We're in Business

How Nespresso used a simple business model canvas to change face of the coffee industry.

Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.

Why you should look beyond bootstrapping and loans from friends and family to set your company up for success and win investors.

Here are three very bad habits common to landing pages (*cough*marketers*cough*), which tend to depress conversion rates.

Make marketing easier and faster by downloading these 11 inbound marketing templates. They'll help you publish tweets, design ebooks, and report on it all after.

Nearly one in five reps have used the social media site to generate new revenue.

The organizational psychologist Adam Grant argues that the key to hyper-efficiency is tirelessly helping others.

It's an age-old debate for marketers: thank-you pages, or thank-you messages? We'll explore three reasons why thank-you pages are the better option.

Yesterday, the team here at Network for Good had a fantastic webinar with technology guru Guy Kawasaki.  He provided his top ten social media tips for nonprofits.  They are well worth sharing.

Learn how nonprofits can use content to demonstrate and communicate constituent impact.

My “Mac’s List” colleague Jessica Williams and I share a singular interest: we enjoy going to receptions, association lunches and other public events...Continue reading at MacsList.org!

This month’s SMIT (Single Most Important Thing I have to tell you):

To get the full benefit of LinkedIn for reaching prospective donors and board members, fundraisers need to be able to count on all of the people in their network, Anthony Pisapia told participants here at the Nonprofit Technology Conference. Sometimes that means turning down invitations to connect—an idea that doesn’t come easily for fundraisers.

Fundraisers report that money is the number one reason they leave their jobs [See Part I of this two-part series here]. While I do believe too many fundraisers are underpaid relative to their skill sets and performance, I’ve a hunch it’s not the real chief culprit for fundraiser dissatisfaction. What is?

How to create a Google+ Event to amplify the reach of your events.

To be a better business leader, you need to avoid these five destructive phrases like the plague.

First you get in the game. This should go without saying, but I still hear too many executive directors saying they don’t want to play. Folks: you gotta play to win. And it’s not the lottery.  Your chances of winning are really good.  It’s a game of skill, not luck

Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they get done.

I’ve often wondered why we’re the only sector that defines ourselves by what we’re NOT. Nonprofit.  Why not what we ARE? Social benefit.  Rather than focusing so much on how to scrimp and save and be as cost-efficient as possible, shouldn’t we be focusing on how to spend and grow and be as big and effective as possible?

Once upon a time I knew what I was doing. I attended The Fundraising School, discovered a host of tried-and-true techniques, mastered the art and science of fundraising transactions and went forth to apply the tools at my disposal. Money was raised.

Fast forward several decades, to sometime about five years ago.  I had a dawning realization. I no longer knew what I was doing. I had somehow entered “wing and a prayer” territory. The culprit?  Revolutionary and disruptive technology that, simply put, has ended “business as usual.”