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The Rolling Stones launch global gorilla hunt for GRRR! Greatest Hits collection > Open Mic > Music | Purple Revolver

The Rolling Stones launch global gorilla hunt for GRRR! Greatest Hits collection > Open Mic > Music | Purple Revolver | We are PR - 2.0 & beyond | Scoop.it
The [amazing] Rolling Stones PR Machine get cranked up again -➲ The Rolling Stones have launched an innovative, global augmented reality gorilla hunt and an exclusive competition for the band's GRRR! greatest hits collection.

Spanning five continents, 50 cities and 3000+ locations around the world, buildings including landmarks such as Big Ben in London, New York's Empire State Building, Tokyo's Skytree and the Sydney Opera House have been tagged with a variety of King Kong-style virtual 3D gorillas, modelled on the GRRR! album artwork, making this the biggest global augmented reality music campaign to date.

Over the last four weeks, fans all over the world have been invited to download the free uView app in preparation for the announcement of GRRR!

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P&G, Kraft, Starbucks Talk Driving Innovation | Trends | Consumer Goods Technology

Innovation-focused executives from P&G, Kraft, Starbucks and many more met to deepen their understanding of driving true innovation at CGT's seventh annual Growth and Innovation Forum.
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Ad tracking on Facebook raises privacy fears - Silicon Valley / San Jose Business Journal

Ad tracking on Facebook raises privacy fears - Silicon Valley / San Jose Business Journal | We are PR - 2.0 & beyond | Scoop.it
Facebook Inc.'s partnership with Datalogix for tracking ads has some privacy advocates...
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Whatever Happened to Myspace? | Beneath the Brand

In perhaps one of the biggest rebranding challenges ever, a new-and-improved Myspace is expected by some to make a comeback. Yes, you read that correctly — Myspace.

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Repeat your tweets without driving your followers nuts

Repeat your tweets without driving your followers nuts | We are PR - 2.0 & beyond | Scoop.it
How do you strike a balance between making sure you reach all of your followers and making sure you don't annoy all of your followers?
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Dish Vs. Network TV: Who Will Win the Ad-Skipping War?

Dish Vs. Network TV: Who Will Win the Ad-Skipping War? | We are PR - 2.0 & beyond | Scoop.it
CBS head honcho Leslie Moonves and other TV network executives fear Dish's ad-skipping Hopper will kill their advertising revenue.
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Meet the Apple Blogger Who Makes $500,000 a Year

Meet the Apple Blogger Who Makes $500,000 a Year | We are PR - 2.0 & beyond | Scoop.it
John Gruber is in an elite group that gets an early peek at products...
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5 Classic Strategies For Growing Your Brand Equity

Once a brand has been established, one option for growth is to stretch itself into different categories. This usually takes the form of extensions--new, spinoff products that seem like natural outgrowths of what’s come before.
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Campbell Cans Salute Warhol's Iconic Soup Art

Campbell Cans Salute Warhol's Iconic Soup Art | We are PR - 2.0 & beyond | Scoop.it
Campbell Cans Salute Warhol's Iconic Soup Art - 08/30/2012...
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Candidates Raise Money Online To Buy TV, Strange

Candidates Raise Money Online To Buy TV, Strange | We are PR - 2.0 & beyond | Scoop.it

Human EventsCan Social Media Escape the Echo Chamber?

Marty Note
Judge not what people do but how they spend their money. Judging by how campaigns are spending lots and lots of money they don't get social media or the web. Raising funds online to buy more TV ads when we are at saturation levels seems goofystupid. The number and tone of the ads here in North Carolina are bad enough. I can't imagine what it must be like to be in Florida or Ohio.

TV is the new print. I have friends who don't buy cable. They curate their own shows using websites and their wifi. Much more of this carpet bombing of negative ads and I may join them. I guess social, websites and blogs are seen as untested and harder than the usual suspects. That is sad since the blue ocean is clearly NOT on TV but on our computers and phones.

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Why Millenials Love Trader Joe's - Store Brands Decisions

Why Millenials Love Trader Joe's - Store Brands Decisions | We are PR - 2.0 & beyond | Scoop.it
Help improve the profitability of Store Brands retailers and their supplier partners by providing actionable insights on best practices in Store Brand development, marketing and merchandising.
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Got Lobster? Maine to Give Cheap Crustaceans a Marketing Makeover

Got Lobster? Maine to Give Cheap Crustaceans a Marketing Makeover | We are PR - 2.0 & beyond | Scoop.it
With lobster prices so low, Maine is spending big money to market the crustacean to a wider audience of diners...
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Exclusive: Yahoo’s Mayer Eyeing Twitter’s Stanton for Big Media Role

Exclusive: Yahoo’s Mayer Eyeing Twitter’s Stanton for Big Media Role | We are PR - 2.0 & beyond | Scoop.it

Yahoo CEO Marissa Mayer has been trying to recruit Katie Jacobs Stanton, Twitter’s head of international markets, to take a major job on the media side of the Silicon Valley Internet giant, according to multiple sources close to the situation. - Can the new CEO entice her old employee (and former Yahoo Finance kingpin) to come join her in remaking the troubled Silicon Valley Internet giant?

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PR: AMC Offers DISH Subscribers Live Stream For The Walking Dead

PR: AMC Offers DISH Subscribers Live Stream For The Walking Dead | We are PR - 2.0 & beyond | Scoop.it
PR: AMC Offers DISH Subscribers Live Stream For The Walking Dead. September 28, 2012 by Alex Bean. AMC OFFERS DISH SUBSCRIBERS LIVE STREAM. OF THE SEASON THREE PREMIERE EPISODE OF. “THE WALKING DEAD” ...
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How Charlie Sheen Can Ruin Your Brand

How Charlie Sheen Can Ruin Your Brand | We are PR - 2.0 & beyond | Scoop.it
"I am on a drug. It's called Charlie Sheen. It's not available. If you try it once, you will die.
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Too Many Ad Execs Forget This Basic Tenet Of Their Trade

Too Many Ad Execs Forget This Basic Tenet Of Their Trade | We are PR - 2.0 & beyond | Scoop.it
Too obsessed with YouTube views and Facebook likes.
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How a former McDonald's exec is reinventing fast food

How a former McDonald's exec is reinventing fast food | We are PR - 2.0 & beyond | Scoop.it
Lyfe founder Mike Roberts on moving on from McDonald's to build his own healthy fast-food business...
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Why Can't We Sell Charity Like We Sell Perfume?

Why Can't We Sell Charity Like We Sell Perfume? | We are PR - 2.0 & beyond | Scoop.it
What if we let philanthropies operate like businesses? Let them pay for talent, advertise aggressively to build market share—even build a stock market for charity. Maybe then capitalism could finally save the world, writes Dan Pallotta.
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Grey Goose's Social Savvy - Why the agency used Instagram, Pinterest for Grey Goose

Grey Goose's Social Savvy - Why the agency used Instagram, Pinterest for Grey Goose | We are PR - 2.0 & beyond | Scoop.it
Why the agency used Instagram, Pinterest for Grey Goose...
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MTV invites Twitter buzz with mystery-concert campaign

MTV invites Twitter buzz with mystery-concert campaign | We are PR - 2.0 & beyond | Scoop.it
MTV has rolled out the MTV Music Experiment aimed at offering fans incentives to tweet about concerts and build online buzz...
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How 'Millennials' Are Changing Food as We Know It - Forbes

How 'Millennials' Are Changing Food as We Know It - Forbes | We are PR - 2.0 & beyond | Scoop.it
Move over Boomers, the Millennials are taking over.  And that shift will potentially change the food system as we know it. That's the word in a report released this summer by Jeffries Alix Partners.
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Meet the Man Behind Nike's Neon-Shoe Ambush - Creative Profiles - Creativity Online

Meet the Man Behind Nike's Neon-Shoe Ambush - Creative Profiles - Creativity Online | We are PR - 2.0 & beyond | Scoop.it

How Nike smuggled the brand into the London Olympics. With a #culturematic of this order who needs to be an official sponsor.

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For sheer cuteness, this Mullen ad is in the stratosphere

For sheer cuteness, this Mullen ad is in the stratosphere | We are PR - 2.0 & beyond | Scoop.it
A girl finds the keys to the rocketship in Mullen's latest for the Nexus 7 tablet...
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GraphEffect aims to be Facebook for marketers

GraphEffect aims to be Facebook for marketers | We are PR - 2.0 & beyond | Scoop.it
Take an inside look....
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11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
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