If you’re a marketing and communications agency, how confident are you that your own online marketing is top notch?
You might not be maximising your content and SEO, according to new research from Hinge Marketing.
The data shows that some marketing and communications firms are not necessarily marketing themselves as well as they could be to generate qualified leads and increase profitability (when compared with other professional services firms).
According to Juan Carlos Mendez-Garcia, one of the best models for making sense of a non-linear world is the S-curve, the model we have used to understand the diffusion of disruptive innovations, and which he and I speculate can be used to...
Luis Miranda, former private equity veteran and currently working with non-profit enterprises, shares his thoughts on why social enterprises serve social interests best when they steer clear of commerical gains.
My last post explored the reasons board members fear fundraising . Most fear of fundraising boils down to two factors: (1) fear of rejection, and (2) fear of looking stupid due to insufficient knowledge/skills. It turns out that these fears are relatively easy to overcome. Seriously. Read the last post.
Have you considered adding the newest social media upstarts Tumblr and Pinterest to your marketing mix? If not, here’s the case for adding these visually rich social media venues to your social media strategy.
Social networks go in and out of style.Pinterest is all the rage this year. While Facebook stock is at an all-time low.And there's a new "must-use" tool that pops up every other week.Fortunately, none of that really matters.
Teams can't function well when co-workers don't trust one another. Building and maintaining trust in the traditional, physical workplace is difficult enough, but the process is even tougher in a virtual environment, where people often have to work with people they haven't met in person.
Some biologists believe that we are hardwired to distrust everyone except our own family members. Studies have shown, however, that trust can indeed be actively accelerated and maintained on virtual teams even when they have to be assembled on the fly with employees scattered across the globe. According to our research, the following best practices will help:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.