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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | WCMS | Scoop.it

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello, malek
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Martin (Marty) Smith's curator insight, May 3, 2013 8:29 AM

No matter how GOOD your calls to action are they can always get better :).M

Mary Anne Hahn's curator insight, May 4, 2013 8:32 AM

Your marketing goes nowhere without an effective call to action.

Liz Wilson's curator insight, May 5, 2013 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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You Know You're a Marketer If... (17 Signs You're a Marketer)

MarketingProfs asked its Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were then illustrated and published in this slide show.

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Small Business Marketing from Constant Contact

Small Business Marketing from Constant Contact | WCMS | Scoop.it
Email, Event, and Social Media marketing tools and solutions from Constant Contact make it easy to reach, engage, acquire, and retain customers or members. Get started today — free!
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Rescooped by Terri Wise from digital marketing strategy
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How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]

How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip] | WCMS | Scoop.it
There are a ton of ideas out there on how to come up with content inspiration when you're stuck.

Via malek
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malek's curator insight, April 27, 2013 3:02 PM

 How to get past that awful writers block we all face from time to time?

Rescooped by Terri Wise from Social Media, SEO, Mobile, Digital Marketing
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Sorting through the Social Media Code of Conduct

Sorting through the Social Media Code of Conduct | WCMS | Scoop.it
An unexpected national drama can wreak havoc on social media reputations if you're not aware of the Social Media Code of Conduct

Via Kamal Bennani
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Rescooped by Terri Wise from Integrated Brand Communications
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7 Reasons Your Brand's Website Should Incorporate Responsive Design

7 Reasons Your Brand's Website Should Incorporate Responsive Design | WCMS | Scoop.it

Creating a web strategy to deal with the rise of mobile devices boils down to three primary options: Developing a native app, designing a separate mobile site, or recalibrating your primary website with responsive design.

 

Using insight from industry experts and in-depth research data, this eBook from Bridgeline Digital, "7 Reasons to Consider Responsive Design for Your Company's Next Generation Website," explores the advantages of using responsive design to take your web presence into the mobile era.

 

Responsive design is a fancy term to describe a site layout that works on all devices seamlessly. You create the site once and the layout adapts to and renders properly on different screen sizes. An extremely important consideration given the dramatic increase in usage of mobile devices to access the web.


Via Russ Merz, Ph.D.
Terri Wise's insight:

If you need to incorporate responsive design into your website and need help, give us a call!

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Russ Merz, Ph.D.'s curator insight, April 17, 2013 8:17 AM

Get the white paper for all the details.

Tim Brown's curator insight, April 21, 2013 4:10 PM

Website and web development: complete website development, and responsive web design, graphic design and development, logo design & digital photography.

 

TabDesignGraphics

www.tabdesign.co

tim@tabdesign.co

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Don't Delay! Responsive Web Design now! 10 Great Examples of Adaptive Websites

Don't Delay! Responsive Web Design now! 10 Great Examples of Adaptive Websites | WCMS | Scoop.it
Adaptive design has evolved from being a strong trend to become a reality of the web today. In a world that has been conquered by mobile devices over the past two...
Terri Wise's insight:

Think mobile first!

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24 Exceptional Email Marketing Tips, Techniques and Tactics

24 Exceptional Email Marketing Tips, Techniques and Tactics | WCMS | Scoop.it
What's the best day and time to send emails? How can you craft killer subject lines that maximize open rates? Find these answers and more here from top experts.
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Rescooped by Terri Wise from Digital marketing and user experience
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Introducing the Modern Marketing Manifesto

Introducing the Modern Marketing Manifesto | WCMS | Scoop.it
There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations?

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How to be an amazing digital marketer

How to be an amazing digital marketer | WCMS | Scoop.it
Recently I’ve written about my perspective on the role of a modern CMO and have given tips on how to climb the corporate ladder if you’re a digital marketer. However, not everyone aspires to be a CMO.

Via Stephen Walker
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50 Useful Responsive Web Design Tools For Designers

50 Useful Responsive Web Design Tools For Designers | WCMS | Scoop.it
For the past few days, we have showed you some of the best WordPress and Joomla responsive themes you can download and use on your site. Today, we’re going to give you the tools.
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Rescooped by Terri Wise from Social Media, SEO, Mobile, Digital Marketing
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How to Use Pinterest to Promote Your Products

How to Use Pinterest to Promote Your Products | WCMS | Scoop.it
Pinterest Marketing: Learn how to use your Pinterest business pages to promote your business.

Via Kamal Bennani
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Erick Arbe: WordPress Navigation in Responsive Design ...

This presentation covers the many options of how to format navigation when building a responsive site. Presentation Slides »
This presentation covers the many options of how to format navigation when building a responsive site. Presentation Slides »
Terri Wise's insight:

It's good to have options!

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