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Ad Agency Rethinks Coffee Cup Sleeves As Newspapers - DesignTAXI.com

Ad Agency Rethinks Coffee Cup Sleeves As Newspapers - DesignTAXI.com | We are PR - 2.0 & beyond | Scoop.it
Ad Agency Rethinks Coffee Cup Sleeves As Newspapers - DesignTAXI.com...
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Share and Discover the Visual Web with Pinterest and SlideShare | SlideShare Blog

Now Pinterest, the virtual pinboard, works with SlideShare! SlideShare Presentations Now Optimized for Pinterest: ”Pinterest optimization for SlideShare presentations provides a fun new way to share and discover the visual web.” When readers go to pin a SlideShare presentation, the “slides are captured as larger images with attribution for authors. And when people browse Pinterest and discover SlideShare content, they can immediately engage in embedded content.”

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Why Seattle cartoonist The Oatmeal’s brilliant joke may have backfired

Why Seattle cartoonist The Oatmeal’s brilliant joke may have backfired | We are PR - 2.0 & beyond | Scoop.it
Few things go further online than a good joke, a good cause or a good fight. Wield all three and you win. Unless, of course, your opponent is determined to change the rules.
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Study: How Soda Companies’ Social Responsibility Campaigns Are Harming Your Health | Healthland | TIME.com

Study: How Soda Companies’ Social Responsibility Campaigns Are Harming Your Health | Healthland | TIME.com | We are PR - 2.0 & beyond | Scoop.it
In the battle against obesity, public health experts and politicians have recently made sugary soda Public Enemy No. 1.
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Skype brings display ads into the conversation

Skype brings display ads into the conversation | We are PR - 2.0 & beyond | Scoop.it

When the marketers move in, the members move out.....The days of ad-free Skyping are ending. On Wednesday, the company announced that it plans to insert display ads into what used to be ad-free Web conversations.

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Microsoft's Research Scientists Finally Solved Why Scammers Say They're From Nigeria

Microsoft's Research Scientists Finally Solved Why Scammers Say They're From Nigeria | We are PR - 2.0 & beyond | Scoop.it
Because, basically, only stupid people will fall for it.
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Coca-Cola 'Likes' Facebook ads

Coca-Cola 'Likes' Facebook ads | We are PR - 2.0 & beyond | Scoop.it
Coca-Cola 's marketing chief gave praise to Facebook ads Tuesday, saying they probably help drive sales, according to a report.
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Facebook’s mobile strategy comes together with new monetization opportunities - Mobile Marketer - Social networks

Facebook’s mobile strategy comes together with new monetization opportunities - Mobile Marketer - Social networks | We are PR - 2.0 & beyond | Scoop.it
After a month of bad press focusing on Facebook’s struggling mobile strategy and its stock’s poor performance post an initial public offering, there were several developments this week suggesting that while the social media giant may be down, it...
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ShopRunner Helping Retailers Boost Sales, CEO Says

ShopRunner Helping Retailers Boost Sales, CEO Says | We are PR - 2.0 & beyond | Scoop.it
June 20 (Bloomberg) -- Michael Golden, president and chief executive officer of ShopRunner, talks about the company's business strategy and services for retailers.
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Jonah Lehrer’s Situation Gets Worse [Update] - FishbowlNY

Jonah Lehrer’s Situation Gets Worse [Update] - FishbowlNY | We are PR - 2.0 & beyond | Scoop.it

Jonah Lehrer’s Situation Gets Worse [Update]...Jonah Lehrer, formerly of Wired and recently hired by The New Yorker, is in serious trouble. Jim Romenesko pointed out that Lehrer lifted parts of a New Yorker piece from one he wrote for The Wall Street Journal, and the situation has snowballed since then. New York’s Daily Intel noted several other instances of Lehrer plagiarizing himself and now Edward Champion explains that Lehrer recycled material for his book, Imagine. Poynter also found that he lifted quotes from a story written by someone else:

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Are Blog Posts Better Than Press Releases? | Journalistics

Are Blog Posts Better Than Press Releases? | Journalistics | We are PR - 2.0 & beyond | Scoop.it
Why are you still writing press releases? Could a news blog be more effective at generating coverage for your news?

 

Why are we still writing press releases? If press releases are part of your work life, you’ve probably asked this question once or twice in the past year (or more). Really though, press releases require a lot of time and effort to produce and distribute. There are hard costs associated with the process. And I’ll go out on a limb here and challenge the return on investment from press releases – the results tend to be pretty lackluster, even from those fancy multimedia or social news releases. There has to be a better way, and I think that way is a news blog.


What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If I were working for a brand new start-up today – a company that’s never issued a press release – this is the path I would take....


Via Jeff Domansky
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Lights, Camera, YouTube: New Kind Of Studio Is Born : NPR

Lights, Camera, YouTube: New Kind Of Studio Is Born : NPR | We are PR - 2.0 & beyond | Scoop.it
When Lisa Donovan (a.k.a. LisaNova) started making a living off her homemade YouTube videos, she and her fiance knew they'd hit something big. They founded Maker Studios to help other YouTubers hone their content.
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“We Need A Fundamentally Different Way To Create A Brand:” An Agency CEO Sums Up The State of Advertising

“We Need A Fundamentally Different Way To Create A Brand:” An Agency CEO Sums Up The State of Advertising | We are PR - 2.0 & beyond | Scoop.it
WARNING: this is very long and dense. I don’t expect you to memorize it or even internalize it, hell you might not even read all of it. But I wanted to start a conversation with everyone by throwing the whole kitchen sink at you.
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Available Now: Targeted Status Updates

LinkedIn Targeted Status Updates Available to All Company Pages: You can now select a target audience for updates shared on your LinkedIn Company Page. You can specify your target audience by company size, industry, job function, seniority, geography and whether they are employees of your company or not. Targeted Status Updates were launched to select LinkedIn customers and are now available to all Company Pages.

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Announcing Google Plus (G+) and Google+ Local Training for DC Metro Business “What Every Business Needs to Know to Survive” with G+ Expert and Consultant Mark Boudreau - PR.com

Announcing Google Plus (G+) and Google+ Local Training for DC Metro Business “What Every Business Needs to Know to Survive” with G+ Expert and Consultant Mark Boudreau - PR.com | We are PR - 2.0 & beyond | Scoop.it
Announcing Google Plus (G+) and Google+ Local Training for DC Metro Business “What Every Business Needs to Know to Survive” with G+ Expert and Consultant Mark Boudreau - on PR.com...
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How Pinterest Is Becoming the Next Big Thing in Social Media for Business

How Pinterest Is Becoming the Next Big Thing in Social Media for Business | We are PR - 2.0 & beyond | Scoop.it
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.

Via Rami Kantari
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Facebook, Twitter, YouTube marketers: This is why you never, ever start campaigns on Friday

Facebook, Twitter, YouTube marketers: This is why you never, ever start campaigns on Friday | We are PR - 2.0 & beyond | Scoop.it
There are good times to start social media marketing campaigns, and there are absolutely horrible why-on-earth-would-you-choose-that times. How's a savvy online marketer to know which is which?
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Young business travelers are reshaping the travel industry

Young business travelers are reshaping the travel industry | We are PR - 2.0 & beyond | Scoop.it
Young travelers are making up more of the business travel market. Their companies and the airlines, hotels and other travel-related businesses serving them are finding it necessary to adjust policies and communication practices.
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Happy 25th Birthday To The [annoying] GIF, Muse Of The Internet

Happy 25th Birthday To The [annoying] GIF, Muse Of The Internet | We are PR - 2.0 & beyond | Scoop.it
“Choosy programmers choose GIF.” Those are the words of Steve Wilhite, the CompuServe employee who invented the loveable file format in June of 1987.
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TechCrunch | Uncomfortable With Facebook Auto-Sharing? Tap The Deliberate New “Like Action” For Web and Mobile

TechCrunch | Uncomfortable With Facebook Auto-Sharing? Tap The Deliberate New “Like Action” For Web and Mobile | We are PR - 2.0 & beyond | Scoop.it
Every developer wants Facebook referral traffic, but not all apps have actions that fit well with auto-sharing, and others might not want to post to Facebook without their users' express permission.
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How Web Design Has Changed Print

How Web Design Has Changed Print | We are PR - 2.0 & beyond | Scoop.it
Not only do web designers learn from their print peers, but print design has evolved a great deal thanks to web design.
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