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Facebook Giving Some Brands a Sneak Peek at Fans' Other Likes

Facebook Giving Some Brands a Sneak Peek at Fans' Other Likes | We are PR - 2.0 & beyond | Scoop.it

Company testing new data offering—but only for 'priority' marketers...Most brands only have a basic understanding of who their Facebook fans are. They can see gender, age and location breakdowns through Facebook’s Insights tool, but they’re hard-pressed to find out much else, particularly their other interests. Coca-Cola knows its fans like the soda brand, but what about the TV show it sponsors, American Idol?
A number of social marketing firms like Wildfire, SocialCode and Relevvant have created workarounds—typically asking users to give a brand permission to access their interest graph when they sign up for the brand’s Facebook app—but marketers are limited to that subset of their fans. Well, most marketers are limited.

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Lessons from HMV, don’t leave social media management to junior staff

Lessons from HMV, don’t leave social media management to junior staff | We are PR - 2.0 & beyond | Scoop.it

Oh how we all laughed yesterday, with sympathy for HMV colleagues of course, as the world was treated to live tweeting from the sacking of 190 of the music chain’s employees.

Mark Boudreau's insight:

The news spread like wildfire as it appeared HMV’s account had been hijacked and was being used to show how angry, upset and disappointed staff were at the way they were being treated.

Revolutionary cries, which would resonate with others who’d faced similar situations, were published on the micro-blogging site:

“Under usual circumstances, we’d never dare do such a thing as this.

“However, when the company you dearly love is being ruined and those hard working individuals, who wanted to make hmv great again, have mostly been fired, there seemed no other choice.”

However while the tweets themselves were unauthorised, the use of the account was readily available to employees in the communications team.

The employee behind the tweets, revealed by The Mirror this morning, was HMV’s Online Marketing and Social Media Planner, Poppy Rose Cleere, 21. It’s of course not a surprise that the person behind planning a company’s social media presence would have access to the official twitter account, but what really stood out was one tweet in particular.

“Just overheard our Marketing Director (he’s staying, folks!) ask “How do I shut down Twitter?”

Sorry, did I read that right?

HMV’s Marketing Director asking how to shut down Twitter?

There aren’t enough face palm memes in the world.

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You Can't Hate Twitter if You Don't Get Twitter

You Can't Hate Twitter if You Don't Get Twitter | We are PR - 2.0 & beyond | Scoop.it
In one of the most talked-about columns on social media today, The Week columnist Matt Lewis tries to explain how he got trapped in the "prison" of Twitter's apparent decline — even though he's really just trapped himself, by way of a really bad...
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Is Twitter becoming less useful?: 

 

Former Twitter evangelist Matt Lewis writes that the platform has stopped being a useful community and has become a noisy, crowded place dominated by crude and mean-spirited people. But Rebecca Greenfield writes that a look at Lewis' Twitter feed suggests he's making basic mistakes, such as following spambots and failing to unfollow dull Twitter users.

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Funeral at Burger King drive-thru: Man loved fast-food joint so much, family ate it at his burial

Funeral at Burger King drive-thru: Man loved fast-food joint so much, family ate it at his burial | We are PR - 2.0 & beyond | Scoop.it
Mourners at a Pennsylvania fast-food fan’s funeral wanted him to have it his way, so they arranged for his hearse — and the rest of the procession — to make one last drive-thru visit before reaching the cemetery.
Mark Boudreau's insight:

A Whopper of a Funeral Gives Burger King PR - 

David Kime Jr. “lived by his own rules,” daughter Linda Phiel said. "He considered the lettuce on a burger his version of healthy eating," she said. To give him a whopper of a send-off Saturday, the funeral procession stopped at a Burger King where each mourner got a sandwich for the road.

Granted, as noted in other stories, Kime was a borderline diabetic and had a pacemaker but the guy was 88. George Burns smoked stogies until his 90s, so I think Kime earned his right to shovel grilled all-beef patties down his gullet. And it was that way until the very end. In fact, Kime's Whopper Jr. for the road was placed on his American-flag adorned coffin during the ceremony. Phiel said the display wasn't a joke, rather a happy way of honoring her father and the things that brought him joy.

See there, we are thinking the same thing. Two things would survive burial — a Twinkie and a fast-food burger, which leads us to the dilemma. Should BK embrace the life of a hero that walked through its doors every day to gorge on a Whopper Jr. or just sit there and take the jokes of "Well, it was the burgers that killed him"? Either way, Burger King is getting some divine PR out of this. And why? It's the human-interest angle. 

Most of the time, we know the mantra, "If it bleeds, it leads." While that may be true in the news, it's the touching human-interest stories that people remember, discuss, and embrace. I'm not the biggest fan of BK but I understand having a favorite dish to the point where if I was missing, I wouldn't be found on a milk carton...rather, a pizza box.

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Social to Play Second String on Game Day

Social to Play Second String on Game Day | We are PR - 2.0 & beyond | Scoop.it
Marketers debate value of Twitter, Facebook in Super Bowl mix
Mark Boudreau's insight:

Brands differ on social component of Super Bowl ads
Brands are pondering the value of social media outlets such as Twitter and Facebook as a supplement to their Super Bowl ads. Whereas automakers typically measure every step along the way to a sale, companies such as Century 21 are using the social chatter more for "lead-generation or long-tail than social," writes Christopher Heine. In contrast, consumer packaged goods advertisers Doritos, Wonderful Pistachios and Oreo will be gathering Big Data from the big game, and Pepsi will want brand equity metrics from the social media buzz.

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Rebranding Lance Armstrong: Marketing Pros' 6-Step Recovery Plan

Rebranding Lance Armstrong: Marketing Pros' 6-Step Recovery Plan | We are PR - 2.0 & beyond | Scoop.it
Through PR, all things are possible. Maybe.
Mark Boudreau's insight:

Through PR, all things are possible. Maybe............

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What Will Be PR’s Biggest News in 2013? | Flack Me

What Will Be PR’s Biggest News in 2013? | Flack Me | We are PR - 2.0 & beyond | Scoop.it
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What Will Be PR’s Biggest News in 2013?

According to a recent article on PRDaily.com, there are six items which will probably be “big” in 2013, Therefore, to paraphrase the prdaily.com article, following are likely to be the big PR and social media news in 2013

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What Will the Lacoste Polo of the Future Look Like? | Creativity Pick of the Day - Advertising Age

What Will the Lacoste Polo of the Future Look Like? | Creativity Pick of the Day - Advertising Age | We are PR - 2.0 & beyond | Scoop.it
lacoste celebrates its 80th birthday with a look towards the polo of the future, in this video by agency mnstr.
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What Will the Lacoste Polo of the Future Look Like?Brand Celebrates 80th Birthday With an Imaginative, Forward-Looking Video
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QR Codes Are Dead! Long Live QR Codes! A Conversation With Scan's Founder, Garrett Gee - Forbes

QR Codes Are Dead! Long Live QR Codes! A Conversation With Scan's Founder, Garrett Gee - Forbes | We are PR - 2.0 & beyond | Scoop.it

One of the most popular Tumblr blogs of 2012 is Pictures of People Scanning QR Codes. If you click through to the site you will see that it is empty. The joke here? No one scans QR codes (short for Quick Response code). It is obvious that QR codes have a bad rep and haven’t gained much traction on the consumer end of the equation.

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App Maker Uber Hits Regulatory Snarl

App Maker Uber Hits Regulatory Snarl | We are PR - 2.0 & beyond | Scoop.it
Uber, which is being sued by San Francisco cabdrivers and Chicago car services over its hire-a-car smartphone app, says the laws holding it back are anticompetitive. And it has plenty of fans.

 

Uber also faces new lawsuits filed by San Francisco cabdrivers and Chicago car service companies, and a $20,000 fine from the California Public Utilities Commission.

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The rise of Mexico - America needs to look again at its increasingly important neighbour

The rise of Mexico - America needs to look again at its increasingly important neighbour | We are PR - 2.0 & beyond | Scoop.it
NEXT week the leaders of North America’s two most populous countries are due to meet for a neighbourly chat in Washington, DC. The re-elected Barack Obama and...
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Payed the Cost, to be the Boss

Payed the Cost, to be the Boss | We are PR - 2.0 & beyond | Scoop.it
Payed the cost, To be the Boss - Presidential elections have never been cheap, but today's elections are outrageously expensive. In today's dollars, President Lincoln spent 2.8 million dollars to get elected in 1860.
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'By the Way' Branding and the Rise of 'Medical' Marijuana | Beneath the Brand

'By the Way' Branding and the Rise of 'Medical' Marijuana | Beneath the Brand | We are PR - 2.0 & beyond | Scoop.it

So with that being said, how do brands like High Times magazine exist? They aren't a pharmaceutical industry trade mag. Their audience is composed of true weed enthusiasts. Isn't that illegal? Well, Dr. Dre sold millions of records of an album called “The Chronic” and rappers smoke weed on “World Star Hip-Hop” all the time. Wouldn't that be considered promoting an illegal substance? These brands alone have encouraged millions of law-abiding citizens to take a toke of the good smoke. So is weed legal? No. Pharma-weed is legal!

Moreover, it has a guerilla marketing system in place that is driving sales through the roof because it is so entrenched in our culture. Movies promote weed. Songs promote weed. California weed stores promote weed. Yet, if you’re an inner-city kid without a growing license or medical card, you can get locked up for possession because you never took a class in pharma-weed branding. Watch out, weed-heads nationwide; the man is coming for Mary Jane. She’s a bad girl that knows how to make a lot of money...by the way!

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Inside The Candidates' Code: What The Campaign Websites Say About Obama And Romney

Inside The Candidates' Code: What The Campaign Websites Say About Obama And Romney | We are PR - 2.0 & beyond | Scoop.it

Both presidential candidates say they can slice the budget and make better use of national resources. So who is smarter and more efficient on the web?

 

A political campaign website has a singular purpose: vacuum up personal information and donations. How they do it is a matter of priorities.

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A case study in world-class public relations: the mommy blogger and the casino

A case study in world-class public relations: the mommy blogger and the casino | We are PR - 2.0 & beyond | Scoop.it
Vanessa Williams describes the extraordinary public relations by the Flamingo Casino in Las vegas rectifying a situation between a mommy blogger and one of their employees
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What goes to Vegas doesn’t stay in Vegas?
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Life in Five Seconds: Minimalist Pictogram Summaries of Pop Culture and Historical Events

Life in Five Seconds: Minimalist Pictogram Summaries of Pop Culture and Historical Events | We are PR - 2.0 & beyond | Scoop.it
From The Matrix to Marie Antoinette's execution, irreverent visual synopses of pop culture staples.

While reductionism in science might b
Mark Boudreau's insight:
Life in Five Seconds

From Marie Antoinette to E.T., the creative minds at Milan-based agency H-57 have produced a book of pictogram flowcharts that simplify the lives of historical figures and cult movie plots. The brief infographics in "Life in Five Seconds" are humorously irreverent and reductionist in their approach to the complexities of life.

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5 Surprising Marketing Trends for 2013 - Forbes

5 Surprising Marketing Trends for 2013 - Forbes | We are PR - 2.0 & beyond | Scoop.it
It feels like every January we see list after list of business forecasts for the year to come. More often than not these lists feel a bit repetitive and not all that inspiring.
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Subway Explains Why This 'Footlong' Sandwich Was Only 11 Inches

Subway Explains Why This 'Footlong' Sandwich Was Only 11 Inches | We are PR - 2.0 & beyond | Scoop.it
"We have seen the photo..."
Mark Boudreau's insight:

Subway is Inches Short in Terms of PR

It was just a matter of time before this really happened, but hallowed sandwich franchisor Subway was actually taken to task for coming up inches short for its claim of "footlong subs." Well, one inch, to be exact. As reported by Bill Miltenberg of PR News via Business Insider

 

 

 

 

Subway's answer to crisis communications: Blame the franchisee and his or her crappy staff. You stay classy, Subway. I get it. That bread looks like my grandpa getting out of the pool anyway. Maybe it shrunk even more once toasted? Who knows. You can visit the Subway Facebook page to check the new numbers or new excuses. Unfortunately, Subway believes that comment was enough and they are sticking to the 12" claim. Anyone else demanding a 45-cent refund next time you saunter into your local submarine sammich establishment? This PR may create funnier things to happen. 


The moral of this story? MEMO to Subway: Size really does matter.

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Do You Need Media Training? | The Daily Muse

Do You Need Media Training? | The Daily Muse | We are PR - 2.0 & beyond | Scoop.it
Take a look at our primer on the media training process, so you'll know when to sign up, who to bring, and what to expect.
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How a little media training can help a lot --
Media training, which focuses on how to interact with members of the media, can be useful for business leaders who will need to interact with the press, writes Alex Honeysett. "It only takes one bad interview for media training to become your biggest priority -- so you might as well invest in bringing in the pros now," she writes.

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Instagram Warns Users It Plans to Use Their Images in Ads | Digital - Advertising Age

Instagram Warns Users It Plans to Use Their Images in Ads | Digital - Advertising Age | We are PR - 2.0 & beyond | Scoop.it
instagram's new terms of service allow it to use member photos in advertisements.
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Starting in January, Instagram users might be surprised to find their photos or faces starring in advertisements when they log onto the photo-sharing service or are browsing Facebook.

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What the Dalai Lama taught the Pope about Twitter or We are OFFICIALLY in the Digital Age - Get your HEAD way around it- Any Questions?

What the Dalai Lama taught the Pope about Twitter or We are OFFICIALLY in the Digital Age - Get your HEAD way around it- Any Questions? | We are PR - 2.0 & beyond | Scoop.it
'The choice between following and not following was partly because we noticed the Dalai Lama didn't follow anyone'
Mark Boudreau's insight:

As Pope Benedict XVI prepares to send out his first tweet on Dec. 12, few wait with greater anticipation than Monsignor Paul Tighe. As Secretary of the Pontifical Council for Social Communications, Tighe is the Pope’s social media guy. I spoke with the Irish-born priest about how he’s easing the leader of the Catholic Church—who will tweet under @Pontifex—into the digital world.

 
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Papa John's, Applebee's And Others Pay Huge Price For Anti-Obamacare Politicking - Forbes

Papa John's, Applebee's And Others Pay Huge Price For Anti-Obamacare Politicking - Forbes | We are PR - 2.0 & beyond | Scoop.it

It turns out that being a good corporate citizen is as important to selling pizzas as the thinness of the crust or the quality of the cheese. If you don’t believe it, just ask Papa John CEO, John Schnatter.

 

According to YouGov BrandIndex, a leading marketing survey that measures brand perception in the marketplace (called “Buzz”), Papa John’s had good reason for concern as the pizza chain’s brand identity has plummeted from a high of 32 on election day, to a remarkably low score of 4 among adults who have eaten at causal dining restaurants during the past month.

Ouch.

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Burger joints' obscene branding could backfire, experts say

Burger joints' obscene branding could backfire, experts say | We are PR - 2.0 & beyond | Scoop.it
First they were biscuit barons, then pizza princes. Now, they've extended their restaurant empire to encompass the realm of the double-entendre.

 

For the boldest of business owners, using a profane-sounding name to drum up interest might seem like the ultimate marketing strategy. Lately, the filthy-when-said-quickly Sofa King Juicy Burger has attracted plenty of attention from its moniker. The cloaked obscenity (as in, so f—ing) in the soon-to-open Chattanooga restaurant, which is planning to serve local, grass-fed beef patties, has unsurprisingly offended some and amused others.

A name can do as much damage as a stupid business move, says Jake Hancock, director of strategy at the Naming Group in New York: “To me, a name is really the most concise articulation of who you are as a business,” he says. In the case of Sofa King Juicy, “it sounds like a purely outrageous brand focused on shock value and not anything wholesome or natural.”

The possibility of repelling would-be customers hasn’t stopped plenty of restaurants from betting on a mischievous epithet. FATZ, a chain in the Southeast, for instance, has a loyal following, as do Pink Taco in Los Angeles, Dirty Dick’s Crab House in North Carolina and Panama City Beach, Fla., and the Fat Bastard Burrito chain in Canada. Calls to Fat Ho weren’t answered, so it’s unclear whether the Waco (Tex.) burger joint is still in business (though its sign proved popular enough to steal last year).

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How to Rate Your Online Brand Image

How to Rate Your Online Brand Image | We are PR - 2.0 & beyond | Scoop.it

 

The public is spending more and more time online, meaning your online brand image is more important than ever. A quick and easy way to evaluate how you’re doing is to use a brand assessment tool. It conducts a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of your online presence and makes recommendations for how to improve it.

 

 

 

Sharing personal experiences online has become somewhat of a national pastime. So it shouldn’t surprise anyone that as consumers spend more time online that online channels and dialogue are increasingly impacting companies’ brands.

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Are Your Competitors Gaming Yelp?

Are Your Competitors Gaming Yelp? | We are PR - 2.0 & beyond | Scoop.it

Even a half-star increase in a business’ aggregate Yelp score can mean a dramatic uptick in sales. This potential for increased revenue—coupled with the site’s populist nature and easy-to-navigate design—has made Yelp the go-to place for people who want to know if a business is worth patronizing. And businesses are paying attention.

 

 

Here are four things to look for to determine whether a review of your small business is legit or the work of a competitor.

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The Facebook Employee Stock Dump Is On - Forbes

The Facebook Employee Stock Dump Is On - Forbes | We are PR - 2.0 & beyond | Scoop.it
David Spillane, Facebook's chief accounting officer, sold more than half his Facebook stock last week. What does he know?

 

Spillane did not wait to cash-in his shares for whatever he could fetch for them in the open market. On Wednesday, the very first day that Spillane could sell his shares after they were freed from their lock-up restrictions, he sold big time. Spillane sold 256,000 of his Facebook shares for just over $21, more than 60% of the Facebook shares that he currently owns, and he pocketed $5.38 million. His stock sale was disclosed in a Securities & Exchange Commission filing made public after the markets closed on Friday.

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