" What if companies, farms, and other large water users started thinking about their effluent as a resource, instead of something that needed to be disposed of?"
Discovering new ways to convert waste water into potable water is a step in the right direction. Much of the waste water around the world is disposed of into nearby lakes and streams creating a cycle of pollution because the water is left untreated.
Using organic products to break down waste water a company can not only treat waste water and return it to potable source, but they can also create chemicals such as hydrogen peroxide from the left over waste. Which can then be used to treat future wastewater.
As engineers develope new methods of producing potable water it is up to the population to embrace these new concepts and insist that these new methods are implemented around the world. This of course is the hardest part of developing new methods, getting people to change.