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Beyond Web and Marketing 3.0
Paradigm shifts, trends, evolutions in marketing, enterprise & communication
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Trois entreprises sur cinq bloquent l'accès des salariés au Web 2.0

Trois entreprises sur cinq bloquent l'accès des salariés au Web 2.0 | Beyond Web and Marketing 3.0 | Scoop.it
Afin d'évaluer comment les entreprises et leurs collaborateurs se situent face aux nouveaux modes de communications, une enquête a été conduite par Asstra, en collaboration avec NotezIT.
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TechCrunch | How Tablets Are Transforming Business Intelligence

TechCrunch | How Tablets Are Transforming Business Intelligence | Beyond Web and Marketing 3.0 | Scoop.it
Staying on top of your game and understanding the competitive landscape is essential to winning in the modern business world.


Emerging tablet news and information services like Flipboard, Pulse and others are proving an incredible companion to business and consulting executives in staying current with industry changes occurring around them.

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Retail 2.0: Back to the Basics? | HuffPost

Retail 2.0: Back to the Basics? | HuffPost | Beyond Web and Marketing 3.0 | Scoop.it

Why are so many companies chasing Retail 2.0 problems, when there are still plenty of Retail 1.0 problems to solve?

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Isn’t it time you turned your data into a strategic advantage?

Isn’t it time you turned your data into a strategic advantage? | Beyond Web and Marketing 3.0 | Scoop.it
So now it is time we marketers start using this data to a meaningful strategic advantage.


For decades, marketers guessed at who their customers were. They conducted surveys and focus groups to segment audiences into big stereotype-focused pools, hoping the cohorts would be large enough, and meaningful enough to generate big business for the company. It was more art than science.


But now, with the ability to capture and analyze large amounts of data, we’ve turned the tables and are able to market using much more “science” than ever thought possible.

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15 Internet of Things Experts Not to Miss on Twitter - iDigi Blog

15 Internet of Things Experts Not to Miss on Twitter - iDigi Blog | Beyond Web and Marketing 3.0 | Scoop.it

We all love surfing the Web, but who doesn’t want the latest and greatest information delivered in real-time. Here are 15 Internet of Things experts who will add IoT news, info and commentary directly to your Twitter feed.

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Explosion des données : quels profits pour les directions marketing ? | Le Cercle Les Echos

Explosion des données : quels profits pour les directions marketing ? | Le Cercle Les Echos | Beyond Web and Marketing 3.0 | Scoop.it

Face à l’explosion des données, ce sont les enjeux informatiques qui sont le plus fréquemment évoqués. Pourtant, la question de l’exploitation et de l’usage de ces données est d’abord métier, car impactant directement les revenus potentiels des entreprises. Les directions marketing sont donc directement concernées : quels usages peuvent-elles faire de ces données ? Pour quels avantages ?


À côté des outils, qui apportent des éléments de réponse, l’acquisition de compétences et d’une culture "orientée données" représente de vraies ruptures à engager.

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Integrated Marketing Why Brands Need to Master It

Integrated Marketing  Why Brands Need to Master It | Beyond Web and Marketing 3.0 | Scoop.it
Marketers must embrace integrated marketing programs to leverage the blurred lines between offline and online channels and win customers.
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4 steps to ultimate data optimization - iMediaConnection.com

4 steps to ultimate data optimization - iMediaConnection.com | Beyond Web and Marketing 3.0 | Scoop.it

As the digital era evolves exponentially, organizations everywhere are recognizing the need to focus on data management. What does optimizing data have to do with marketing? Everything.

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Using Big Data to Create More Efficient Email Marketing Campaigns

Even the most casual online shopper gets at least one or two email messages per day from an online retailer. Whether the recipient opens that email or not depends on a complex set of factors that remains an enigma to most marketing professionals. But one thing is for certain: Giving up on targeting and simply blasting your entire audience is a sure way to sour customer relations.


4 core types of segmentation
E-commerce segmentation fluctuates across different industries and retailers, but there are a few key varieties any business can build from.

  1. self-selected
  2. geographic
  3. email behavior
  4. prior buyer
5 triggered email campaigns you need in your arsenal.
With Big Data at your fingertips, there is no excuse not to get creative with your email marketing. Triggered campaigns are not one-size-fits-all; make it a point to test out a few formats before finding the one that complements your business goals and audiences best. Here are five campaign examples that have successfully evaded the spam folder:
  1. browsed but didn't buy
  2. birthday messages
  3. order confirmation cross-selling
  4. order review request
  5. abandoned cart
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Le web sémantique : Comment lier les données et les schémas sur le web ?

Le web sémantique : Comment lier les données et les schémas sur le web ? | Beyond Web and Marketing 3.0 | Scoop.it

Cet ouvrage s’adresse à la fois au décideur souhaitant une introduction à ce domaine émergent, au chef de projet ou au développeur web souhaitant avoir un ensemble de références.

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Les promesses du Big Data

L'information est aujourd'hui plus abondante que jamais et sa croissance est chaque jour plus rapide. Il y a encore vingt ans, le principal enjeu était son contrôle, autant en politique que dans les entreprises. Aujourd'hui, c'est d'être capable de l'exploiter, de transformer en valeur d'énormes masses de données produites en temps réel.

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Measurable Marketing: Marketing 3.0 - the book and a way of thinking

Measurable Marketing: Marketing 3.0 - the book and a way of thinking | Beyond Web and Marketing 3.0 | Scoop.it

My key takeway from the book is, that companies can't just market to consumers and customers any more - they need to serve human beings. Human beings with minds, hearts and spirits - who care about social, economic and environmental justice, and are searching more and more for experiences that touch their spiritual side.


Companies need to touch consumers at a higher level than just product/service functional and emotional fulfillment.


Marketing 3.0 requires a collaborative relationship between customers and the company, where trust is built over time through dialogue. Companies need to be honest, transparent, original and authentic. It requires a long term values driven approach from companies as opposed to a short term sales driven anxiety.

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[WIKI] - Web 2.0 Resources

[WIKI] - Web 2.0 Resources | Beyond Web and Marketing 3.0 | Scoop.it

A Web 2.0 wiki with lots of  links worth checking out.

Lists of web 2.0 tools & websites sorted by theme. (animation, communication, collaboration, multimedia, games for education, networking, note taking ... to name a few).

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L’échelle de la maturité sociale des entreprises selon Forrester • Michelle Blanc, M.Sc. commerce électronique. Marketing Internet, consultante, conférencière et auteure

L’échelle de la maturité sociale des entreprises selon Forrester • Michelle Blanc, M.Sc. commerce électronique. Marketing Internet, consultante, conférencière et auteure | Beyond Web and Marketing 3.0 | Scoop.it

Forrester classifie les différents niveaux d’adoption des médias sociaux chez les entreprises en cinq niveaux.  (graphique à lire de droite à gauche).

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Two Creative Presentations on Marketing 2.0 | Boris Loukanov Marketing Creative Library

Two Creative Presentations on Marketing 2.0 | Boris Loukanov Marketing Creative Library | Beyond Web and Marketing 3.0 | Scoop.it

"When the Readers Become Writers What Do the Writers Become?"


"Social Media Measurement and ROI: One Company’s Perspective"

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The Big Data Challenge: Social Data Meets Corporate Data -- InformationWeek

With the rise of social media sites, companies are getting hit with a blizzard of unstructured data, and must now find cost-effective ways to integrate and analyze the collective pool of big data to generate granular business insights.
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Disruptive Technology and How to Compete for the Future - Brian Solis

Disruptive Technology and How to Compete for the Future - Brian Solis | Beyond Web and Marketing 3.0 | Scoop.it

To compete for the future, requires a full assessment of how some of the biggest trends in technology impact your business or markets today and how they will influence behavior in the future. While this list may alter, expand or contract based on your industry, the image below should provide a glimpse of just how expansive the landscape is, and while not every technology is affecting the bottom line today, elements are beginning to change the way decisions are made and how people work with one another. At the very least, the golden triangle of cloud, mobile, and social provides a hub to begin the evaluation of both technology and human behavior.

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It’s a Small World After All: The Top Global Web Trends - Brian Solis

It’s a Small World After All: The Top Global Web Trends - Brian Solis | Beyond Web and Marketing 3.0 | Scoop.it

Social media is a global phenomenon indeed. Certainly Facebook, Twitter, Google+, in their own way, each make the world a much smaller place. The distance between any two people is shrinking as the number of network connections continues to proliferate.

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Le Web 3.0 : état des lieux et perspectives d'avenir

Intéressant travail d'étudiants de l'Université de Limoges. 


De grands bouleversements actuels et accélérés autour de certaines technologies et services de l’information et de la communication sont en train d’émerger. Comment en est-t-on arrivé là ? Pourquoi l’Internet de demain va-t-il jouer un rôle fondamental pour les entreprises, les services et les particuliers ? Un véritable défi est lancé aux professionnels de l'information. (Poupeau, 2009)


Un petit rappel sur l'histoire et l'évolution du Web en termes de développement s'impose avant de comprendre les enjeux du Web à venir.

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Are you ready for the era of ‘big data’? - McKinsey Quarterly

Are you ready for the era of ‘big data’? - McKinsey Quarterly | Beyond Web and Marketing 3.0 | Scoop.it
Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here’s what you should know. A McKinsey Quarterly Strategy article.


Five big questions about big data:
1. What happens in a world of radical transparency, with data widely available?
2. If you could test all your decisions, how would that change the way you compete?
3. How would your business change if you used big data for widespread, real-time customization?
4. How can big data augment or even replace management?
5. Could you create a new business model based on data?

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Before you get buried in all that Big Data, remember to humanize your people, and be true to your core DNA

Before you get buried in all that Big Data, remember to humanize your people, and be true to your core DNA | Beyond Web and Marketing 3.0 | Scoop.it
Let’s face it, no one is going to stop the torrent of structured and unstructured data filling our brains, computers, and Marketing Dashboards.


Marketers today have technology to converge data sources, targeting solutions, and advertising delivery platforms at their disposal.

But all of this data and analysis is useless without remembering two core components of effective marketing 1). Humanize your people 2). Know your brand DNA.

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The three phases of web-driven business transformation

The three phases of web-driven business transformation | Beyond Web and Marketing 3.0 | Scoop.it
Some people say we’re just at the beginning of this vast business transformation caused by the web.  Others say we’re almost at the end.

The truth is, we’re almost exactly in the middle.

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L'ère du "prêt-à-porter" informatique commence

L'ère du "prêt-à-porter" informatique commence | Beyond Web and Marketing 3.0 | Scoop.it
Les lunettes à réalité augmentée de Google ont peut-être un air de science-fiction, mais Google est loin d'être le seul à travailler sur ce genre de projet.

L'avenir est au "wearable computing", dont on trouve déjà nombre de produits et de prototypes. État des lieux.

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Les nouvelles technologies : révolution culturelle et cognitive

« Les nouvelles technologies nous ont condamnés à devenir intelligents ! ». C’est ce que postule Michel Serres lors de la conférence qu’il a donnée à Lille à l’occasion des 40 ans de l’INRIA.

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Curated by C-Marketing
Marcom Entrepreneur. I like the C's of change, communication, collaboration & creation and help companies engage & connect with customers.