Facebook, Twitter & Pinterest are changing the face of supporter engagement and the road that leads to the most desirable form of participation—donations. So far, most nonprofits have responded to the challenge by including social media as just another outreach tool in a crowded kit that includes direct mail, PSAs, personal outreach, and more.
But social media isn't just another channel. It's a full-fledged platform for audience engagement that facilitates increasing levels of participation over a period of time—that is, if organizations can move beyond the paradigm of "like," "follow" "share" and "tweet," and begin building a brand experience that creates a deeper connection that allows nonprofits to innovate around their audience.
S.S.T.S. Share. Shareable. Talk.Search. Those are the elements required for promoting your blog. InPart I we talked about how to create a super sonic transport system to make your blog work for you. We began with how you share. Now we’re going to talk about how to getother folks to share on your behalf. You want to make your postsShareable. This is what gives ‘wings’ to your super-sonic promotion strategy.
To get the full benefit of LinkedIn for reaching prospective donors and board members, fundraisers need to be able to count on all of the people in their network, Anthony Pisapia told participants here at the Nonprofit Technology Conference. Sometimes that means turning down invitations to connect—an idea that doesn’t come easily for fundraisers.
Fundraisers report that money is the number one reason they leave their jobs [See Part I of this two-part series here]. While I do believe too many fundraisers are underpaid relative to their skill sets and performance, I’ve a hunch it’s not the real chief culprit for fundraiser dissatisfaction. What is?
We are indeed witnessing what can be best described as the end of business as usual. With the closure or dwindling performance of businesses once regarded as too big to fail or with the rise of every new Occupy-like movement around the world, we are reminded of the grand chasm that exists between consumer values and the values of today’s businesses. What is becoming painfully obvious is that people everywhere are calling for change and they’re taking to the streets and also their smartphones, tablets, and popular social networks to demand attention.
The reality is that people are much more connected than ever before and their mission is to not only mind the gap, but narrow it. Technology is a game changer and through the devices and networks that connect consumers, it is also the critical path for businesses to earn and re-earn relevance and trust. Without evaluation or introspection, businesses however may well face digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to adapt.
First you get in the game. This should go without saying, but I still hear too many executive directors saying they don’t want to play. Folks: you gotta play to win. And it’s not the lottery. Your chances of winning are really good. It’s a game of skill, not luck
Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they get done.
I’ve often wondered why we’re the only sector that defines ourselves by what we’re NOT. Nonprofit. Why not what we ARE? Social benefit. Rather than focusing so much on how to scrimp and save and be as cost-efficient as possible, shouldn’t we be focusing on how to spend and grow and be as big and effective as possible?
Once upon a time I knew what I was doing. I attended The Fundraising School, discovered a host of tried-and-true techniques, mastered the art and science of fundraising transactions and went forth to apply the tools at my disposal. Money was raised.
Fast forward several decades, to sometime about five years ago. I had a dawning realization. I no longer knew what I was doing. I had somehow entered “wing and a prayer” territory. The culprit? Revolutionary and disruptive technology that, simply put, has ended “business as usual.”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.