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Smart Watches May Lend a Big Hand to Mobile Marketing | Mobile ...

Smart Watches May Lend a Big Hand to Mobile Marketing | Mobile ... | Wearable Marketing | Scoop.it
As rumors swirl that Apple will soon release an iOS-powered smart watch affectionately dubbed iWatch by the bustling tech blogosphere, other leading names in.
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Social TV will be driven by the second screen says Gartner | memeburn

Social TV will be driven by the second screen says Gartner | memeburn | Wearable Marketing | Scoop.it

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, March 23, 2013 4:47 AM

"One of the biggest trends that Gartner has identified is the use of companion apps for social TV experience, combined with hardware additions for command and control, will present another incremental use for second-screen devices as well as creating additional perceived value as people spend more time using them."

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Canadian Startup Tubetime Creates 'Complete Second Screen Television Experience' - Techvibes.com

Canadian Startup Tubetime Creates 'Complete Second Screen Television Experience' - Techvibes.com | Wearable Marketing | Scoop.it
Montreal-based Tubetime is dedicated to improving the television experience. The Canadian company has launched an all-in-one TV app, which it

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, March 23, 2013 4:26 AM

Do we really need other second screen apps?