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Social Media, Marketing, Media, Technology, Photography & Design - Medios Sociales, Mercadeo, Medios, Tecnología, Fotografía & Diseño
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Successful Content Marketing | Social Media Today

Successful Content Marketing | Social Media Today | Wallet Digital - Social Media, Business & Technology | Scoop.it

Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them.

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10 Creative Ways to Use QR Codes for Marketing - QR Code Press

QR Code Press
10 Creative Ways to Use QR Codes for Marketing
QR Code Press
If you are not aware of what a QR code is then… it is a two dimensional barcode, also referred to as a “Quick Response Code”.

Via Paulo Gervasio
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Imagery in Social Media & How to Leverage Visual Content [infographic]

Imagery in Social Media  & How to Leverage Visual Content [infographic] | Wallet Digital - Social Media, Business & Technology | Scoop.it

While the origins of social media can be traced back to the late 1970s, the medium didn’t really begin to develop until 1993, with the world wide web.

From here, we never looked back. But even as far as 2006 social media was predominately a text-based pursuit. So what’s changed since?

 

The global domination of YouTube, the rise of Pinterest and the success of Instagram has made social media an increasingly visual platform. And with good reason: users are far more likely to engage with brands who post images and video, and, subsequently, both Facebook and Twitter have taken steps to better-incorporate this content into their channels over the past twelve months.

 

This infographic takes a closer look at how the shift to a visual social world has developed, and includes six tips for brands on how to use these tools to bolster their marketing strategy.


Via Lauren Moss
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10 Creative Secrets For Social Media Marketing [Infographic]

10 Creative Secrets For Social Media Marketing [Infographic] | Wallet Digital - Social Media, Business & Technology | Scoop.it

 

“10 Creative Secrets For Social Media Marketing” is an Infographic, so its creators hope you enjoy this one as much as you did with their previous infographic, “21 Rules For Effective Social Media Marketing“

 

View the complete infographic for ideas and tips on how to best leverage social media for marketing and business.


Via Lauren Moss
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Different Social Networks: personal vs. professional use [INFOGRAPHIC]

Different Social Networks: personal vs. professional use [INFOGRAPHIC] | Wallet Digital - Social Media, Business & Technology | Scoop.it

The Mindset Divide – how people use different social networks is extremely interesting. In this infographic, we compare the use of personal and professional networks, and gain knowledge as to what some of the key differences are between how people engage, interact and use social media, whether for personal or business purposes.

A few key takeaways:

 

The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success. People spend time on personal networks, where-as they invest time on professional networks. People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch. Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.

 

View the complete infographic for a better understanding of how personal and professional social networks compare and tips on how to optimize your social profiles to maximize results...


Via Lauren Moss
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Infographic: The 4 Steps to Social Media Marketing - Marketing Technology Blog

Infographic: The 4 Steps to Social Media Marketing - Marketing Technology Blog | Wallet Digital - Social Media, Business & Technology | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.
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Vincent Dickie's curator insight, December 8, 2013 2:52 PM

"Begin with the end in mind" - so often overlooked in social media strategies. This is a great overview for putting a social media / marketing strategy together.

Nicolas Fillat's curator insight, January 3, 5:59 AM

Pour reprendre les bases en ce début d'année

rob halkes's curator insight, January 17, 1:21 AM

Just a nice support stepwise help to get you into social media, also in health care and social media ;-)

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10 Creative Ways to Market on Pinterest

10 Creative Ways to Market on Pinterest | Wallet Digital - Social Media, Business & Technology | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Martin Gysler, Gaurav Pandey
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France Lafleur's curator insight, February 13, 2013 4:07 PM

Le pouvoir attractif des images et Pinterest.

Joakim Baage's curator insight, February 22, 2013 7:29 AM

Make sure images are part of your content marketing mix!

TalkativeMedia's curator insight, March 12, 2013 12:31 PM

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.  

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Wallet Digital - Social Media, Business & Technology | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss
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Eliza Steely's comment, December 13, 2012 9:57 AM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 8:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 3:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC] | Wallet Digital - Social Media, Business & Technology | Scoop.it

Many people just constantly face several challenges and stumbling blocks to create original content for blogs and social media sites.

In an infographic by Uberflip, 73% of marketers are facing the challenge of creating original content while 75% agreed that they just don’t have the time.

The visual explores how curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. Yes, you don’t have to constantly create original content to effectively showcase your knowledge about a topic but carefully handpicking the best content sources and amassing or putting them together in a way that clearly explains all strong points will help you produce an organized content.

 

Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility


Via Lauren Moss
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10 Creative Ways to Use QR Codes for Marketing

10 Creative Ways to Use QR Codes for Marketing | Wallet Digital - Social Media, Business & Technology | Scoop.it
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy.

Via Las Ratnayake
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