It’s never too early to think about your New Year’s resolutions, right? What will you do differently? What can you change that will dramatically impact and increase your fundraising revenue?
Let’s start with the reality – HOW you can raise more money. If I asked most people how they were going to raise more money in 2013 many people would say “By getting more donors!” It is actually fundamentally untrue that just getting more donors gets you more money. Why? Because most of the time you got a new donor but you lost another donor. Don’t believe me? Just look at the 2012 results from the Fundraising Effectiveness Project: Every $100 gained in 2011 was offset by $100 in losses through gift attrition. Sadly, our industry suffers from some very abysmal attrition rates, on average 50% of first time donors won’t give again the next year