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3 Ways to Build a Nonprofit Blog Worth Sharing - RCA Series Part I - Clairification

Chana Andler's insight:

R.C.A.  That’s the three things.  Yup.  When building a blog that’s not only worth reading but also worth sharing, you’ve got to think like an RCA Victrola and record.  A great recording captures our attention.  It transports us.  It carries us away.  It brings us into the music/story in an easy flow.  It gets us tapping our toes and up on our feet dancing. Woo-hoo… it’s a party!

 

And don’t you just want to share a party?  To get your readers to share yourparty you’ve got to make sure your blog posts are Relatable (they find common ground with your readers); Conversational (you speak directly to your readers), andActionable(you achieve your blog post’s purpose).

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Building Customer Communities Is the Key to Creating Value

Building Customer Communities Is the Key to Creating Value | We're in Business | Scoop.it
You're denying the new marketing reality if you're not encouraging social capital.
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Should Your Business Be Nonprofit or For-Profit?

Social entrepreneurs often grapple with the decision of whether to establish their organizations as nonprofit or for-profit in order to reach their goals. But what if you don't know which model to use, or which would best suit your mission? I've stood at this crossroads myself, and share my own experience here in the hopes that it will help inform other social entrepreneurs facing the same decision.
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Social Media Etiquette: 12 Step Checklist

Social Media Etiquette: 12 Step Checklist | We're in Business | Scoop.it
I love social media. I can connect with others and quickly find out what they're doing. But when I learned some people are now finding out about the death of friends via Facebook, I began to despise
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4 Storytelling Techniques That Can Help You Increase Your Sales

Incorporate these pointers from professional storytellers to elevate your sales skills.Get the latest blog articles on business ideas and trends from...
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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | We're in Business | Scoop.it

For years I’ve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of “Ps” and whether or not they’re still relevant. I suppose that’s a debate for another time. Instead, I’d like to introduce of two additional Ps that will propel a decades old concept and modernize it for a social economy.

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How To Make Content Creation More Efficient: Use An Idea Dashboard

How To Make Content Creation More Efficient:  Use An Idea Dashboard | We're in Business | Scoop.it
Been thinking a lot  about of the work processes around creating content and measuring its against outcomes this week.    One idea that came up in my post earlier this week about creating and measuring content, was the concept of an idea dashboard.
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Ode To Boomers | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

The 28th is my birthday. And proud to be a Boomer, I thought I'd indulge in another stab -- hopefully not all that necessary -- at why fundraisers should focus
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How to Transform Yourself Into an Agile Business Blogger

How to Transform Yourself Into an Agile Business Blogger | We're in Business | Scoop.it
Learn how you can become a successful agile business blogger.
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Stop Focusing on Your Performance

You'll be more successful if you think of life as an experience.
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How to Audit Your Website for Improved SEO and Conversions

Learn how to perform a website audit to improve your SEO and conversions.
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Get Wise to What Your Nonprofit Blog Readers Want – Coda to the C.P.A. Series - Clairification

They want you to show them that you know them. And we do this best by listening.

 

I’m compelled to add this coda to the C.P.A. series because there’s some breaking news that pertains to what was one of my favorite listening tools.

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Financing Not Fundraising: Find and Keep a Great Fundraiser

Financing Not Fundraising: Find and Keep a Great Fundraiser | We're in Business | Scoop.it

The news is not good lately about how effective the head fundraiser is at nonprofit organizations. A new study by CompassPoint reveals some startling realities about the fundraiser role in the nonprofit sector:

25% of executive directors fired their last development director33% of executive directors are lukewarm about their current development directorMore than 50% of executive directors say they can’t find well-qualified fundraisers50% of development directors plan to leave within the next two yearsAnd 40% plan to leave fundraising altogether
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Why donors stop their support

Why donors stop their support | We're in Business | Scoop.it

I recently hosted a guest post by Jay Love on the great donor exodus.  He covered how to determine how many donors you are keeping - and losing.  Today, he’s back with another guest post to discuss WHY they leave.  Please share this post, because understanding why donors quit is the first step to getting them to stay.  The author, Jay Love, is the former CEO of eTapestry.  He is currently CEO of Bloomerang and SVP of Avectra while serving on numerous local and national nonprofit boards.

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Don't Hire Entrepreneurs; Hire Entrepreneurial Spirit

It's the difference between hiring people who work for you -- or themselves.
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The Future of Talent Is in Clusters

An effective team is a powerful thing. Many of us have participated on teams where the members complement each other, trust each other and find ways of working that are not only effective, but also enjoyable. For teams like this, performance is typically much higher than might be expected of the sum of individuals.
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5 Tips to Transfer Tasks from Your To-Do-List to Your Accomplished List

Is your to-do-list never-ending? Are you able to take time off away from your business? As entrepreneurs, we are always trying to achieve that balance.
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Development Directors Are Not Miracle Workers - The Chronicle of Philanthropy

Several weeks ago I had lunch with a board member of a small community-based nonprofit that does important work in the D.C. region. The board member also happens to be a seasoned consultant who has written several books on fundraising.

 

That’s why I was surprised when he advanced an argument I’ve heard many times from board members of other organizations

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To Sell is Human; To Give, Divine – Why We’re All in Fundraising Now - Clairification

I recently attended an inspiring talk byDaniel Pink, author of To Sell Is Human, and found myself furiously taking notes.  Next thing you know I was impulsively buying the book (autographed, of course)! Do I have buyer’s remorse? Absolutely not. Zero. Zilch. Nada. Everything he has to say is so directly applicable to fundraising and the nonprofit sector that [IMHO] it’s a ‘must read’ for those of us in the philanthropy business. Here’s why:

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The next generation of donors are serious about change

The next generation of donors are serious about change | We're in Business | Scoop.it

A report on wealthy Next Gen donors from 21/64 and the Dorothy A. Johnson Center for Philanthropy finds that surveying 310 major donors including in-depth interviews with 30 high-net-worth Generation X and Millennial individuals care about impact and want to feel personally tied to the causes they support.  Family heavily influences their choices of causes.  They are similar to other donors in these ways - but distinct in how serious they are about making real change and how heavily they use technology to engage with causes.

 
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7 Ways to Develop Your Key Words and Feed the Search Spiders

7 Ways to Develop Your Key Words and Feed the Search Spiders | We're in Business | Scoop.it
Is showing up at the top of Google Search results part of your marketing strategy? It should be! Just because you have a website doesn’t mean your site will be at the top of the google search page.
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Philanthropy, Not Fundraising: I Have a Dream - Clairification

I have a dream for 2013 – and beyond. I have a dream  this is the year your organization will move beyond defining yourself by what you’re not (nonprofit) and will begin to define yourself by what you are (social benefit). I have a dream  this is the year your people will move from an attitude of taking and hitting people up (aka “fundraising”) to a mindset of giving and lifting people up (aka “philanthropy”). I have a dream this is the year your staff and volunteers will move from enacting transactions to enabling transformation.

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How to create a killer board

No one doubts that a Board of Directors needs diversity in order to be most effective.  Nobody wants a board full of risk averse types who stymie innovation but likewise let’s not get too excited...
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20 Awesome Homepage Examples to Inspire Your Next Redesign

20 great examples of homepages from a variety of industries to help inspire your next homepage redesign.
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Rebound: Building a More Resilient World

Rebound: Building a More Resilient World | We're in Business | Scoop.it
Humans are not born resilient -- we learn, adapt, and improve upon our resilience. The same is true for organizations, systems, and societies. But what makes some people or organizations more resilient than others?
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