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Beyond Web and Marketing 2.0
Paradigm shifts, trends, evolutions in marketing, enterprise & communication
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L’échelle de la maturité sociale des entreprises selon Forrester • Michelle Blanc, M.Sc. commerce électronique. Marketing Internet, consultante, conférencière et auteure

L’échelle de la maturité sociale des entreprises selon Forrester • Michelle Blanc, M.Sc. commerce électronique. Marketing Internet, consultante, conférencière et auteure | Beyond Web and Marketing 2.0 | Scoop.it

Forrester classifie les différents niveaux d’adoption des médias sociaux chez les entreprises en cinq niveaux.  (graphique à lire de droite à gauche).

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Two Creative Presentations on Marketing 2.0 | Boris Loukanov Marketing Creative Library

Two Creative Presentations on Marketing 2.0 | Boris Loukanov Marketing Creative Library | Beyond Web and Marketing 2.0 | Scoop.it

"When the Readers Become Writers What Do the Writers Become?"


"Social Media Measurement and ROI: One Company’s Perspective"

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Disruptive Technology and How to Compete for the Future - Brian Solis

Disruptive Technology and How to Compete for the Future - Brian Solis | Beyond Web and Marketing 2.0 | Scoop.it

To compete for the future, requires a full assessment of how some of the biggest trends in technology impact your business or markets today and how they will influence behavior in the future. While this list may alter, expand or contract based on your industry, the image below should provide a glimpse of just how expansive the landscape is, and while not every technology is affecting the bottom line today, elements are beginning to change the way decisions are made and how people work with one another. At the very least, the golden triangle of cloud, mobile, and social provides a hub to begin the evaluation of both technology and human behavior.

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Le Web 3.0 : état des lieux et perspectives d'avenir

Intéressant travail d'étudiants de l'Université de Limoges. 


De grands bouleversements actuels et accélérés autour de certaines technologies et services de l’information et de la communication sont en train d’émerger. Comment en est-t-on arrivé là ? Pourquoi l’Internet de demain va-t-il jouer un rôle fondamental pour les entreprises, les services et les particuliers ? Un véritable défi est lancé aux professionnels de l'information. (Poupeau, 2009)


Un petit rappel sur l'histoire et l'évolution du Web en termes de développement s'impose avant de comprendre les enjeux du Web à venir.

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Before you get buried in all that Big Data, remember to humanize your people, and be true to your core DNA

Before you get buried in all that Big Data, remember to humanize your people, and be true to your core DNA | Beyond Web and Marketing 2.0 | Scoop.it
Let’s face it, no one is going to stop the torrent of structured and unstructured data filling our brains, computers, and Marketing Dashboards.


Marketers today have technology to converge data sources, targeting solutions, and advertising delivery platforms at their disposal.

But all of this data and analysis is useless without remembering two core components of effective marketing 1). Humanize your people 2). Know your brand DNA.

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L'ère du "prêt-à-porter" informatique commence

L'ère du "prêt-à-porter" informatique commence | Beyond Web and Marketing 2.0 | Scoop.it
Les lunettes à réalité augmentée de Google ont peut-être un air de science-fiction, mais Google est loin d'être le seul à travailler sur ce genre de projet.

L'avenir est au "wearable computing", dont on trouve déjà nombre de produits et de prototypes. État des lieux.

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The Evolution of New Media, Web 2.0, Social Media, Social Business: A Brief History of Everything | @NewCommBiz

The Evolution of New Media, Web 2.0, Social Media, Social Business: A Brief History of Everything | @NewCommBiz | Beyond Web and Marketing 2.0 | Scoop.it
The Evolution of New Media, Web 2.0, Social Media, Social Business: A Brief History of Everything...
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Marketing 3.0: How Marketing Gurus Catch Up With Old Realities

Marketing 3.0: How Marketing Gurus Catch Up With Old Realities | Beyond Web and Marketing 2.0 | Scoop.it
Marketing 3.0 is about how customers should be looked upon as complex, emotional, value-driven &multi-dimensional human beings. What's new?
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What is big data? – Bringing big data to the Enterprise | IBM

What is big data? – Bringing big data to the Enterprise | IBM | Beyond Web and Marketing 2.0 | Scoop.it
Everyday, we create 2.5 quintillion bytes of data–so much that 90% of the data in the world today has been created in the last two years alone.

 

This data comes from everywhere: from sensors used to gather climate information, posts to social media sites, digital pictures and videos posted online, transaction records of online purchases, and from cell phone GPS signals to name a few. This data is big data.

 

Big data spans three dimensions: Volume, Velocity and Variety.

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Web 3.0 and privacy

Web 3.0 and privacy | Beyond Web and Marketing 2.0 | Scoop.it

In order to understand why privacy and personal data are so vulnerable in relation with the Internet and its adjacent services/platforms, E-Crime Expert developed a research study. 

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For a Future-Friendly Web

For a Future-Friendly Web | Beyond Web and Marketing 2.0 | Scoop.it

We must acknowledge and embrace unpredictability to become more future friendly. We need to abandon comfortable assumptions that say disruption is temporary and that, given time, things will normalize. With more and more connected devices emerging every day, we’re entering an era of perpetual diversity and constant change. These facts require us to rethink the content we create and the contexts in which people interact with our products and services.

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Big Data’s Impact in the World

Big Data’s Impact in the World | Beyond Web and Marketing 2.0 | Scoop.it
For those who can make sense of the explosion of data, there are job opportunities in fields as diverse as crime, retail and dating.
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Feet of genius show we’re all connected to the Internet of Things

Feet of genius show we’re all connected to the Internet of Things | Beyond Web and Marketing 2.0 | Scoop.it

The online and physical worlds are merging, requiring less human involvement. Rhodri Marsden examines how a new era of unprecedented super-connectivity is changing our lives.

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Marketing 3.0

Marketing needs to evolve to stay relevant to consumers and businesses.
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The Big Data Challenge: Social Data Meets Corporate Data -- InformationWeek

With the rise of social media sites, companies are getting hit with a blizzard of unstructured data, and must now find cost-effective ways to integrate and analyze the collective pool of big data to generate granular business insights.
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It’s a Small World After All: The Top Global Web Trends - Brian Solis

It’s a Small World After All: The Top Global Web Trends - Brian Solis | Beyond Web and Marketing 2.0 | Scoop.it

Social media is a global phenomenon indeed. Certainly Facebook, Twitter, Google+, in their own way, each make the world a much smaller place. The distance between any two people is shrinking as the number of network connections continues to proliferate.

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Are you ready for the era of ‘big data’? - McKinsey Quarterly

Are you ready for the era of ‘big data’? - McKinsey Quarterly | Beyond Web and Marketing 2.0 | Scoop.it
Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here’s what you should know. A McKinsey Quarterly Strategy article.


Five big questions about big data:
1. What happens in a world of radical transparency, with data widely available?
2. If you could test all your decisions, how would that change the way you compete?
3. How would your business change if you used big data for widespread, real-time customization?
4. How can big data augment or even replace management?
5. Could you create a new business model based on data?

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The three phases of web-driven business transformation

The three phases of web-driven business transformation | Beyond Web and Marketing 2.0 | Scoop.it
Some people say we’re just at the beginning of this vast business transformation caused by the web.  Others say we’re almost at the end.

The truth is, we’re almost exactly in the middle.

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Les nouvelles technologies : révolution culturelle et cognitive

« Les nouvelles technologies nous ont condamnés à devenir intelligents ! ». C’est ce que postule Michel Serres lors de la conférence qu’il a donnée à Lille à l’occasion des 40 ans de l’INRIA.

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Marketing 3.0 - A paradigm shift

Marketing 3.0 - A paradigm shift | Beyond Web and Marketing 2.0 | Scoop.it

“Marketers are prisoners of an old paradigm,” says Kotler. That old paradigm says that companies need to maximize profits and please shareholders above all else, that customers are rational, and that they are informed by sellers, not by other customers, about purchases.

 

The recession has shaped more than marketing budgets–it has reshaped consumer values. People are less likely to pay higher prices for top brands when they perceive quality differences are minimal, leading to an increase in sales of store brands. People want to spend less, be more satisfied with less, and place more value on social and environmental consciousness.

 

This is what’s behind marketing 3.0, value-driven marketing that focuses on the triple bottom line: profits, people, and planet. It strives to make the world a better place. It utilizes new technology. Its key marketing concept is values. It engages and speaks to the whole person: heart, mind, and spirit. Its value propositions are products that are both functional and carry emotional and spiritual weight. More than ever before, people feel defined by and connected to the brands that they consume, and so they demand those brands deliver more.

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Big Data: The New Natural Resource

Big Data: The New Natural Resource | Beyond Web and Marketing 2.0 | Scoop.it

By Steve Mills - Senior Vice President and Group Executive IBM

 

Frustration with “information overload” is one of the facts of life these days.

 

At IBM, we believe the super-abundance of information, often called “Big Data,” should be thought of as nothing less than a tremendous new natural resource. In fact, information is becoming the petroleum of the 21st century. But we need a new generation of analytics technology and expertise to help us make the most of it.

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Le visage du Web de demain en cinq tendances

Le visage du Web de demain en cinq tendances | Beyond Web and Marketing 2.0 | Scoop.it

Dans le cadre du Forum Netexplo qui s'est déroulé à l'Unesco, le sociologue Bernard Cathelat a livré sa vision des cinq grandes tendances qui contribuent à dessiner les contours de l'Internet de demain.

 

Les cinq tendances fortes du Web de demain :
- Track & Profile, vers un monde d'omnisurveillance
- Cristal World, vers un monde de transparence
- ID drama, le combat autour des identités
- Sway Capital, le marché des relations
- Match Marketing, le commerce one to one

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Bientôt un moteur sémantique pour Google Search ?

Bientôt un moteur sémantique pour Google Search ? | Beyond Web and Marketing 2.0 | Scoop.it
Le géant du web travaillerait à la mise au point d’un algorithme capable de transformer le contenu non structuré du web en une gigantesque base de données. A la clé : une interface en langage naturel pour nos recherches.
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Intro to the Semantic Web [video]

A short introduction to the semantic web.
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Web 4.0: The Era of Online Customer Engagement

Web 4.0: The Era of Online Customer Engagement | Beyond Web and Marketing 2.0 | Scoop.it
Web 4.0 is about empowering customers with the tools to engage your business in the right place, at the right time. It’s about closely replicating the customer experience in the offline world on the Internet.
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