Web 2.0 and Social Media
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Rescooped by Moushira Issa from Transmedia: Storytelling for the Digital Age
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Does transmedia storytelling provide an effective educational experience?

Does transmedia storytelling provide an effective educational experience? | Web 2.0 and Social Media | Scoop.it

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Pamela Koefoed's curator insight, August 26, 2013 1:37 PM

It makes a lot of sense to use a variety of mediums to impart information and to teach with technology.

Hans Heesterbeek's curator insight, August 27, 2013 1:46 AM

Nice project 

Rescooped by Moushira Issa from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Web 2.0 and Social Media | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.