Forget the 'usable matrix of tools', the rule of good communication is to keep things simple – and to listen like mad, says Nick Jones (Social media engagement myths, risks and lessons to learn from Whitehall - The Guardian (blog)
Bryan Mattimore and Gary Fraser by John Woike An entrepreneur is literally “one who creates a new business.” The best new businesses are ones that have never been done before, so mastering creativity and recognizing creativity are key skills and...
I was very fortunate to hear the brand guru Allen Olivo speak at PayPal’s Insight event last week. Allen has led brand marketing at Apple, Amazon and Yahoo!, and he now heads the team tending to PayPal’s brand. For me, this was a bit like the local cello teacher (me) getting a lesson from Yo-Yo Ma (him). It was an experience to remembe
Many people have heard the myth that sales letters should be no longer than a page, YouTube marketing videos no longer than 3 minutes and magazine adverts should have lots of pictures, little text and plenty of white space.
ForbesThe Rise Of Social Innovation Education: Good News For EveryoneForbesThe program has already offered training in business fundamentals, social innovation, and leadership effectiveness to more than 100 emerging social enterprise leaders from...
The average American adult believes it is reasonable for nonprofit organizations to spend 23 cents out of every dollar on overhead expenses such as fundraising and administration. The problem is, that same average adult believes nonprofits actually spend 37 cents out of every dollar on overhead – in other words, 60% more than they should.
These figures come from a new study conducted by Grey Matter Research (Phoenix, Arizona) among a demographically representative sample of 1,011 American adults. The study is titled Where’d My Money Go?, and is a follow-up to a 2008 study of the same name.
Note From Beth: Here's some quick tips on using Facebook Ads. The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn's point number for suggests.
Jargon is the opposite of constituent-centered writing.
You must avoid it because it’s not constituent-centered.
I could stop here, but I won’t. Because most of us use jargon all the time without being aware we’re doing so. Why? Because we only know that it’s ‘bad’ and to be avoided. Yet how can one avoid something without knowing what it is?
If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold.
Interesting bit of UX from KISSmetrics. The notion of "The Fold" needs updating, if not deleting altogether.
"The issue isn’t whether the call to action is visible when your prospect first arrives. The issue is whether your call to action is visible at the point where your prospect has become convinced to take action."
In spite of everything, people will still read top to bottom, and (usually) left to right, so the CTA needs to be placed in the right place for that page. Cliches like "above the fold" really do very little to help.
1. Don’t tell your nonprofit to value marketing… And don’t call it marketing.
When people tell me their organization doesn’t value marketing, they typically say something like this: “I tell my boss why marketing is important and why he should care about it. I tell him we absolutely must do X, Y and Z because marketing is so valuable.” What’s interesting about this approach is that it’s basically a sermon on why the organization should value marketing. That is not walking our talk as marketers! We should be asking our colleagues what THEY care about and showing how we can support that—rather than informing them that they should care about marketing.
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How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.