A recent, widely circulated study found that one-third of Americans who bought a wearable tech product ditched it within six months.
On one recent morning, I counted 960 items listed in a search for Jawbone UP on eBay. There were 242 for UP24s. And for Fitbit Flex, it was even worse: a whopping 1,356 items, many deeply discounted. (Yes, it should be noted that most of these were accessories, with only 584 full-fledged trackers.)
These numbers underscore a larger potentially dispiriting trend for makers of wearable technology: according to fresh findings from Endeavor Partners, one-third of Americans who bought a wearable product ditched it within six months. Moreover, while one in 10 American adults own a Fitbit or Jawbone or some other fitness and activity tracker, half of those products now do little more than collect dust.
So what's going on here? Is wearable tech really a (no longer walking) dead market before its had much time to live?...