In emerging markets like Thailand, Vietnam and Indonesia, members of Gen Y and Z, coined for people who were born in or after 1980, are spearheading the adoption of social networking and collaborative tools, according to Sandra Ng, group vice president - ICT practice, IDC Asia Pacific.
The populations within these emerging markets are dominated by a young middle class population. This means that they practically grew up accessing technology that is mainly cloud-based and "they can't tell the difference whether its cloud or not, and simply do not care," said Ng.
Meanwhile, on the enterprise IT side, the Bring Your Own Device (BYOD) trend is still in its infancy, with many CIOs still looking at how to smoothly incorporate different and multiple mobile devices into their infrastructures.




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