So with that being said, how do brands like High Times magazine exist? They aren't a pharmaceutical industry trade mag. Their audience is composed of true weed enthusiasts. Isn't that illegal? Well, Dr. Dre sold millions of records of an album called “The Chronic” and rappers smoke weed on “World Star Hip-Hop” all the time. Wouldn't that be considered promoting an illegal substance? These brands alone have encouraged millions of law-abiding citizens to take a toke of the good smoke. So is weed legal? No. Pharma-weed is legal!
Moreover, it has a guerilla marketing system in place that is driving sales through the roof because it is so entrenched in our culture. Movies promote weed. Songs promote weed. California weed stores promote weed. Yet, if you’re an inner-city kid without a growing license or medical card, you can get locked up for possession because you never took a class in pharma-weed branding. Watch out, weed-heads nationwide; the man is coming for Mary Jane. She’s a bad girl that knows how to make a lot of money...by the way!