People like to say, “keep it simple, stupid.” It's a down-home remedy for our overly complex, technology infused modern life. Like much good advice, it is often given, but rarely followed. The problem is that simplicity is not so simple.
How we deal with complexity determines how we innovate, build organizations that can compete effectively and navigate an increasingly technological marketplace. We need to take it seriously, not gloss over it. Fortunately, this has been an area of intense study since the beginning of the digital age and there are some basic principles that can guide us.