Beyond Web and Marketing 3.0
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Sales and Marketing Alignment & Sales 2.0 Success | OpenView Labs

Sales and Marketing Alignment & Sales 2.0 Success | OpenView Labs | Beyond Web and Marketing 3.0 | Scoop.it

Your customers have spoken: It’s time for sales and marketing to reach across the aisle and work together to provide a fluid and engaging buying process.  HubSpot's SVP Mark Roberge provides six steps for sales and marketing alignment success.


If you hadn’t noticed, it’s a challenging new sales landscape out there, and many companies still operating with traditional barriers between sales and marketing are seeing their efforts grind to a halt. Today’s customers are more empowered with information and options than ever before, and they’re coming to expect a seamless buying process that’s fueled by sales and marketing alignment.


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Beyond Web and Marketing 3.0
Paradigm shifts, trends, evolutions in marketing, enterprise & communication
Curated by C-Marketing