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The Social Media Marketer's SEO Checklist

The Social Media Marketer's SEO Checklist | We're in Business | Scoop.it
This post gives those marketers who focus more on Social Media and less on SEO a checklist of ways to optimize for search before (and after) promoting content on the social sites.
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Pinterest Marketing - Your Internet and Network Marketing Success Coach - Phil Stone

Pinterest Marketing is hot. Pinterest will be among the top Social Networking sites so get started with your Pinterest Marketing Strategy with this video.
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Get More Traffic With 7 Hot Social Media Techniques for Bloggers ... | Blogger's World

Get More Traffic With 7 Hot Social Media Techniques for Bloggers ... | Blogger's World | We're in Business | Scoop.it
Interaction – Sure, you can start a conversation with the other users through the comment box; however, you can make the discussion more interactive on your fan page or in forums. ... 7. Promote other bloggers.
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The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]

The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC] | We're in Business | Scoop.it
Learn all about the social enterprise in this infographic from Salesforce and HubSpot.
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The 6 Top Content Marketing Mistakes | Jeffbullas's Blog

The 6 Top Content Marketing Mistakes | Jeffbullas's Blog | We're in Business | Scoop.it

If you have a website or a blog, you engage in content marketing every time you publish a page or post – whether you realize it or not.

If you own a site or blog, you know how expensive and time-intensive getting quality content published can be.

 

So get the most out of your content and avoid these costly mistakes.

 

Read More: http://www.jeffbullas.com/2012/08/10/the-6-top-content-marketing-mistakes/


Via Antonino Militello
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The Simple Template for a Thorough Content Style Guide

The Simple Template for a Thorough Content Style Guide | We're in Business | Scoop.it

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Learn how to create an editorial style guide that helps streamline your content creation efforts.


Via Ed Estlow
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85+ Copywriting Resources | Jeff Sexton Writes

85+ Copywriting Resources | Jeff Sexton Writes | We're in Business | Scoop.it

I haven't been all through it yet, but from scanning this site, it looks like it's a Master's - maybe a PhD - program on Copywriting, all in one place.


Via Ed Estlow
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10 Signs You Are About To Hire The Right Copywriter

10 Signs You Are About To Hire The Right Copywriter | We're in Business | Scoop.it
There are some clear signs that you are about to hire a good copywriter. Find out 10 that will keep you from making a terrible mistake.

Via Ed Estlow
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When Social Media Marketing Doesn’t Work for You | outboundexcellence

When Social Media Marketing Doesn’t Work for You | outboundexcellence | We're in Business | Scoop.it
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Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week

Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week | We're in Business | Scoop.it
Read some of the most interesting inbound marketing content from the internet.
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4 Myths of Social Media Marketing

4 Myths of Social Media Marketing | We're in Business | Scoop.it

"Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business.

 

Coca Cola changed its marketing strategy from creative excellence to content excellence.

They had realized that social media was able to spread their content and ideas with velocity and the crowd could create and share more stories on social networks than they could ever hope to buy.

 

The democratization of marketing was now evident.

 

Here the 4 Myths of Social Media Marketing:

 

Myth #1. It’s Simple

There are many myths about social media marketing but the biggest one by far is that it is easy and can be done by an intern at lunch time.

 

Myth #2. It’s Free

Planning , creating content, optimizing for search, publishing to multiple platforms takes time. Time is money.

 

Enterprise class tools are not free. Participating on Facebook may cost nothing and tweeting is free but the content and eco-sytem to support a sustained social media marketing effort requires budget and commitment. Professional videos still cost money to produce and edit.

 

 

Myth #3. It’s Just Facebook

Many organisations think that because Facebook dominates the social media numbers game with nearly one billion users, that it is the only social media network to consider in a social media marketing strategy.

Facebook only allows less than 15% of your updates to appear in your Facebook followers timelines through its “Edge Rank” algorithms.

 

 

Myth #4. Social Media is the “Silver Bullet”

Social media is not your marketing saviour.

Remember to continue to optimize your online properties for search engines.

 

Being found on Google is still a “must do”. If you aren’t doing this then you need to reconsider some of your marketing budget priorities. Social media marketing advertising is still only $5 billion and search engine marketing spend is 10 times larger at $50 billiuon plus because it works".

 

Full Article Here: http://www.jeffbullas.com/2012/08/13/4-myths-of-social-media-marketing/


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Be Yourself. Do Amazing Business

Be Yourself. Do Amazing Business | We're in Business | Scoop.it

Subscribe to Chris Brogan's newsletter and be way ahead of the bleeding edge of today's business savvy...


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How to charge for freelance copywriting services | SEO Copywriting

How to charge for freelance copywriting services | SEO Copywriting | We're in Business | Scoop.it
Wondering how much you should charge as a freelance copywriter? Use this guide to figure out your rate!

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106 Tips to Become a Master Connector

106 Tips to Become a Master Connector | We're in Business | Scoop.it

If you want to be a great connector, you should read this post. The invested time will be pay back, for sure. [note mg]

 

To succeed, who you know is just as important as what you know. In fact, relationships should be your top priority. The book Never Eat Alone talks about how to apply the timeless principles of relationships in the 21st century. It contains a lot of practical tips on how you could thrive in today’s world through your relationships. It’s one of the best books I read recently.


To give you the only gems, I’ve summarized what I learn from the book into 106 tips. Put these tips into practice and you will be a master connector who live a successful and fulfilling life:

 

1. Make other people more successful

 

Real networking is about finding ways to make other people more successful. It is sharing your knowledge and resources, time and energy, friends and associates, and empathy and compassion in a continual effort to provide value to others, while coincidentally increasing your own...

 

Read more: http://bit.ly/IX0HB4


Via Martin Gysler, Kirk Helferich, Ed Estlow
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