We're in Business
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We're in Business
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Curated by Chana Andler
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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier | We're in Business | Scoop.it
Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.
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Funding 101: How to Position Your Startup as a Good Investment

Funding 101: How to Position Your Startup as a Good Investment | We're in Business | Scoop.it
Why you should look beyond bootstrapping and loans from friends and family to set your company up for success and win investors.
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If Landing Pages Were People - 3 Nasty Habits That Drive Prospects Away

Here are three very bad habits common to landing pages (*cough*marketers*cough*), which tend to depress conversion rates.
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The Ultimate Library of Inbound Marketing Templates

The Ultimate Library of Inbound Marketing Templates | We're in Business | Scoop.it
Make marketing easier and faster by downloading these 11 inbound marketing templates. They'll help you publish tweets, design ebooks, and report on it all after.
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Top Salespeople Use LinkedIn to Sell More

Top Salespeople Use LinkedIn to Sell More | We're in Business | Scoop.it
Nearly one in five reps have used the social media site to generate new revenue.
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Is Giving the Secret to Getting Ahead?

The organizational psychologist Adam Grant argues that the key to hyper-efficiency is tirelessly helping others.
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Why Marketers Should Ditch Thank-You Messages for Thank-You Pages

Why Marketers Should Ditch Thank-You Messages for Thank-You Pages | We're in Business | Scoop.it
It's an age-old debate for marketers: thank-you pages, or thank-you messages? We'll explore three reasons why thank-you pages are the better option.
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Guy Kawasaki’s top ten social media tips for nonprofits

Guy Kawasaki’s top ten social media tips for nonprofits | We're in Business | Scoop.it

Yesterday, the team here at Network for Good had a fantastic webinar with technology guru Guy Kawasaki.  He provided his top ten social media tips for nonprofits.  They are well worth sharing.

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How Your Nonprofit Should Be Using Content to Emphasize Donor Impact

How Your Nonprofit Should Be Using Content to Emphasize Donor Impact | We're in Business | Scoop.it
Learn how nonprofits can use content to demonstrate and communicate constituent impact.
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How to Work a Room Like an Extrovert (Even if You’re Shy) -

My “Mac’s List” colleague Jessica Williams and I share a singular interest: we enjoy going to receptions, association lunches and other public events...Continue reading at MacsList.org!
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Beyond Like and Follow: Engaging Nonprofit Supporters Through Social Media | NTEN

Facebook, Twitter & Pinterest are changing the face of supporter engagement and the road that leads to the most desirable form of participation—donations. So far, most nonprofits have responded to the challenge by including social media as just another outreach tool in a crowded kit that includes direct mail, PSAs, personal outreach, and more.

 

But social media isn't just another channel. It's a full-fledged platform for audience engagement that facilitates increasing levels of participation over a period of time—that is, if organizations can move beyond the paradigm of "like," "follow" "share" and "tweet," and begin building a brand experience that creates a deeper connection that allows nonprofits to innovate around their audience.

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5 Ways to Get your Nonprofit Blog Posts Shared on Social Media: S.S.T.S. Series Part II - Clairification

S.S.T.S. Share. Shareable. Talk.Search.  Those are the elements required for promoting your blog.  InPart I we talked about how to create a super sonic transport system to make your blog work for you. We began with how you share.  Now we’re going to talk about how to getother folks to share on your behalf.  You want to make your postsShareable. This is what gives ‘wings’ to your super-sonic promotion strategy.

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Your Brain Is Hooked on Being Right

The adrenaline and dopamine rush you get from winning an argument feels good. Too good.
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How Fundraisers Can Get More Out of LinkedIn - Social Media - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

To get the full benefit of LinkedIn for reaching prospective donors and board members, fundraisers need to be able to count on all of the people in their network, Anthony Pisapia told participants here at the Nonprofit Technology Conference. Sometimes that means turning down invitations to connect—an idea that doesn’t come easily for fundraisers.

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Why a Good Nonprofit Fundraiser is hard to Keep: Support, Culture, Infrastructure – Part II - Clairification

Fundraisers report that money is the number one reason they leave their jobs [See Part I of this two-part series here]. While I do believe too many fundraisers are underpaid relative to their skill sets and performance, I’ve a hunch it’s not the real chief culprit for fundraiser dissatisfaction. What is?

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The 9 Laws of Affinity in an Era of Digital Darwinism - Brian Solis

Chana Andler's insight:

We are indeed witnessing what can be best described as the end of business as usual. With the closure or dwindling performance of businesses once regarded as too big to fail or with the rise of every new Occupy-like movement around the world, we are reminded of the grand chasm that exists between consumer values and the values of today’s businesses. What is becoming painfully obvious is that people everywhere are calling for change and they’re taking to the streets and also their smartphones, tablets, and popular social networks to demand attention.

 

The reality is that people are much more connected than ever before and their mission is to not only mind the gap, but narrow it. Technology is a game changer and through the devices and networks that connect consumers, it is also the critical path for businesses to earn and re-earn relevance and trust. Without evaluation or introspection, businesses however may well face digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to adapt.

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5 Most Destructive Phrases in Business

5 Most Destructive Phrases in Business | We're in Business | Scoop.it
To be a better business leader, you need to avoid these five destructive phrases like the plague.
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6 Ways Your Nonprofit Wins the Game of Social Media - Clairification

First you get in the game. This should go without saying, but I still hear too many executive directors saying they don’t want to play. Folks: you gotta play to win. And it’s not the lottery.  Your chances of winning are really good.  It’s a game of skill, not luck

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Dan Pallotta: The way we think about charity is dead wrong | Video on TED.com

Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they get done.
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Stop the Nonprofit Fundraising Treadmill: 3 Reasons I Want to Get Off - Clairification

I’ve often wondered why we’re the only sector that defines ourselves by what we’re NOT. Nonprofit.  Why not what we ARE? Social benefit.  Rather than focusing so much on how to scrimp and save and be as cost-efficient as possible, shouldn’t we be focusing on how to spend and grow and be as big and effective as possible?

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Philanthropy; Not Fundraising: Why Online Marketing Revolution Demands Nonprofits End Business as Usual - Clairification

Once upon a time I knew what I was doing. I attended The Fundraising School, discovered a host of tried-and-true techniques, mastered the art and science of fundraising transactions and went forth to apply the tools at my disposal. Money was raised.

 

Fast forward several decades, to sometime about five years ago.  I had a dawning realization. I no longer knew what I was doing. I had somehow entered “wing and a prayer” territory. The culprit?  Revolutionary and disruptive technology that, simply put, has ended “business as usual.”

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How to Record Skype, Google Hangouts, and Webinars

How to Record Skype, Google Hangouts, and Webinars | We're in Business | Scoop.it
This post offers a wealth of information when it comes to recording things like webinars, Google Hangouts, and Skype calls. Before we dive in, I want to

Via Dr. Susan Bainbridge
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Stephen Dale's curator insight, March 7, 2013 3:39 AM

A useful guide for anyone who has struggled with the technology to make good quality video/audio recordings.

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19 Sure-Fire Ways to Amplify Your Social Reach

19 Sure-Fire Ways to Amplify Your Social Reach | We're in Business | Scoop.it
Learn 25 helpful tactics that'll allow you to seriously increase your social media reach.
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What in the Heck Is Co-Marketing?

Learn what co-marketing is, and how you can get started with your own co-marketing partnerships.
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