water marketing and advertising
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Strategic Marketing Plan

Contact us at info@kulinmareting.com to purchase a printed version of this marketing plan.
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Nestlé to launch Contrex in UK

Nestlé to launch Contrex in UK | water marketing and advertising | Scoop.it
Nestlé Waters is launching Contrex, one of France's oldest natural mineral waters, across the UK. It is being marketed as a functional water aimed at weight and health-conscious women.
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Water 4 Life: Evian: marketing and communication strategies, brand identity

Water 4 Life: Evian: marketing and communication strategies, brand identity | water marketing and advertising | Scoop.it
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Danielle X's curator insight, March 21, 2013 3:11 AM

Evian as a premuim still water brand has a very unique brand identity and successful marketing communication which makes the brand stand out from all its competitors. As a still water brand, using babies in the compagin is a very unique and unprecedented touch. I really like its personality 'adult with young body and personality', who wouldn't want to give it a try?

Ben Hamer's comment, March 21, 2013 4:52 AM
Evian is the most famous still water brand in France and probably the whole of Europe and this is reflected in their pricing strategy. They adopted youthful campaign called 'Live Young' which used babies which is very different from any of their competitors and certainly grabs peoples attention and therefore I would safely say it boosts their brand awareness.
Mohammed Bin Afif's comment, March 21, 2013 11:17 PM
This article is very good, it shows how a company can sell a product for three times the price of competitors and still be successful. Evian has a strong brand and brand messages and powerful slogans. The article details the many advertising channels that Evian uses. To co-ordinate these many channels an integrated marketing communication strategy will benefit Evian by making all advertising sing from the same song sheet so to say. This way the brand remains strong and focused on how it is differentiated from the competition, which must be working!!
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Strategic Marketing Plan

Contact us at info@kulinmareting.com to purchase a printed version of this marketing plan.
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