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Unlock the 007 in you. Coke Zero PR stunt

Before the release of the new James Bond movie, Skyfall, Coke partnered up with MGM to create this PR stunt which has garnered over 9 Million views. This creative display of content marketing wraps up an unsuspecting consumer into the James Bond world of excitement, intrigue and suspense. After purchasing a Coke Zero from a designated vending machine, the consumer is challenged to reach platform 6 in 70 seconds while avoiding a variety of miscellaneous obstacles in order to win free Skyfall tickets. At first, the cross promotion between Coke and James Bond appears to be unusual given James Bond's drink of choice is a martini ( or a Heineken) though Coke is able to adequately tie the promotional experience together in the end with their slogan "Make it Happen." Overall this publicity stunt touched on all the points that makes a public relation event successful. It created a positive image for their brand and generated a significant amount of positive media coverage all the time sticking to the most important rule of public relations. Coke's success is evident in the comment section of their Youtube video where users both acknowledge how impressive the stunt was and can recall that it is a Coke sponsored event. Further, Coke was able to respond to commenters who did not believe the stunt was genuine by uploading a behind the scenes video gaining 65,000 views.

 

(Maury Rubin, 06206586,Comm335- 002, public relations, content marketing, brand awareness, cross promotion)

 


Via Joachim Scholz, PhD
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50 Best Pixar Easter Eggs

50 Best Pixar Easter Eggs | Wasup | Scoop.it
Pixar's greatest nods and in-jokes
Devin Brooks's insight:

things you would have never imagined...very interesting.

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A Haunted House - Wikipedia, the free encyclopedia

A Haunted House - Wikipedia, the free encyclopedia

A Haunted House is a 2013 American spoof comedy film directed by Michael Tiddes and starring Marlon Wayans. It was released on January 11, 2013. The film is a parody of the " found footage" genre, such as the Paranormal Activity franchise and The Devil Inside .

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Rescooped by Devin Brooks from Year 12 Media Studies
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AS Homework February 17th

AS Homework February 17th | Wasup | Scoop.it

Narrative Analysis.

 

In class today we began to analyse the narrative structure of Captain Phillips. We plotted the narrative arc and also applied Syd Field's three act structure.

 

Using your notes, textbooks and the sheets we used in class, analyse the narrative of your two film examples. Write your answers on the word document I have emailed you, of course ammending anything that is related to Captain Phillips. 


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Things to do when you are bored #1

Things to do when you are bored #1 | Wasup | Scoop.it
date:
“ • watch videos on youtube: fave youtubers here
• start a new tv show: my list here
• Play online flash games fave site here
• try the quiet place project
• new and popular on the web
•...
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“The Big 6″ Media Conglomerates – How Much Do They Really Control? | Introduction to Sociology

“The Big 6″ Media Conglomerates – How Much Do They Really Control? | Introduction to Sociology | Wasup | Scoop.it
Devin Brooks's insight:
The big 6 have so much power...
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New time-lapse film welcomes visitors to Doha with eye-popping imagery - Doha News

New time-lapse film welcomes visitors to Doha with eye-popping imagery - Doha News | Wasup | Scoop.it
"Welcome to Doha", produced by a pair of American filmmakers, aims to highlight not just the beauty of modern Qatar, but also the history and heritage of the nation.
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The Wolf of Wall Street (2013 film) - Wikipedia, the free encyclopedia

The Wolf of Wall Street (2013 film)

The Wolf of Wall Street is a 2013 American black comedy film directed by Martin Scorsese, based on Jordan Belfort's memoir of the same name. It was released on December 25, 2013. The screenplay was written by Terence Winter, and the film stars Leonardo DiCaprio as Belfort, a New York stockbroker who runs a firm that engages in securities fraud and corruption on Wall Street in the 1990s.

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AS Mest 2 Evaluation

AS Mest 2 Evaluation | Wasup | Scoop.it

The draft evaluation is due on Thursday, February 13th.

The final version is due on Thursday, February 27th.

 

The function of the Evaluation is to evaluate the strengths and weaknesses of the two productions in relation to the media concepts and the media context in which candidates were working.

 

Avoid simply describing production processes or finding excuses for why Productions are not as good as they might have been. Use the correct Media terminology throughout. 

 

These are the sorts of questions that they should be looking to answer in their Evaluation:

 

• What kind of institutional context did the Productions fit into?

• What were the target audiences and what effects did the candidate hope to have on them? (Refer to types of pleasure offered: cognitive/ emotional/ sensory/ transgressive)

• What genre(s) was the candidate working in and how would this be apparent to their audience? (Is your text a ‘genre text’ which closely follows the conventions of the genre, or does it play around with these conventions and either mock or subvert them?)

• How do the Productions communicate meaning to their audiences through the various aspects of media language that have been employed? (Pick out some aspects of which you are proud and describe them, using the correct media terminology).

• How did the context of consumption influence the construction of your Productions?

• How were the narratives constructed and what part did they play in the creation of the meaning/experience of the pieces?

• What issues of representation do the Productions raise? (Which groups/ places/ cultures are represented and how are they represented? Positively/ negatively? Realistically/ unrealistically? Stereotypically/ countertypically?

• Thinking about these representations, what kind of values and ideologies did the Productions promote or attack? How were these apparent in the texts?

If you were to extend your production onto a third platform, what platform would you use and why? For example, you might extend the campaign onto emedia as this would allow you to attempt some creative advertising technique which encourage greater audience immersion and participation. 

 

Word Limit: 1500 words

 

The Evaluation is worth 20 marks out of a total of 80 marks, so make sure you complete this to highest standard possible. 

 

MARK SCHEME

Level 4 (16-20 marks)

The evaluation and pre-production materials contain extended evidence and application of research and give a clear description of the target audience(s) and how the candidate intended to target them (AO4). There is effective analysis of the strengths and weaknesses of the productions which demonstrates sound understanding of the media concepts and contexts relevant to the work undertaken with clear reference to the third media platform (AO2). The candidate uses the language of Media Studies with confidence. The work demonstrates a high level of accuracy in spelling and syntax and is expressed in a fluent and cogent manner (AO2). At the top of this level work will demonstrate confident understanding of the Key Concepts through an engaged analysis of the signification process.


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2 Filmss

Devin Brooks's insight:

wolf of wall street : 

Directed byMartin ScorseseProduced byMartin ScorseseLeonardo DiCaprioRiza AzizJoey McFarlandEmma Tillinger KoskoffScreenplay byTerence WinterBased onThe Wolf of Wall Street 
by Jordan BelfortStarringLeonardo DiCaprioCinematographyRodrigo PrietoEditing byThelma SchoonmakerStudioRed Granite PicturesAppian Way ProductionsSikelia ProductionsEmjag ProductionsDistributed byParamount Pictures (North America/Japan)
Universal Pictures (select Europe countries)Release datesDecember 17, 2013(New York City premiere)December 25, 2013(United States)Running time179 minutesCountryUnited StatesLanguageEnglishBudget$100 millionBox office$306,296,000

 

A haunted house:

Directed byMichael TiddesProduced byMarlon Wayans
Michael Tiddes
Rick AlvarezWritten byMarlon Wayans
Rick AlvarezStarringMarlon Wayans
Essence Atkins
Cedric the Entertainer
Nick Swardson
David Koechner
Dave SheridanCinematographySteve GainerEditing bySuzanne HinesStudioIM Global Octane
Wayans Bros. Entertainment
Baby Way ProductionsDistributed byOpen Road Films
Vertigo Films (UK only)Release datesJanuary 11, 2013Running time86 minutesCountryUnited StatesLanguageEnglishBudget$2.5 millionBox office$59,896,033 (worldwide)
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Things to do when you are bored #2 (20 ideas)

Things to do when you are bored #2 (20 ideas) | Wasup | Scoop.it
date:
“ 1.Clean your room and organize your closet
2.Go for a bike ride or to the gym
3.Stare at the back of someone’s head until they turn around
4.Alphabetize the food in your fridge
5.Go help a...
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