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2013 Tech Trends

Yes, it’s already that transitional time when our current year ends and another begins, and today and tomorrow are quickly changing hands. Rather than look ba
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Philippe Trebaul's curator insight, February 7, 2013 3:29 PM
2013 Tendances Tech

 

De fr.slideshare.net - Décembre 18, 2012 08:54

 

"Oui, c'est déjà l'époque de transition où notre année en cours se termine et une autre commence, et aujourd'hui et de demain sont rapidement changer de mains. Ba regard plutôt que"...
2013 Tech Trends | @scoopit via @ChristianeWa http://sco.lt/...


Beyond Web and Marketing 2.0
Paradigm shifts, trends, evolutions in marketing, enterprise & communication
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[synthèse] Du web 1.0 au web 4.0: l'évolution du web depuis 1990.

[synthèse] Du web 1.0 au web 4.0: l'évolution du web depuis 1990. | Beyond Web and Marketing 2.0 | Scoop.it
Exercice de synthèse pour mieux comprendre les enjeux et les particularités de chaque étape de l'évolution du web.


  • Le web 1.0, encore appelé web traditionnel, est avant tout un web statique, centré sur la distribution d’informations.
     
  • Le web 2.0, ou web social, privilégie la dimension de partage et d’échange d’informations et de contenus
     
  • Le web 3.0, aussi nommé web sémantique, vise à organiser la masse d’informations disponibles en fonction du contexte et des besoins de chaque utilisateur, en tenant compte de sa localisation, de ses préférences, etc.
     
  • Le web 4.0, évoqué par certains comme le web intelligent, vise à immerger l’individu dans un environnement web de plus en plus prégnant.
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Philippe Trebaul's curator insight, February 7, 2013 3:33 PM
[Synthèse] Du web 1.0 au Web 4.0: l'évolution du web since 1990.

 

De c-marketing.eu - Octobre 17, 2012 08:41

 

Exercice de synthèse coulée Mieux comprendre les Enjeux et les PARTICULARITÉS de each Étape de l'évolution du web.

 

Le web 1.0, rappel appele web traditionnel , intérêt AVANT TOUT un web statique, Centre Sur La répartition d'informations:.
 Le web 2.0, ous web social , privilégie la dimension de Partage La et d'echange d'informations et de Contenus
 Le web 3.0, also Nõmme web sémantique , étau à la masse organisateur d'informations disponibles Pour en Fonction du context et des needs de each Utilisateur, en locataire account sa localisation, de Preferences SES, etc
 Le web 4.0, certains évoquent nominale Comme le web intelligent, étau à immerger l'environnement individus in a web de plus salle en plus prégnant.[synthèse] Du web 1.0 au web 4.0: l'évolution du web depuis 1990. | @scoopit via @ChristianeWa http://sco.lt/...


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Preparing our students for Web 3.0 learning

Tomorrow's novelty is today's norm.Are you prepared to lead learning with web 3.0?


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Web 3.0 – Artificial Intelligence?

Web 3.0 – Artificial Intelligence? | Beyond Web and Marketing 2.0 | Scoop.it

Representing the Digital Enterprise Research Institute, Liam Ó Móráin , recently discussed the work of the DERI on the Semantic Web and the move from Web 2.0 to Web 3.0.

Liam explains how the evolution of Web 2.0 to Web 3.0 (also known as Semantic Web) is taking the web experience to the user in a new and more powerful way. Web 3.0 will quickly and easily combine information from very diverse sources and serve the information to the user, based on intelligent browsing.


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Better Human Understanding, Not Big Data, Is the Future of Business

Better Human Understanding, Not Big Data, Is the Future of Business | Beyond Web and Marketing 2.0 | Scoop.it
"The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I’ve never been particularly good at numbers, but I think I’ve done a reasonable job with feelings.
C-Marketing's insight:

Empaty as a sensor!

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Half of businesses unprepared to handle ‘digital age’ crises

Half of businesses unprepared to handle ‘digital age’ crises | Beyond Web and Marketing 2.0 | Scoop.it
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10 Corporations Control Almost Everything You Buy — This Chart Shows How

10 Corporations Control Almost Everything You Buy — This Chart Shows How | Beyond Web and Marketing 2.0 | Scoop.it
Ten mega corporations control the output of almost everything you buy; from household products to batteries. But it gets even crazier who when you see who controls the money.
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How the "Internet of Things" May Change the World | National Geographic

How the "Internet of Things" May Change the World | National Geographic | Beyond Web and Marketing 2.0 | Scoop.it
Wireless connectivity of billions of objects offers many benefits--and risks.


The internet of things is a concept that aims to extend the benefits of the regular internet -constant connectivity, remote control ability, data sharing, and so on- to goods in the physical world. Foodstruffs, electronics, appliances, collectibles: all would be tied to local and global networks through embedded sensors that are "always on".

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Le Web 3.0 sera comportemental et individualisé

Le Web 3.0 sera comportemental et individualisé | Beyond Web and Marketing 2.0 | Scoop.it

Bien que définir le web par une version ne soit techniquement pas juste, cela a le mérite de marquer, théoriser et vulgariser les grandes évolutions de la toile...


Via Tolokonnikoff - Seratoo , EASI-ie
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Bastien ÖK's curator insight, July 30, 2013 7:07 AM

Vers l'évolution 

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Marketing 3.0: Seven ways to move to human-centric marketing

Marketing 3.0: Seven ways to move to human-centric marketing | Beyond Web and Marketing 2.0 | Scoop.it

Web 3.0 (or the Semantic Web), is talked as being about the connection of things using Internet-enabled devices and the ability for technology to figure out the real meaning from the interactions and the data between an infinite number of touch points.

 

Whilst technology continues to bring people and brands closer together, Kotler’s also saying that there’s a cultural shift that’s making it happen, people increasingly want to be more connected.


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L’émergence du marketing 3.0 au Mondial de l’Automobile

L’émergence du marketing 3.0 au Mondial de l’Automobile | Beyond Web and Marketing 2.0 | Scoop.it
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Why Purpose-Driven Social Brands Will Win Marketing 3.0

Why Purpose-Driven Social Brands Will Win Marketing 3.0 | Beyond Web and Marketing 2.0 | Scoop.it

In a consumer-driven economy, the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause marketing and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand's core values is now critical in terms of the reputational, employee productivity, and bottom line impact to your company.


As Rich Fernandez, Director of Executive Development at Google, said recently at Sustainable Brands '13, If a company's product is not improving lives, it's diminishing them." In the face of rising consumer activism, Marketing 3.0 will be won by those who become purpose-driven social brands. To do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life that clearly defines the company's "social license to operate....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 1, 2013 10:56 AM

The importance of lining up your brand story with CSR for a competitive advantage.

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Personalisation and Serendipity Central to New Generation of Search Engines?

Personalisation and Serendipity Central to New Generation of Search Engines? | Beyond Web and Marketing 2.0 | Scoop.it
A Chinese startup has set out to make search engines a powerful tool for personalised discovery by allowing chance to play a part in the process.
C-Marketing's insight:

From search engine to discovery engine: serendipity, the chinese way... 

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7 Definitions of Big Data You Should Know About | Business Analytics

7 Definitions of Big Data You Should Know About | Business Analytics | Beyond Web and Marketing 2.0 | Scoop.it
This is a handy and cynical guide to seven different definitions of Big Data. The one thing that everybody does agree on? It's a big deal.
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Web 3.0 Leaders

Web 3.0 Leaders | Beyond Web and Marketing 2.0 | Scoop.it

Last month, we talked about the evolution of the web, and discussed ten dimensions of how the web evolved, from the technology evolution to the role of marketing, all facets leading to the empowerment of and delivery-of-service-to the customer. This month, we are profiling ten leading companies who are taking leadership roles in the evolution of the web.

1. Amazon: From Aggregated Deliveries of Everything      

Amazon is leading the way, delivering goods to the door, leveraging the web, cloud, IT, morphing from an online bookstore to the selling of everything, expanding and addressing the needs of the customer, and the many devices they use, all delivered to their door. Sophisticated tools and algorithms track what you’ve ordered and predict what may be of interest to you as well and efficient operational processes and deep and broad relationships with a range of manufacturers and distributors assist in the aggregated delivery of products on-demand. Look for the growth of AmazonFresh for same-day deliveries, and even a partnership with USPS for Sunday deliveries.

2. Apple: Sensors and Devices   

The ‘What’s Next’ question has hung over Apple since the passing of business icon Steve Jobs, but there’s no denying that Apple products are flying off the shelves – most recently the 5s and 5c, with 9 million sold in the first weekend. Congrats also on the new light iPad design, the ultra-loyal Mac following, the proliferation of apps, etc., May I suggest that the ‘What’s Next’ question might be related to the fingerprint sensor in the 5s. What are the implications for innovations in mobile sensors?

3. Cisco: The Internet of Everything        

Cisco facilitated the growth of the internet with its hardware and software offerings – from broadband internet to routers to security, sensors and software solutions. They leading the Internet of Everything efforts, connecting the data, people and processes for a more connected world. Cisco will continue to facilitate the age when physical sensors and the data they generate will help people and things better evaluate and manage resources and make data-based decisions, real-time.

4. eBay: Connecting Buyers and Sellers, Optimizing Deliveries to the Door 

eBay’s network of buyers and sellers and its processes for creating trusted connections quickly between them have made them a force to be reckoned with. The focus on local shopping and on one-hour deliveries through the eBay Now program make them a leader in the delivery-of- b-to-c, c-to-c products to-the-door.

5. General Electric: The Industrial Internet    

Known for decades to businesses as an energy, power and water company and to consumers as a lighting, appliance and home improvement company, watch what they will do, pushing the Industrial Internet – the Boundaries of Minds and Machines. See how they will support clients like railroads and airlines to proactively manage malfunctions, and how they will support our healthcare needs through devices and the cloud and our pure water needs through tech-driven filters.

6. Google: From Search to Video, Communities to Devices

“From its beginnings as a search engine and even following its incredible adoption and expansion, nobody projected. It’s impressive how Google is weeding out things-that-don’t work, and making video solutions like YouTube outstanding and easy to use. Indeed Google is proactively managing the volumes of data so that they are relevant to the user, and to niche groups of users. Couple this with their solutions delivered to the door, to the home, and the device innovations from Google Glass to Chrome Dongle and they are a force to be reckoned with.”

7. IBM: Big Data Evangelist, Real-World Problem-Solver   

IBM evangelism for cities and universities also showcase its sophisticated problem-solving abilities leveraging data storage and analytics to solve real-world problems. See examples of what IBM is doing for French city Lyon to improve traffic flow, and follow what IBM is doing to introduce big data curriculum into universities. There are huge consulting contracts around big data to be had, and IBM will be in the think of it.

8. Microsoft: Embracing SaaS and Mobile 

Give Microsoft credit for bringing personal computers and software to the masses, and for continuing to grow and expand through the evolution of the web. It also takes courage to expand into devices and phones and applications sold online, rather than shrink-wrapped. Look for Microsoft to continue to find its way as it works with partners to usher in Web 3.0.

9. Netflix: Beyond Streaming Movies, to Custom Content

Breaking the mode first with its mail-in movies on DVD, then its migration to streaming movies and shows on demand, and now custom content creation, Netflix has consistently led the way with a grand vision and exceptional execution. We have every confidence that Netflix will continue to efficiently deliver customized, quality content to an ever-demanding and widening user base.

10. Yahoo: the Future of Content

Started as a search engine like Google, Yahoo grew like wildfire, and then had an identity crisis. I see it finding its way – making the world’s daily habits (whether it’s games or groups or movies or news or weather) both inspiring and entertaining. So don’t discuss Yahoo, still (barely) a Fortune 500 company with revenues at around 5 billion. In fact, I see it as a platform for customized content, delivered to individuals and niche groups, a core Web 3.0 capability.


Via Linda Holroyd
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Linda Holroyd's curator insight, February 21, 3:18 PM

How does our list of Web 3.0 leaders compare to your own? Who would you add or take out?  E-mail us at info@fountainblue.biz with your thoughts?

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What Is Web 3.0 And How Will It Change Education?

What Is Web 3.0 And How Will It Change Education? | Beyond Web and Marketing 2.0 | Scoop.it
We'll reach a new state of web skills when we reinvent technology tools to better enhance our personal learning. We'll be at 3.0 when schools are everywhere and not viewed as daycare.

Via Gust MEES, John Rudkin
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congerjan's curator insight, February 4, 5:57 AM

Personal learning is the key for growing kids who innovate!

Maria Richards's curator insight, March 29, 1:41 PM

change is constant and inevitable! Might as well embrace it!

Antonis Michailidis's curator insight, April 26, 2:44 AM

Για την ενημέρωσή μας.

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Le Web a 25 ans, merci Tim Berners-Lee [Infographie]

Le Web a 25 ans, merci Tim Berners-Lee [Infographie] | Beyond Web and Marketing 2.0 | Scoop.it
Le Web a 25 ans, merci Tim Berners-Lee [Infographie]. Vincent (G+) ... Blogueur depuis 1999 sur les nouvelles technologies, design & culture 2.0, la science, mobilité, robotique, marketing Internet et réseaux sociaux.
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Gartner Identifies the Top 10 Strategic Technology Trends for 2014

Gartner Identifies the Top 10 Strategic Technology Trends for 2014 | Beyond Web and Marketing 2.0 | Scoop.it

Gartner, Inc. today highlighted the top ten technologies and trends that will be strategic for most organizations in 2014. Analysts presented their findings during Gartner Symposium/ITxpo.

C-Marketing's insight:

No surprise: mobility, cloud, smarter IT and machines!

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Sérendipité & transversalité : deux notions stratégiques

Sérendipité & transversalité : deux notions stratégiques | Beyond Web and Marketing 2.0 | Scoop.it

Sé-ren-di-pi-té. Certes, le mot ne se prononce pas aisément, il est difficile à mémoriser, et pourtant, il est essentiel à notre état d’esprit dans l’approche planning stratégique afin d’apporter des insights frais et nouveaux aux marques.

C-Marketing's insight:

de la sérendipité comme réponse à l’incertitude, à la rapidité des changements ...

de la transversalité comme mise en contexte pour mieux comprendre...

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[Fr] Information builders - MDM et Big Data

Exploitez le Big Data dans le cadre de votre stratégie MDM Sam Berchiche Country Manager Information Builders Copyright 2007, Information Builders. Slide 1
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Génération Y : les 5 futures révolutions de l'entreprise - "Le Prix de la Confiance"

Génération Y : les 5 futures révolutions de l'entreprise - "Le Prix de la Confiance" | Beyond Web and Marketing 2.0 | Scoop.it

Les nouvelles technologies vont métamorphoser l'entreprise, notamment avec l'arrivée de la génération Y sur le marché du travail.

Auteur du livre "Le prix de la confiance", Didier Pitelet décrit les 5 enjeux de demain.

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Web 3.0 and the Customer Experience: The perfect match?

Web 3.0 and the Customer Experience: The perfect match? | Beyond Web and Marketing 2.0 | Scoop.it

Will Social Search - Web 3.0 - take hold and redefine the nature of marketing, ecommerce and the digital customer experience?

 

The competition for influence is fierce. Facebook, with approximately 800 million users, is leading the way. As early as October 2009, Microsoft’s Bing partnered with Twitter and Facebook to add real-time updates from users to its search results.

 

Shortly thereafter, Google’s June 2011 launch of Google+ (G+) continued the trend by populating the results of its users’ searches with more personally relevant information.

 

Google uses stored data from Google Documents, geo-location tags from Picasa (a photo sharing platform), playlists from Google Music and even contacts and calendar information from Gmail to offer tailor-made search engine results.

 

The implications of Web 3.0 are profound.

 

The customer experience will play a greater role than ever before in terms of marketing.

 

Search engine optimisation (SEO) will fall by the wayside as it becomes more important for real people to write raving reviews for their social networks or a community of custom fan page members.

 

Full Post: http://www.mycustomer.com/topic/customer-experience/social-search-and-customer-experience/136698


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Philip kotler - Marketing 3.0

Philip Kotler presentation at the Egyptian Marketing Summit

Via Martin Hombre Hormiga
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Ecommerce: the arrival of customer 3.0

Ecommerce: the arrival of customer 3.0 | Beyond Web and Marketing 2.0 | Scoop.it
Neil Caldwell of CyberSource outlines the expectations customers now have of ecommerce and gives his tips on how to meet them.
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Marketing 3.0: The Rise of Purpose-Driven Social Brands

Marketing 3.0: The Rise of Purpose-Driven Social Brands | Beyond Web and Marketing 2.0 | Scoop.it
Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-ma
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Tout se compare : mais d’où vient cette manie de tout « benchmarker » ? - Rue89

Tout se compare : mais d’où vient cette manie de tout « benchmarker » ? - Rue89 | Beyond Web and Marketing 2.0 | Scoop.it
Quand le tribunal de grande instance de Lyon a condamné l'an dernier la Caisse d’épargne Rhône-Alpes parce qu'elle "benchmarkait" ses commerciaux, il a invoqué deux raisons principales :


  • la banque comparait ses commerciaux en permanence, sans répit ;
  • aucun objectif n’avait été fixé. La consigne était de « faire mieux que les autres ». « Ainsi nul ne sait à l’issue d’une journée donnée, s’il a ou non correctement travaillé, puisque la qualité de son travail dépend avant tout des résultats des autres. »
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Rédaction web : 7 idées reçues décryptées

Rédaction web : 7 idées reçues décryptées | Beyond Web and Marketing 2.0 | Scoop.it
Pour les stratèges, le marketing de contenu semble avoir le vent en poupe. La réalité du terrain est pourtant différente et le rédactionnel demeure souvent le parent pauvre des sites internet.
C-Marketing's insight:

On le répète sur tous les tons: le contenu est roi. 
Oui mais ... encore faut-il qu'il soit de qualité. Ce n'est pas si simple.


L'article tord le cou à quelques idées reçues. Bien vu! 

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