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Using Google+ To Help With Site Rank - #seopodcast 169

Using Google+ To Help With Site Rank - #seopodcast 169 | We provide marketing solutions to massachusetts businesses | Scoop.it
For this weeks podcast, we go over a few tips on how to re-evaluate SEO strategies to regain lost ranking from algorithm updates.
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Leveraging content to drive awareness, permission and sale

Leveraging content to drive awareness, permission and sale | We provide marketing solutions to massachusetts businesses | Scoop.it

An infographic showing how to use content marketing to grow your business.


Via Guillaume Decugis
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Lori Wilk's curator insight, December 19, 2013 11:53 PM

Content can be used for the purpose of serving to function  as the opener or the door opening to a  conversation or the tool that will help start the business relationship. Once the door has been opened you have a variety of strategies to implement. One of the goals of these strategies  should be to  ultimately lead you or your company  to more interactions and  transactions with the potential or existing customers. Positive business  transactions should help you to build your business results, reputation,  and in turn lead to referrals.

oconnorandkelly's curator insight, December 20, 2013 11:36 AM

#smarterbiz

Kissane Viola Design's curator insight, February 13, 2014 11:54 AM

Once the search engines find you, make sure the content and visual experience you provide was WORTH finding.

Rescooped by Northeast Martketing Strategies from Google+ ( Google Plus ) for Small Business
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FOLLOWERS - Who uses Google Plus?

FOLLOWERS - Who uses Google Plus? | We provide marketing solutions to massachusetts businesses | Scoop.it

So much talk online about the growing popularity ofGoogle Plus, even while all your real-world friends are still on Facebook.  Let’s look at exactly who is using Google Plus.


Via Peg Corwin
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Peg Corwin's curator insight, January 8, 2014 8:20 AM

Who uses GOOGLE PLUS?  This post says its...


- "Disaffected Facebook users.
- Artists and photographers.
- Marketers
- Europeans"
Learn why and decide if you should too (the answer is yes.)

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SEO Tips - YouTube-SEO - SEO

SEO Tips - YouTube-SEO - SEO | We provide marketing solutions to massachusetts businesses | Scoop.it
www.EmpoweredOnline.net Click the link above for more SEO tips. Forget paying thousands to internet marketing companies, simply learn to do it yourself. 97% of online businesses fail.. don't be part of that statistic!
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AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric | We provide marketing solutions to massachusetts businesses | Scoop.it
Yesterday,  we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-to-call.
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5 B2B Marketing Trends To Watch In 2014 - Business 2 Community

5 B2B Marketing Trends To Watch In 2014 - Business 2 Community | We provide marketing solutions to massachusetts businesses | Scoop.it

In B2B marketing, 2013 was the year of content marketing, social media and marketing automation among other things. In 2014, we predict a continuation of these trends—along with some new trends and philosophical shifts that will make an impact.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 29, 2013 11:13 AM
The predictions for 2014 have started! Of course we're going to have plenty of those and they're not always worth the time but this post by Tim Asimos has some interesting insights in particular in the role of keywords vs content when it comes to optimizing SEO and social media. This is not about keyword anymore but about meaning.
oconnorandkelly's curator insight, November 29, 2013 12:04 PM

#smarterbiz

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Future of SEO in a Social Content World

SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach. By Lee Odden.


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Ajish Kumar's curator insight, November 23, 2013 5:45 AM

Good one.  Future belongs to optimization of contents for users.

Mohammed ALAMI's curator insight, January 10, 2014 9:17 AM

Even Content for marketing should be SEOed

Neil Ferree's curator insight, January 10, 2014 10:16 AM

Links & Words Matter (but) Social Shares is the New SEO

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How doctors are using Twitter to enhance face to face networking

How doctors are using Twitter to enhance face to face networking | We provide marketing solutions to massachusetts businesses | Scoop.it

Doctors are increasingly using Twitter and other social media to support networking efforts at conferences and other events. Tom Moberly (@tommoberly) looks at what doctors are gaining from this move between online and face to face interactions

While Facebook and LinkedIn are being used to set up online groups of doctors with shared interests, Twitter has established itself as one of the primary ways in which doctors network online. In doing so, it has changed how doctors interact when they meet face to face, a phenomenon recognised by professional bodies as well as individual doctors.

Ben Riley (@DrBenRiley), curriculum director for the Royal College of General Practitioners, says the rising use of social media has already altered how doctors link up with one another. “It’s clear that social media is having a significant effect on how healthcare professionals communicate and form networks,” he says. “It’s important that we, as doctors, are at the forefront of this global change in communication.”

Riley also points out that doctors need to consider carefully how they use social media. Alongside Clare Gerada, then chair of the Royal College of General Practitioners, Riley was a coauthor of the college’s Social Media Highway Code, published in February 2013. The code was designed to help doctors think about how to balance professional responsibilities with the opportunities to use social media to improve communication and ultimately patient care. “Our rights as doctors come with responsibilities and these apply in the online world as well as in the consulting room,” Riley says.

Stephanie deGiorgio (@StephanieBlease), programme director for the general practitioner vocational training scheme for East Kent, says that, although she has been on Twitter for only a few months, once she signed up she “never looked back. I began by following a few other doctors, and over time built up a nice cohort of people whose views I was interested in hearing about,” she says. “I then began to realise the massive educational potential of this resource.” She now uses Twitter in her role as programme director for the local GP vocational training scheme. “I have started to use it for our training cohort and the feedback has been great,” she says.

Twitter is also a useful way of finding out who will be attending an upcoming event, says Anne Marie Cunningham (@amcunningham), clinical lecturer at Cardiff University’s Institute of Primary Care and Public Health. “I’ve been on Twitter for five years now and it’s now hard to imagine getting together with a group of people at a public event, such as a conference or a lecture, and not using Twitter to get to know more about the people who are there,” she says.

“When at events it’s a great idea to have a tweet-up, the chance for those using the conference hashtag to get together and put a face, body, and voice with the avatar,” she says. “The good news is that when you meet people you know from Twitter face to face there are usually few surprises—we can communicate a lot of our personality in 140 characters.”

Helen Atherton (@H_Atherton), research fellow at the National Institute for Health Research School for Primary Care Research, University of Oxford, says that Twitter can enable more fruitful collaboration than traditional networking. “I actually seem to end up with better connections with those I’ve followed on Twitter before meeting them in real life, rather than those I’ve followed purely because I’ve met them in real life,” she says. “I’m not sure why that would be, possibly because when you follow someone for a while you have more of a measure of who they are and what they do. Certainly my most fruitful collaborations have come that way.”

However, she also points out that strange situations can arise from connections originating in social media. “Just lately when I go to conferences and events I end up talking with Twitter contacts who recognise me from my Twitter picture,” she says. “This is often embarrassing if I don’t recognise them and have to spend a bit of time figuring out who they are. I now make sure I look at people’s Twitter profile pictures as well as their tweets.”

DeGiorgio says meeting Twitter connections at events has been a great experience. “The RCGP conference [Royal College of General Practitioners conference in Harrogate in October] really illustrated to me just how exciting it is to finally meet the people I have been chatting with almost daily,” she says. “It meant that I went to the conference feeling like I knew people already, but I hadn’t actually met any of them—I didn’t actually know what they really looked like.

“Sitting in a plenary session, it felt very strange knowing that somewhere in that room were loads of people whom I knew, but I didn’t know what they looked like. Eventually, two of us found each other, and then over the next few hours, the rest of us finally got to meet each other by tweeting where we were sitting in different rooms and turning around and waving.”

DeGiorgio says that meeting people in real life whom she had previously known only through Twitter was “very weird. You know them, but you don’t,” she says. “You instantly have loads to chat about, despite never having met previously. From meeting all of these lovely folks, I have realised that, if you like people and interact well on social media, you will probably like them in real life too.

“Through Twitter, I am now in touch with people I would never have met without social media,” she adds. “That is one of the reasons I love it—it is a great leveller.”

Competing interests: I have read and understood the BMJ Group policy on declaration of interests and have no relevant interests to declare.


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VIDEO Tutorials - Google Plus For Business and Individuals

VIDEO Tutorials  - Google Plus For Business and Individuals | We provide marketing solutions to massachusetts businesses | Scoop.it
If you are looking for Google Plus for Business then you've found it! This is a complete user guide as you will find on Google+, with videos and blog.

Via Peg Corwin
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Peg Corwin's curator insight, January 8, 2014 11:28 AM

Extensive content and videos to explain GOOGLE+. Great to get you going.


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Tips for Taking Advantage of Google+ For SEO | Markerly - influencer marketing, content creation and amplification

Tips for Taking Advantage of Google+ For SEO | Markerly - influencer marketing, content creation and amplification | We provide marketing solutions to massachusetts businesses | Scoop.it
RT @Markerly: Tips for Taking Advantage of Google+ For SEO http://t.co/iNylRmMdzG via @twitterapi
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