Mourners at a Pennsylvania fast-food fan’s funeral wanted him to have it his way, so they arranged for his hearse — and the rest of the procession — to make one last drive-thru visit before reaching the cemetery.
A Whopper of a Funeral Gives Burger King PR -
David Kime Jr. “lived by his own rules,” daughter Linda Phiel said. "He considered the lettuce on a burger his version of healthy eating," she said. To give him a whopper of a send-off Saturday, the funeral procession stopped at a Burger King where each mourner got a sandwich for the road.
Granted, as noted in other stories, Kime was a borderline diabetic and had a pacemaker but the guy was 88. George Burns smoked stogies until his 90s, so I think Kime earned his right to shovel grilled all-beef patties down his gullet. And it was that way until the very end. In fact, Kime's Whopper Jr. for the road was placed on his American-flag adorned coffin during the ceremony. Phiel said the display wasn't a joke, rather a happy way of honoring her father and the things that brought him joy.
See there, we are thinking the same thing. Two things would survive burial — a Twinkie and a fast-food burger, which leads us to the dilemma. Should BK embrace the life of a hero that walked through its doors every day to gorge on a Whopper Jr. or just sit there and take the jokes of "Well, it was the burgers that killed him"? Either way, Burger King is getting some divine PR out of this. And why? It's the human-interest angle.
Most of the time, we know the mantra, "If it bleeds, it leads." While that may be true in the news, it's the touching human-interest stories that people remember, discuss, and embrace. I'm not the biggest fan of BK but I understand having a favorite dish to the point where if I was missing, I wouldn't be found on a milk carton...rather, a pizza box.