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The 6 Habits of Highly Effective Mentors

An effective mentoring program takes a commitment of time, resources and energy from community leadership to get it right -- and helping strong leaders become successful mentors isn't as easy as it would seem.
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6 Ways to Get Dumped by Your Donors

6 Ways to Get Dumped by Your Donors | We're in Business | Scoop.it
No charity wants to lose more donors than they acquire each year. Yet, that is what happens too often. Here are the practices that will get you donor dumped.
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Want Influence? Eliminate Blind Spots (SSIR)

Part one of a two-part series on how to avoid blind spots and plan to use influence effectively to achieve social change.
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4 Reasons Your Blog Promotion Strategy Sucks, and How to Fix It – S.S.T.S. Series, Part I - Clairification

S.S.T.S.  That’s the four things. You need a super sonic transport system that will enable all your brand messaging – across multiple channels – to emanate from your blog.  Yes. We’ve talked about this before.  Your blog is your content hub.  It’s the essence of you and what you do.  But it’s not something that has meaning separate from the rest of your marketing communications efforts. It won’t get you anywhere if you don’t put the wheels in motion.  And since things are fast, fast, fast these days — let’s get you in motion super sonically!

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The Do's and Don'ts of Using Vine for Marketing

The Do's and Don'ts of Using Vine for Marketing | We're in Business | Scoop.it
Learn some best practices emerging around Twitter's Vine so you can figure out what works, and what doesn't, for marketing.
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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | We're in Business | Scoop.it
Don't be fooled by this terrible social media marketing advice.
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10 Ways to Pin Your Business to the Top With Pinterest

10 Ways to Pin Your Business to the Top With Pinterest | We're in Business | Scoop.it
Pinterest can be a powerful tool for driving traffic to your website and increasing sales.
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7 Tips for Making Your Blog a Content Marketing Magnet | Social Media Examiner

Blogging strategy: Here's how to make your blog an accountable part your content marketing plan and what you need to achieve this.
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How to put peer pressure to work for your cause---Katya's Non-Profit Marketing Blog

How to put peer pressure to work for your cause---Katya's Non-Profit Marketing Blog | We're in Business | Scoop.it

In an often-cited study by psychologist Robert Cialdini, various placard messages were tested in hotels that were seeking to be more environmental conscious by encouraging guests to reuse their towels.

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16 Articles on Defining Brand Strategy and Business Branding Topics

16 Articles on Defining Brand Strategy and Business Branding Topics | We're in Business | Scoop.it
Business branding (and by business branding we mean the entire brand promise and experience, not just a name and a logo) is an undercurrent throughout Brainzooming blog content.  Brand strategy is ...

Via Russ Merz, Ph.D., massimo facchinetti, Jeff Domansky
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Russ Merz, Ph.D.'s curator insight, February 5, 2013 8:09 AM

Outlines 16 articles addressing various branding strategy topics--defining, adjusting, challenges, lessons. 

Jeff Domansky's curator insight, February 5, 2013 1:21 PM

Great share and great reading on branding strategies.

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9 Mistakes You’re Making on LinkedIn | TIME.com

9 Mistakes You’re Making on LinkedIn | TIME.com | We're in Business | Scoop.it
What separates the master networkers from the amateurs? The former tend not to make these mistakes.
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Why donors stop their support

Why donors stop their support | We're in Business | Scoop.it

I recently hosted a guest post by Jay Love on the great donor exodus.  He covered how to determine how many donors you are keeping - and losing.  Today, he’s back with another guest post to discuss WHY they leave.  Please share this post, because understanding why donors quit is the first step to getting them to stay.  The author, Jay Love, is the former CEO of eTapestry.  He is currently CEO of Bloomerang and SVP of Avectra while serving on numerous local and national nonprofit boards.

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Don't Hire Entrepreneurs; Hire Entrepreneurial Spirit

It's the difference between hiring people who work for you -- or themselves.
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Surprises from Obama’s New Media Staff

Surprises from Obama’s New Media Staff | We're in Business | Scoop.it
Over peanuts and gin, two of the Obama 2012 campaign's top gurus shared the inside scoop on messaging for a successful presidential campaign at M+R's first Speakeasy.
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Where you’re Going Wrong with Donor Retention - Purely Practical SMIT for February - Clairification

Here comes this month’s *SMIT (Single Most Important Thing I have to tell you): the odds are good that you’re searching for love in all the wrong places.

 

Do a little spring cleaning andget rid of your apathetic donors.  I don’t mean you should toss them out the window. I mean you should do something to overcome their apathy. It’s not their fault.  Chances are it’syours. I know that may sound harsh.  But, gosh darn it, we betray our donors all the time. Instead, we should go to them and give them some love. It’s really not that hard to retain your donors; you simply must have a strategy.

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Message isn’t working? Here’s a three-point diagnosis---Katya's Non-Profit Marketing Blog

If your messaging isn’t getting through or your marketing campaign isn’t making a difference, it is probably for one (or all) of these three reasons.

 

1. Falsely assuming that information results in action.  It’s tempting to assume that if people have information, they will act on it.  But sadly, information doesn’t equal action. We know it’s healthy to exercise every day - but that doesn’t mean we’re going to do it.  Inertia is a strong force.  Good causes are forever in conflict with the status quo and business as usual.  We can’t just lay out information.  We need to create a compelling reason for taking action that beats doing nothing.  In marketing terms, we need to improve our reward and lower our price.

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How to Chat People up with your Nonprofit Blog - Coda to the R.C.A. Series - Clairification

Chana Andler's insight:

Still a bridesmaid? Or have you gotten engaged?  The R.C.A. Series is all about engagement. It’s the middle part of a three-part series. We move from values (philanthropy)…  to shared values (development)…  to action (fundraising).  Every tip in the series (as well as in the preceding C.P.A. Series  and the upcoming S.S.T.S. Series) also pertains to just about everything else you do in your nonprofit work. So read this even if you don’t have a blog. Yet.

 

Blogging is not a one-trick pony.  It’s a way of life that expresses who you are, why you’re of value, and how you and your ‘stakeholders’ — those who have a stake in the outcomes you produce — can work together to create positive change. (If this sounds a lot like the “case statement” of yore, that’s because it is!) Think of your blog as your content hub; the place from which all messaging emanates.

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4 Ways to Turn Your Nonprofit Blog Into Action – RCA Series Part III - Clairification

Chana Andler's insight:

R.C.A. is about getting folks walking; not just talking.  It’s about good content and conversation that leads to your desired action. It refers to Relatable, Part I, Conversational, Part II, and Actionable. You remember this acronym by thinking about anRCA Victrola – that old-fashioned phonograph contraption that helped transport your grandparents and great-grandparents — and fire their imaginations — through the music that inspired them.

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How to Create Nonprofit Blog Conversations That Engage. Let's Talk! – R.C.A. Series Part II - Clairification

R.C.A.? Yup.  When building a blog, you want to be Relatable, Conversational andActionable. In Part I   of this series I encouraged you to think like an RCA Victrola. You want your content to get people singing your song.  And, heck, you can’t sing unless you know the words.  So, today let’s put the “C” in R.C.A.  Can we talk?

 

CONVERSATIONAL CONTENT:

Your blog needs an engagement value proposition  that gets people talking! 

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How to Start Strategic Planning: Plan for a Plan – Part 1 of 5 | Strategic Planning

Chana Andler's insight:

In this post, we’ll discuss one of the most important phases in strategic planning – a phase that far too often is forgotten, resulting in plans that sit untouched on shelves.  The plan for a plan should be developed by a Planning Committee and should answer 15 important questions — do this before the planners start identifying goals to go in the strategic plan.  This post (Part 1) is part of a 5-Part series and each Part will review 3 questions.   Part 1 reviews questions 1-3.

 

Not doing a plan for a plan is like going on a trip without a map and then complaining that you didn’t get where you wanted to go.  Planners have the illusion that the sooner they imagine some goals and get those goals on paper, the sooner they’ll achieve those goals, as well.  So that’s where they start – fantasizing goals.  Wrong.

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Leadership and Your Social Media Voice

Leadership and Your Social Media Voice | We're in Business | Scoop.it
On Tuesday, I presented a session entitled "Leadership and Your Social Media Voice" at the North American Jewish Day School Conference.
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5 Tips for Easier Writing - Infographic - Strategic Public Relations

5 Tips for Easier Writing - Infographic - Strategic Public Relations | We're in Business | Scoop.it
While this infographic has five tips to help brands create content,** the tips apply to anyone -- including you. We encounter multiple stories on a daily basis, regardless of our job.

Via Rusty Cawley, APR, Jeff Domansky
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Jeff Domansky's curator insight, February 6, 2013 4:02 PM

Practical PR writing tips in infographic form.

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The Network For Good Digital Giving Index | Network for Good

Network for Good created the Digital Giving Index to provide insights and information on charitable engagement forboth nonprofits seeking to strengthen relationships with donors and companies seeking engage with consumers andemployees.
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3 Ways to Build a Nonprofit Blog Worth Sharing - RCA Series Part I - Clairification

Chana Andler's insight:

R.C.A.  That’s the three things.  Yup.  When building a blog that’s not only worth reading but also worth sharing, you’ve got to think like an RCA Victrola and record.  A great recording captures our attention.  It transports us.  It carries us away.  It brings us into the music/story in an easy flow.  It gets us tapping our toes and up on our feet dancing. Woo-hoo… it’s a party!

 

And don’t you just want to share a party?  To get your readers to share yourparty you’ve got to make sure your blog posts are Relatable (they find common ground with your readers); Conversational (you speak directly to your readers), andActionable(you achieve your blog post’s purpose).

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Building Customer Communities Is the Key to Creating Value

Building Customer Communities Is the Key to Creating Value | We're in Business | Scoop.it
You're denying the new marketing reality if you're not encouraging social capital.
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