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3 Easy Exercises to Boost Your Creativity

3 Easy Exercises to Boost Your Creativity | We're in Business | Scoop.it
These strategies will help you think outside the box to discover your next business idea.Get the latest blog articles on business ideas and trends from...
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Social media engagement myths, risks and lessons to learn from Whitehall

Social media engagement myths, risks and lessons to learn from Whitehall | We're in Business | Scoop.it
Forget the 'usable matrix of tools', the rule of good communication is to keep things simple – and to listen like mad, says Nick Jones (Social media engagement myths, risks and lessons to learn from Whitehall - The Guardian (blog)
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8 Ways Entrepreneurs Can Master the Creative Mind - Forbes

8 Ways Entrepreneurs Can Master the Creative Mind - Forbes | We're in Business | Scoop.it
Bryan Mattimore and Gary Fraser by John Woike An entrepreneur is literally “one who creates a new business.” The best new businesses are ones that have never been done before, so mastering creativity and recognizing creativity are key skills and...
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Companies still wary about embracing social media - Computer Business Review

Companies still wary about embracing social media - Computer Business Review | We're in Business | Scoop.it
A recent study reveals that despite the rise in demand for social investment, companies are still hesitant to adopt it into their work culture.
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Social Media Marketing Advice That You Can’t Live Without

Social Media Marketing Advice That You Can’t Live Without | We're in Business | Scoop.it
Social Media Marketing Advice That You Can’t Live Without (http://t.co/ttF4JLyk Social Media Marketing Advice That You Can?
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3 vital ways to build your nonprofit brand from a maestro of branding

I was very fortunate to hear the brand guru Allen Olivo speak at PayPal’s Insight event last week. Allen has led brand marketing at Apple, Amazon and Yahoo!, and he now heads the team tending to PayPal’s brand. For me, this was a bit like the local cello teacher (me) getting a lesson from Yo-Yo Ma (him). It was an experience to remembe

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17 Brilliant Sources of Content Hiding Right Under Your Nose

Learn how to create marketing content insanely quickly with the resources you already have at your disposal.
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7 Reasons Branding & Design Play a Vital Role in Your Marketing

7 Reasons Branding & Design Play a Vital Role in Your Marketing | We're in Business | Scoop.it
Learn how your branding and design teams are more important to your overall inbound marketing than you may have thought.
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5 Infographics About Infographics To Master Basics in Five Minutes

5 Infographics About Infographics To Master Basics in Five Minutes | We're in Business | Scoop.it
In my forthcoming book, "Measuring the Networked Nonprofit," co-authored with KD Paine,  my favorite chapter was about the sense-making process of measurement - called "Measurement and the Aha!
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Success of Crowdfunding Puts Pressure on Entrepreneurs

Success of Crowdfunding Puts Pressure on Entrepreneurs | We're in Business | Scoop.it
Crowdfunding is a popular and lucrative source of money for entrepreneurs, but it is not always easy to turn a good idea into a profitable product.
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40 Ways to Get Banned From the Top 5 Social Networks

40 Ways to Get Banned From the Top 5 Social Networks | We're in Business | Scoop.it
Learn about the policies on the most popular social networks marketers should understand.
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How Dynamic Content Makes Your Marketing a Helluva Lot More Personal

How Dynamic Content Makes Your Marketing a Helluva Lot More Personal | We're in Business | Scoop.it
Learn about the applications of smart -- or dynamic -- content to make your marketing more personalized.
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How Timing in Your Marketing Material is Crucial to Achieving the Sales You Want

How Timing in Your Marketing Material is Crucial to Achieving the Sales You Want | We're in Business | Scoop.it
Many people have heard the myth that sales letters should be no longer than a page, YouTube marketing videos no longer than 3 minutes and magazine adverts should have lots of pictures, little text and plenty of white space.
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How to Delegate Like An Entrepreneur

How to Delegate Like An Entrepreneur | We're in Business | Scoop.it

Believe it or not, you will eventually get the opportunity to delegate in your business….here’s how to make the most out it:

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The Rise Of Social Innovation Education: Good News For Everyone - Forbes

The Rise Of Social Innovation Education: Good News For Everyone - Forbes | We're in Business | Scoop.it
ForbesThe Rise Of Social Innovation Education: Good News For EveryoneForbesThe program has already offered training in business fundamentals, social innovation, and leadership effectiveness to more than 100 emerging social enterprise leaders from...
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How Google Wants to Make Starting Up Easier for Entrepreneurs

How Google Wants to Make Starting Up Easier for Entrepreneurs | We're in Business | Scoop.it
The search giant's head of global entrepreneurship outreach shares the company's goals with its new Google for Entrepreneurs site.Get the latest...
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How to use Twitter as a Business Development Tool

How to use Twitter as a Business Development Tool | We're in Business | Scoop.it
Twitter can be used as a business development tool.
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Greer Genius - How Your Lack of Brand Consistency is Losing You Customers (and How to Fix It)

Greer Genius - How Your Lack of Brand Consistency is Losing You Customers (and How to Fix It) | We're in Business | Scoop.it
Create brand consistency for your business and get a leg up on your competition.
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How Much Overhead is Reasonable?

The average American adult believes it is reasonable for nonprofit organizations to spend 23 cents out of every dollar on overhead expenses such as fundraising and administration. The problem is, that same average adult believes nonprofits actually spend 37 cents out of every dollar on overhead – in other words, 60% more than they should.

 

These figures come from a new study conducted by Grey Matter Research (Phoenix, Arizona) among a demographically representative sample of 1,011 American adults. The study is titled Where’d My Money Go?, and is a follow-up to a 2008 study of the same name.

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Six Things Nonprofits Should Know About Facebook Ads

Six Things Nonprofits Should Know About Facebook Ads | We're in Business | Scoop.it
Note From Beth: Here's some quick tips on using Facebook Ads.  The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn's point number for suggests.
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Prospect Service: Applying a Great Customer Servicing Mindset to Lead Nurturing - Forbes

Prospect Service: Applying a Great Customer Servicing Mindset to Lead Nurturing - Forbes | We're in Business | Scoop.it
As a good businessperson, you invest in delivering excellent customer service. Current customers are great sources of higher-margin repeat business, and of a flow of referrals to new customers.
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Clairification: Fundraising Writer Alert: 6 Things Modern Jargon Is and Why You Must Avoid Them

Clairification: Fundraising Writer Alert: 6 Things Modern Jargon Is and Why You Must Avoid Them | We're in Business | Scoop.it

Jargon is the opposite of constituent-centered writing.

 

You must avoid it because it’s not constituent-centered.

 

I could stop here, but I won’t. Because most of us use jargon all the time without being aware we’re doing so. Why? Because we only know that it’s ‘bad’ and to be avoided. Yet how can one avoid something without knowing what it is?

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Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action

Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action | We're in Business | Scoop.it
If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold.

 

Interesting bit of UX from KISSmetrics. The notion of "The Fold" needs updating, if not deleting altogether.

 

"The issue isn’t whether the call to action is visible when your prospect first arrives. The issue is whether your call to action is visible at the point where your prospect has become convinced to take action."

 

In spite of everything, people will still read top to bottom, and (usually) left to right, so the CTA needs to be placed in the right place for that page. Cliches like "above the fold" really do very little to help.

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The Content Creator's Master List of Commonly Troublesome Words

The Content Creator's Master List of Commonly Troublesome Words | We're in Business | Scoop.it
Read through a list of the most commonly troublesome words online content creators face.
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6 ways to make your organization value marketing---Katya's Non-Profit Marketing Blog

1. Don’t tell your nonprofit to value marketing… And don’t call it marketing.

 

When people tell me their organization doesn’t value marketing, they typically say something like this: “I tell my boss why marketing is important and why he should care about it. I tell him we absolutely must do X, Y and Z because marketing is so valuable.” What’s interesting about this approach is that it’s basically a sermon on why the organization should value marketing. That is not walking our talk as marketers! We should be asking our colleagues what THEY care about and showing how we can support that—rather than informing them that they should care about marketing.

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