Portés par leur connaissance des nouvelles technologies, les jeunes salariés donnent une place primordiale à l'innovation au sein de l'entreprise.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Paradigm shifts, trends, evolutions in marketing, enterprise & communication
Curated by
C-Marketing
|
Scooped by C-Marketing onto Beyond Web and Marketing 2.0 |
Scoop.it!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
![[synthèse] Du web 1.0 au web 4.0: l'évolution du web depuis 1990. | Beyond Web and Marketing 2.0 | Scoop.it](http://img.scoop.it/HK_HenaHaVQiNTnaxH-zkzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Exercice de synthèse pour mieux comprendre les enjeux et les particularités de chaque étape de l'évolution du web.
Philippe Trebaul's curator insight,
February 7, 6:33 PM
[Synthèse] Du web 1.0 au Web 4.0: l'évolution du web since 1990.
De c-marketing.eu - Octobre 17, 2012 08:41
Exercice de synthèse coulée Mieux comprendre les Enjeux et les PARTICULARITÉS de each Étape de l'évolution du web. Le web 1.0, rappel appele web traditionnel , intérêt AVANT TOUT un web statique, Centre Sur La répartition d'informations:. Le web 2.0, ous web social , privilégie la dimension de Partage La et d'echange d'informations et de Contenus Le web 3.0, also Nõmme web sémantique , étau à la masse organisateur d'informations disponibles Pour en Fonction du context et des needs de each Utilisateur, en locataire account sa localisation, de Preferences SES, etc Le web 4.0, certains évoquent nominale Comme le web intelligent, étau à immerger l'environnement individus in a web de plus salle en plus prégnant.[synthèse] Du web 1.0 au web 4.0: l'évolution du web depuis 1990. | @scoopit via @ChristianeWa http://sco.lt/... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Génération Y: descriptive d'une tranche d'âge plus que d'une segmentation marketing ou e-marketing Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
40% des directeurs marketing estiment manquer de moyens pour réaliser leurs objectifs, selon l'étude d'Accenture, Turbulence for the CMO. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Pas d’innovation sans design : c’est la leçon à tirer de l’industrie des technologies dans les dernières années. Les appareils les plus populaires sont ceux qui allient la fonction à la forme, en donnant autant d’importance aux performances techniques qu’à l’aspect humain, culturel et esthétique. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Zoom sur ces nouveaux internautes qui, lassés ou drogués du web, opèrent une déconnexion volontaire dans le but de mieux se reconnecter. Pourquoi cette tend Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too. That’s because good strategy is about making choices and it takes more than intelligence or even instinct, it takes discipline, one of Jobs’ most overlooked qualities. Marketing strategy is particularly difficult because the rules have changed. A generation ago, brands mostly strove to create buzz and “drive awareness,” now they need to build compelling experiences that keep consumers engaged. However, the old tasks have not gone away. We still need to run TV ads and in-store promotions, man conference booths and hand out brochures, but now on top of that we have a whole new world of algorithms, apps and devices to master. To meet the new challenges, we need a new strategic approach, a new mindset and new organizations. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Twelve collaboration principles that successful organizations follow. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This “digital disruption” is dramatically changing the way we all live and work, and if you don’t start adapting, your business won’t be able to stay viable. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Have you ever been curious about when or how the smartphone came to be? Most of us depend so much on our smartphone but never really asked about how it started out. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Créer de la valeur pour la société en développant une activité entrepreneuriale n'est plus irréconciliable. Le concept de Shared Value développe cette approche qui synchronise valeur sociétale et économique. 
Nelly Renard's curator insight,
April 18, 12:56 PM
Un tour complet des apports de Porter sur la valeur partagée avec, notamment, l'exemple de Nestlé. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Here are twelve collaboration patterns or “principles” that successful organizations follow. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
TABLE DES MATIÈRES DE L'ENTRETIEN
• Présentation de l'ouvrage Via Collporterre, Christophe CESETTI, Philippe Crêteur
C-Marketing's insight:
Le rapport "Synthetic overview of the collaborative economy”, coproduit par Orange Labs et la P2PFoundation dresse une cartographie fouillée des acteurs de cette économie coopérative : pour la première fois, quasiment toutes les composantes de cette économie collaborative en émergence et leur interactions sont présentées dans un seul panorama. Le rapport (en anglais) à télécharger ici. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Les différentes manières de concevoir le temps à travers le monde entier possèdent un impact non négligeable sur la façon dont les internautes organisent leur temps et au final sur une possible collaboration. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
En 2023, les agences de développement digital et de réseaux sociaux ne seront plus des agences spécialisées mais feront partie intégrante des agences 360°. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Because of Google I/O, this was a momentous week for those of us who are watching the rapid transition that is taking place from desktop computing to mobile, and particularly for those focused on mobile-social as I am because of my job at just.me. Here is my take on what we just witnessed. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
ManpowerGroup’s 10-step guide to help companies reinvent themselves as a Human Age Corporation, which respond quickly to fluctuating market forces and outpace competitors.
C-Marketing's insight:
The forces evolving this volatile age are growing more intertwined, pushing and pulling in different directions until they become impossible to separate, much like a Gordian Knot. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Les 4P, l'un des modèles les plus connus avec SMART, SWOT ou les 20/80 fête ses 53 ans. Ce modèle est obsolète et de nouveaux outils sont proposés. Seront-ils enseignés en cours de Marketing prochainement ? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each staking their claim Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Pages de votre site web, pages de renvoi (landing pages), infolettres, billets de blogue… Les raisons pour rédiger pour le web ne manquent pas! Vous vous demandez comment tirer votre épingle du jeu dans un contexte pareil? Cette semaine, Bang met en lumière 4 erreurs fréquentes, à éviter bien sûr, lorsque vous écrivez des textes destinés à être publiés sur Internet. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Every so often, it’s good to revisit some of the fundamentals of knowledge management and reflect on their continuing importance to the field. I've been working with several different groups on C... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The World Is Not Global: It's Local Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
When change is outsourced to consultants and "experts," it rarely works. As a recognized discipline, change management has been in existence for over half a century. Yet despite the huge investment that companies have made in tools, training, and thousands of books (over 83,000 on Amazon), most studies still show a 60-70% failure rate for organizational change projects — a statistic that has stayed constant from the 1970's to the present. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Interview réalisé par Clio Meyer dans le cadre de la Cité de la réussite sur le thème du partage : partager, certes, mais partager quelles richesses ? Un début de réponse... Via Christophe CESETTI, C. Demers Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers? Via janlgordon, Robin Good, 'Timothy Leyfer 
janlgordon's comment,
January 28, 1:35 AM
Timothy Leyfer, Thank you for your comment, the only thing I can ad is I'm in complete agreement, well said!
janlgordon's comment,
January 28, 1:36 AM
Guillaume, we're watching curation evolve, exciting times ahead for sure!
William J. Ryan's curator insight,
March 4, 8:35 AM
Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Media fragmentation has created a range of new challenges and opportunities for brands and agencies. Though managing a fragmented audience and a daunting range of channels can be expensive and complex, it also opens up opportunities to build more meaningful and personalised relationships between brands and consumers. 
Gary Motteram's curator insight,
February 25, 5:13 AM
Looks like fragmentation is not only occurring in higher education. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
L'innovation en entreprise : une priorité pour la génération Y | @scoopit via @ChristianeWa http://sco.lt/...