high-return venture capital model it has pursued."

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L’économie collaborative à l’ère de la société fluide

L’économie collaborative à l’ère de la société fluide | Web 2.0 et société | Scoop.it
En ce temps de crise globale mais aussi ce moment de remise en question profonde de nos valeurs, des initiatives émergent pour faire face. À cette image, le mouvement de l’économie collaborative se met en place.
BeerBergman's insight:

Allez, un peu de "sharing economy" pour ce lundi matin. Bel article sur les notions de l'économie de partage ou économie collaborative de Célya Gruson-Daniel.

A lire. Extrait.

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« Désormais une autre approche est nécessaire pour survivre à la complexité du monde moderne, à son accélération, et, plus encore, pour construire ensemble notre avenir. Il nous faut donc promouvoir ce que j’appelle la « société fluide ». Une société qui se base sur des rapports de flux et pas seulement sur des rapports de force. »

Joël de Rosnay

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Mavale27's curator insight, January 29, 12:53 AM

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Mlik Sahib's curator insight, February 6, 8:55 PM

"...Ces projets sont nombreux et basés sur une notion clef :  le « Peer to Peer » ou pair à pair (P2P) ; c'est à dire l'échange direct entre deux personnes où chacun est à la fois consommateur et producteur. Ces rapports se sont développés au départ dans le domaine de la consommation de façon marchande ou non marchande. À titre d’exemple, on peut citer des plateformes de covoiturage pour la mobilité, Airbnb ou Couchsurfing pour le logement, la Ruche qui dit oui pour l’alimentation. Ce mouvement de « peer to peer » s’ancre de plus en plus dans tous les domaines. Du secteur de l’énergie, avec le développement des « smart-grids » comme le rappelle Joël de Rosnay dans son livre, au champ du financement (kisskissbankbank), de l’éducation (Unishared) et de la production de biens (wikispeed). C’est tous les secteurs de l’économie qui sont impactés. Comme le conclut d'ailleurs Joël de Rosnay : « Le pair à pair va atteindre des secteurs clés de l’économie et préparer le terrain de la société fluide et de son économie adaptée ».

Ainsi ces communautés savent surfer sur la vague en sachant s’adapter, contourner, « hacker » les problématiques actuelles ou faire appel à l’intelligence collective pour essayer de les résoudre. Ce réseau maillé s’enrichit de plus en plus élevant aussi le niveau de complexité des échanges et des relations.

 

L’économie collaborative : et demain ?

 

Cela amène à des questionnements théoriques sur le futur de ce mouvement : Comment va s’organiser cette coopération à long terme ? Peut-elle être applicable à très large échelle ? Les sciences de la complexité revendiquées par Edgar Morin apparaissent alors cruciales. Elles sont nécessaires pour pouvoir analyser les paramètres qui fondent ces communautés et proposer des solutions quant à leur gestion d’une échelle encore locale aujourd’hui à une échelle globale."..."

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Airbnb vs New York City: The Defining Fight of the Sharing Economy

Airbnb vs New York City: The Defining Fight of the Sharing Economy | Web 2.0 et société | Scoop.it

The sharing economy, or as some call it the collaborative consumption economy, is still in its early infancy and companies like Airbnb, Lyft, RelayRides and their peers are the hottest topic in the startup world right now.

The legality of these startups has been in the grey from the start, as they push against the incumbent laws and regulations, and New York City, by being a dense urban environment where sharing comes naturally, has become a very high profile platform for some of these fights.


Via Roland Schegg
BeerBergman's insight:

Il y a beaucoup de  choses à dire sur le modèle du AirBnB, et les derniers mots ne sont certainement pas encore écrits sur le sujet. J'ai abordé la problématique dans un article en février 2013 sur mon blog (http://www.beerbergman.com/lang/fr/2013/02/airbnb-et-leconomie-collaborative-une-fausse-bonne-idee/) et un article apparaîtra bientôt dans la revue Espaces (dédiée à la filière touristique). Voici un article avec un certain nombre de liens vers d'autres articles apparus en ligne, pour approfondir vos idées sur le sujet...

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Ne prenons pas (tous) les scouts numériques de l’économie collaborative pour de naïfs altruistes

Ne prenons pas (tous) les scouts numériques de l’économie collaborative pour de naïfs altruistes | Web 2.0 et société | Scoop.it
L’économie collaborative ou sharing economy bouleverse les modes de production et de consommation. Mais ses évangélistes ne peuvent masquer la contradiction fondamentale de ce mouvement: il sera soit le dépassement du capitalisme, soit exactement l’inverse. Internautes de tous pays, au boulot.
BeerBergman's insight:

Article intéressant, tentant d'esquisser les points de vue différents sur les principes de l'économie de partage.

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'Airbnb: kosmopolitische middenklasse geniet, plattelander mokt'

'Airbnb: kosmopolitische middenklasse geniet, plattelander mokt' | Web 2.0 et société | Scoop.it
Is de populariteit van airbnb symbool voor de delende economie van de 21ste eeuw? 'Airbnb brengt meer welvaart, maar niet noodzakelijk grotere ...
BeerBergman's insight:

Airbnb doet van zich  spreken... Meindert Fennema's artikel plaatst de "stedelijke, kosmopolitisch ingestelde en hedonistische middenklasse die profiteert en geniet" tegenover "de proletarische achterhoede, de plattelander en de angstige nationalist" die "verongelijkt (is) en mokt". Ik zou het zo niet willen stellen, maar het is een visie. 

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"Deelnemers aan airbnb lijken op elkaar. Zij zijn vaak jong en afkomstig uit de middenklasse; hun wens om geld te verdienen is groter dan hun gevoel van privacy; zij reizen vaak en graag; zij wonen in een grote stad en willen graag vakantie houden in een grote stad in een ander land."

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"De delende economie is gecommercialiseerd; dat is een belangrijk verschil met vroeger. De delende economie is geïnternationaliseerd; ook dat is een groot verschil met vroeger. De delende economie is omvangrijker geworden en zal heel snel groeien. Dat is misschien wel het belangrijkste verschil met vroeger. Ook Marktplaats.nl heeft ons leven al enorm veranderd en de digitalisering van ons sociale leven staat nog in de kinderschoenen. Vakantie brengt sommige mensen bij elkaar en verandert zo de wereld."

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Pixel And Dimed: On (Not) Getting By In The Gig Economy

Pixel And Dimed: On (Not) Getting By In The Gig Economy | Web 2.0 et société | Scoop.it
For one month, I became the micro-entrepreneur touted by companies like TaskRabbit, Postmates, and Airbnb. Instead of the labor revolution I had been...
BeerBergman's insight:

Quand une fille essaie de gagner au moins un SMIC en travaillant dans l'économie de partage... et ne réussit pas. Article à lire (un peu long).

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"My experiences in the gig economy raise troubling issues about what it means to be an employee today and what rights a worker, even on a assignment-by-assignment basis, are entitled to. The laws regarding what constitutes an employee have not yet caught up to the idea that jobs are now being doled out by iPhone push notification.

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The Case Against Sharing

The Case Against Sharing | Web 2.0 et société | Scoop.it
On access, scarcity, and trust
BeerBergman's insight:

L'histoire de l'économie de partage se dessine lentement, mais sûrement. Je suis toujours hôte et voyageur AirBnB (et j'écris en résidant dans un gîte loué via cette plateforme), mais les plateformes de partage posent de réelles questions sur la protection, le salariat et l'entrepreneuriat. A lire. "What is sharing anyway?" ("Qu'est-ce que le partage ?")

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"But our society is not returning to a past utopia of collective social confidence and equality because this utopia never existed. The sharing economy doesn’t build trust — it trades on cultural homogeneity and established social networks both online and in real life. Where it builds new connections, it often replicates old patterns of privileged access for some, and denial for others.

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The sharing economy has painfully noble goals. But a society and an economics that truly values civic engagement, the commons, and trust between people is one that invests in the protection of those people so they can really prosper, even when something goes wrong."

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Airbnb to turn over over anonymized records to New York authorities - Tnooz

Airbnb to turn over over anonymized records to New York authorities - Tnooz | Web 2.0 et société | Scoop.it
Peer-to-peer home rental network Airbnb has agreed to a request from New York State's Attorney General for anonymized records of users in the city.
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May | 2014 | Web Strategy by Jeremiah Owyang | Digital Business

May | 2014 | Web Strategy by Jeremiah Owyang | Digital Business | Web 2.0 et société | Scoop.it
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The Sharing Economy Is About Desperation

The Sharing Economy Is About Desperation | Web 2.0 et société | Scoop.it
We don't give rides to strangers because we like them. We just need the money.
BeerBergman's insight:

Well, stories about te down-sides of the sharing economy stars are popping up everywhere these days. And they leave us with important questions, intriguing problems to solve. The latest in a row is this story, about the - supposed - reasons why people rent out their houses and cars: it is because of desperation.

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The title is certainly catching, and I think the Kevin Roose is partially right, like so many of the commentators on the sharing economy. Personally, I have never used Uber (I do not ride taxis very often), but I am an AirBnB hoster and traveller (I am a hoster anyway, a multi-canal tourist provider, in official terms, AirBnB is part of my strategy).
For having met quite a bit AirBnB hosters and travelers, I do not agree fully with Kevin Roose: people rent out their properties for money sure, since if not, they would be active couchsurfers, wouldn't they? But there is more to the story than money alone. I do rent my property to be able to maintain it, in the first place. Immediately after that comes the human factor: I couldn't imagine La Grosse Talle (www.lagrossetalle.com) without receiving people, the place is about receiving and encountering people. The first reason and the second thrive for priority in my objectives, I couldn't honestly tell you which one is the more important. They change quite frequently (depending on the needs). 

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For the labor part of it, I do get the strong feeling Kevin Roose implies that the economy is putting people down *because* of the sharing economy platforms. Even if he doesn't say it with so many words, the comments on Twitter have readily taken over the negative implications you can filter out of the article. 

Now, AirBnB and Ubers' rewarding policies are not exactly the same (3% vs 20%) and the same counts for the market they operate in. So the answer to that question is a bit more complex than suggested in the article. 

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Turning the reasoning upside down, you could also state the opposite: since the economy is so bad, fortunately we have new platforms on which people can develop new qualities, activities and gather (partial) incomes. They will help designing real and sustainable new economic models.

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Excerpt. "Jason Tanz attributes the success of these start-ups to the invention of a "set of digi­tal tools that enable and encourage us to trust our fellow human beings," such as bidirectional rating systems,background checks, frictionless payment systems, and platforms that encourage buyers and sellers to get to know each other face-to-face before doing business.

Tanz's thesis isn't wrong — these innovations have certainly made a difference. But it leaves out an important part of the story. Namely, the sharing economy has succeeded in large part because the real economy has been struggling."

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The Oversharing Economy

The Oversharing Economy | Web 2.0 et société | Scoop.it
Airbnb, Sidecar and their brethren give me the creeps. Just because you're sharing a service, do you have to get so...close?
BeerBergman's insight:

Excellent tale of the unwritten rules of equilibrium: between intimacy and boundaries, sharing economy actors have to learn to balance. Forget oversharing, since it will harm the sharing.

Excerpt.

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"Yet what I appreciated most about HA was her ability to leave me alone. She never waited for me to come home, she never hovered, she never overshared. Let it be known: Hippie Abuela is a master of the sharing economy. She managed to cajole someone with mid-century reservations about mingling commerce and intimacy into something kind of like…. friendship."

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Shared City — Life Learning — Medium

Shared City — Life Learning — Medium | Web 2.0 et société | Scoop.it
Imagine if you could build a city that is shared.

Where people become micro-entrepreneurs,

and local mom and pops flourish once again.
BeerBergman's insight:

Your input on Airbnb's "shared city" initiative: spin, authenticity or a real proposition?

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A major step forward in Paris and France — Une avancée majeure en France - The Airbnb Public Policy Blog

English | Français  Earlier today, the President of France signed into law “Bill ALUR”—new national housing legislation. This new law is great news for the Airbnb community in France, and a great example for other jurisdictions around the world. The law clarifies that wherever you live in France, you can rent out the home in which …
BeerBergman's insight:

En effet, le gouvernement semble prendre la mesure de l'impact de l'économie de partage avec cette nouvelle loi. 

L'article cite trois autres exemples de validation des démarches d'AirBnB, notamment à Amsterdam :

  • Le Conseil Municipal d’Amsterdam vient de valider une nouvelle législation dans le sens du partage de sa résidence principale pour faire d’Amsterdam une ville pionnière de l’économie collaborative"

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Publication dans la revue Espaces sur l’économie de partage, les plateformes de location et l’innovation | beerbergman.com

BeerBergman's insight:

Publication d'un article de Beer Bergman dans la revue Espaces : mes dernières réflexions autour des causes et effets de l'économie de partage dans le cadre des métiers du tourisme... à acheter :-)

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