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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy

One of the most important exercises I do is a “Fishbowl” where participants go through the process of generating ideas for an editorial calendar.


The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch atLightBox Collaborative.    It was fun to see NGOs in Tunisia begin to embrace, adapt, and apply the concept.    The template itself is geared for the USA, but since Holly has so generously shared it for free in Google document,  I suspect it could be easily localized for NGOs in many other places of the world and easily converted to other languages.

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Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | We're in Business | Scoop.it
Pixar storyboard artist Emma Coats tweeted these rules that she learned from her more senior colleagues. We thought they were so good, we chose to share them the best way we know how - through design.
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35 Scientific Concepts That Will Help You Understand The World, by Aimee Groth

35 Scientific Concepts That Will Help You Understand The World, by Aimee Groth | We're in Business | Scoop.it
In order to sharpen our reasoning skills, we must have a good grasp of our own cognitive biases, as well as the basic laws of the universe. But in a dynamic world, new laws are constantly emerging.
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How To Create A Perfect Tweet [INFOGRAPHIC] - AllTwitter

How To Create A Perfect Tweet [INFOGRAPHIC] - AllTwitter | We're in Business | Scoop.it
How To Create A Perfect Tweet [INFOGRAPHIC]

Via Susan Bainbridge
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Techstore's curator insight, August 1, 2013 9:37 AM

How to create the perfect tweet

 

#twitter http://goo.gl/vFIenF

 

BSN's curator insight, August 1, 2013 4:44 PM

Infographic on how to create the perfect tweet

 

#business #marketing http://goo.gl/tCP5xW

 

Kate Williams's curator insight, August 13, 2013 5:28 PM

Create your perfect tweet!

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How to Take Charge of Your Fundraising Events so they Don't Take Charge of You: Is Your's Worth the Effort? - Clairification

How to Take Charge of Your Fundraising Events so they Don't Take Charge of You: Is Your's Worth the Effort? - Clairification | We're in Business | Scoop.it

Before you hold your next fundraising event, ask yourself one simple question: WHY?

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Storination : Storination

Storination : Storination | We're in Business | Scoop.it

Why join storination?

To create in less than a minute a beautiful Storyboard with awesome content curated by you and others.
Storination lets you create online communities called a Nation, where people share social stories on the same topic. After opening your Nation, you organize your Storyboard, a virtual space where anybody can contribute by adding his own Storify story.


How to start a Nation ?

Connect with your twitter account and open your first Nation. A Nation is an online community on any kind of topic. It's a space where you and other people add into a storyboard social stories. Customize your Nation like a blog by uploading a logo, and a large cover. Now, you can publish a Storify story by collecting photos, video, tweets... or If you prefer, just import social stories directly from Storify to your Nation.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 2013 3:09 PM

Storination is a new storytelling tool with tons of potential. Just starting to explore but it looks exciting for collaborative storytelling and community building around stories, themes or ideas. Hat tip to Giuseppe Mauriello for pointing it out.

Celebritize You's curator insight, July 1, 2013 5:52 PM

Create an amazing storyboard in just a few minutes. 

Jeff Domansky's curator insight, July 1, 2013 7:11 PM

I'm looking forward to exploring this tool which fits together nicely with Storify.

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The Nation’s 10 Best Startup Accelerators for Entrepreneurs

The Nation’s 10 Best Startup Accelerators for Entrepreneurs | We're in Business | Scoop.it
Here's a look at 10 of the nation’s best startup… (RT @ilucatero: The Nation’s 10 Best Startup Accelerators for Entrepreneurs http://t.co/DFEaFBhERO via @zite @JoseEnriqueAlba)...
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Nonprofit Startups Face Similar Issues To For Profits: How To Get Started - Forbes

Nonprofit Startups Face Similar Issues To For Profits: How To Get Started - Forbes | We're in Business | Scoop.it
Nonprofit Startups Face Similar Issues To For Profits: How To Get Started Forbes Lizzie Bildner, founder and President of Sharitive, took some time to talk with us about what it's like to work as a full-time founder, how she made the decision to...
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Warning: If Your Nonprofit’s Not on Pinterest You’re Outdated - Clairification

Warning: If Your Nonprofit’s Not on Pinterest You’re Outdated - Clairification | We're in Business | Scoop.it

Wouldn’t you know I’d leave the trenches just when things got Pinteresting? I missed out, but I’m here to tell you… YOU don’t have to!

 

If we know anything about human beings, we know these two things: (1) they love a story, and (2) a picture is worth 1,000 words.  A new guide to visual storytelling practices reveals that when information is presented orally, people tested 72 hours later remember only about 10%. That jumps to 65% when pictures are added! Pinterest is a dream come true for nonprofits wanting to engage constituents with their mission.

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How One Nonprofit Got Warren Buffet to Invest through Crowd Fundraising - Clairification

How One Nonprofit Got Warren Buffet to Invest through Crowd Fundraising - Clairification | We're in Business | Scoop.it

Crowd fundraising offers a huge new opportunity for nonprofits to acquire new donors and expand their base of support. Thus far it’s mostly been used for peer-to-peer campaigns, but one nonprofit recently employed it in a very clever new way.

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How Social Media Complements Nonprofit Donor Moves Management

How Social Media Complements Nonprofit Donor Moves Management | We're in Business | Scoop.it
Social Media for Nonprofit: You're no longer the only interpreter of your organization. Your social media success is linked to your organization’s success.
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Scale Readiness: A Checklist (SSIR)

Scale Readiness: A Checklist (SSIR) | We're in Business | Scoop.it
Five questions nonprofits should ask themselves as they prepare to scale.
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64 Google+ Content Strategies | Copyblogger

64 Google+ Content Strategies | Copyblogger | We're in Business | Scoop.it

Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

 

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....


Via Jeff Domansky
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Jeff Domansky's comment, May 11, 2013 8:06 PM
You're welcome Ken. It was an eye opener and great G+ tips. Glad it was helpful.
Two Pens's curator insight, May 12, 2013 11:08 AM

Infographic is a mess but the article info on G+ is excellent with lots of helpful tips. My fave: use recorded Hangouts to interview people in your field. They will be stored on YouTube and can function as informative posts.

Steve Schildwachter's curator insight, May 13, 2013 10:12 AM

I'm going to pay attention to this one, if only because Google seems to be corralling even my Blogger site into Google+.  This is also why iGoogle is going away, I'm sure of it.

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Personal is the New Plastics: 4 Ways Nonprofits Can Build Donor Relationships. - Clairification

This month’s SMIT (Single Most Important Thing I have to tell you):

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Easy-to-Implement Legacy Giving Strategies for Small Nonprofits – Do’s and Don’ts - Clairification

Easy-to-Implement Legacy Giving Strategies for Small Nonprofits – Do’s and Don’ts - Clairification | We're in Business | Scoop.it

You’re stretched thin. Competition for philanthropic dollars has intensified. You know that long-term survival depends on strengthening revenue streams. What are you doing about it?

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7 things really persuasive people do

7 things really persuasive people do | We're in Business | Scoop.it
Sometimes you absolutely have to make your point. Here are 7 tips on how to do it effectively with style and grace.
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Seth's Blog: Next for the hip

Seth's Blog: Next for the hip | We're in Business | Scoop.it
The easiest quick opportunity remains the same: Yuppie Information. What information can you offer the connected and the curious that they don't already have? This group is not only the most eager group of early adopters around, but they are...
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Talking It Out: The New Conversation-centered Leadership, by Alan S. Berson and Richard G. Stieglitz

Talking It Out: The New Conversation-centered Leadership, by Alan S. Berson and Richard G. Stieglitz | We're in Business | Scoop.it

"As you move into upper leadership levels, your technical skills -- what you know -- become less important. What counts is whom you know and, perhaps more important, who knows and trusts you."

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5 reasons why volunteers make great entrepreneurs - vinspired blog

5 reasons why volunteers make great entrepreneurs - vinspired blog | We're in Business | Scoop.it
Does it take more than just capital to build a successful start-up?
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The Nation’s 10 Best Startup Accelerators for Entrepreneurs

The Nation’s 10 Best Startup Accelerators for Entrepreneurs | We're in Business | Scoop.it
Here's a look at 10 of the nation’s best startup…
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Less is not Enough:Why Your Nonprofit Needs to Spend More on Fundraising

Less is not Enough:Why Your Nonprofit Needs to Spend More on Fundraising | We're in Business | Scoop.it
Philanthropy, Not Fundraising “Incremental Change is Not an Option.”  What if this was your charity’s mantra?
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How to Use Crowd-Funding Sites to Raise Money for Your Non-Profit

What crowd-funding websites are, and how you can use them to raise more money for your non-profit organization.
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How You Should Be Using LinkedIn -- But Probably Aren't

How You Should Be Using LinkedIn -- But Probably Aren't | We're in Business | Scoop.it
LinkedIn is more than just a site for networking and job hunting. It's a valuable resource for employees, employers and businesses. Here's how to...
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WARNING: Your Donor is Getting Bored - Clairification

WARNING: Your Donor is Getting Bored - Clairification | We're in Business | Scoop.it
Chana Andler's insight:

I randomly checked out some nonprofit mission statements yesterday. I was going to check a few more, but… YAWN… I fell asleep.

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A Better Way to Think About Your Business Model

A Better Way to Think About Your Business Model | We're in Business | Scoop.it
How Nespresso used a simple business model canvas to change face of the coffee industry.
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Four Things Most Brands Wish They Did Before Starting a Blog

Four Things Most Brands Wish They Did Before Starting a Blog | We're in Business | Scoop.it

Here are four things you should do before starting a blog. These tips and tricks can be applied to someone who has been blogging for years or even days.... The entire concept of blogging may not be rocket science, but there is still a large component that drives a formula for success. If you’re starting a blog and you want your content to spread, you have to do a few things to ensure that the content is worth sharing. You need to focus on creating valuable content and not making the typical content marketing mistakes. Over the last 5 years I’ve learned how to successfully create content for both my personal blog and clients. Furthermore, I’ve learned what not to do and the importance of kick-starting your blogging efforts the right way. If you’re new to blogging or planning to get into it, here are a few things you should do:...


Via Jeff Domansky
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Jeff Domansky's comment, May 5, 2013 6:24 PM
Glad the tips were helpful Francoise and Elsie.
Jeff Domansky's curator insight, May 5, 2013 6:27 PM

New bloggers take note. Experienced bloggers double check ;-)

Evgeniy Beloshytskiy's curator insight, May 6, 2013 7:18 AM

4 секрета успешного ведения блогов для малого бизнеса