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Rescooped by Mark Boudreau from Public Relations & Social Media Insight
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Is it plagiarism for a journalist to use press release copy? | PRSA Tactics

Is it plagiarism for a journalist to use press release copy? | PRSA Tactics | We are PR - 2.0 & beyond | Scoop.it

Steve Penn, a former Kansas City Star staffer who was fired for plagiarism in July of 2011 after using press release copy in more than a dozen of his columns, is now suing McClatchy Newspapers, the Star’s owner, asking for $25,000 plus punitive damages. As Poynter.org reports, Penn’s legal complaint argues that “widespread practice in journalism is to treat such releases as having been voluntarily released by their authors … with the intention that the release will be reprinted or republished … with no or minimal editing.”

 

Penn says that copying from press releases was always allowed at the Star and that he was fired because the paper’s management failed to make clear that a shift in policy had occurred, and then a supervisor decided to make an example of him. By calling his work plagiarism, the paper damaged his professional reputation and caused him to lose job opportunities, Penn says....

 

[Intriguing question... JD]


Via Jeff Domansky
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Rescooped by Mark Boudreau from Public Relations & Social Media Insight
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Are Blog Posts Better Than Press Releases? | Journalistics

Are Blog Posts Better Than Press Releases? | Journalistics | We are PR - 2.0 & beyond | Scoop.it
Why are you still writing press releases? Could a news blog be more effective at generating coverage for your news?

 

Why are we still writing press releases? If press releases are part of your work life, you’ve probably asked this question once or twice in the past year (or more). Really though, press releases require a lot of time and effort to produce and distribute. There are hard costs associated with the process. And I’ll go out on a limb here and challenge the return on investment from press releases – the results tend to be pretty lackluster, even from those fancy multimedia or social news releases. There has to be a better way, and I think that way is a news blog.


What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If I were working for a brand new start-up today – a company that’s never issued a press release – this is the path I would take....


Via Jeff Domansky
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