Wallet Digital - Social Media, Business & Technology
578 views | +0 today
Follow
Wallet Digital - Social Media, Business & Technology
Social Media, Marketing, Media, Technology, Photography & Design - Medios Sociales, Mercadeo, Medios, Tecnología, Fotografía & Diseño
Curated by Wallet Digital
Your new post is loading...
Your new post is loading...
Scooped by Wallet Digital
Scoop.it!

Successful Content Marketing | Social Media Today

Successful Content Marketing | Social Media Today | Wallet Digital - Social Media, Business & Technology | Scoop.it

Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them.

more...
No comment yet.
Rescooped by Wallet Digital from visualizing social media
Scoop.it!

Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Wallet Digital - Social Media, Business & Technology | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss
more...
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

Rescooped by Wallet Digital from visualizing social media
Scoop.it!

21 Social Media Marketing Tips (Infographic)

21 Social Media Marketing Tips (Infographic) | Wallet Digital - Social Media, Business & Technology | Scoop.it
Today, businesses define social media marketing in many different ways. Some businesses see it as an extension of offline and online advertising.

Others use social media as a way to interact with current customers. But no matter how your business uses social media, there is one thing you should remember: social media is a place to be social.
If your business has a presence on social media, but is not actively communicating with consumers, you could be missing out on reaching potential customers and boosting customer loyalty with those who already follow you on social media. This infographic illustrates 21 social media marketing tips your business should remember in order to get the most out of your social media efforts, and give the most to your fans and followers...


Via Lauren Moss
more...
No comment yet.
Rescooped by Wallet Digital from visualizing social media
Scoop.it!

Different Social Networks: personal vs. professional use [INFOGRAPHIC]

Different Social Networks: personal vs. professional use [INFOGRAPHIC] | Wallet Digital - Social Media, Business & Technology | Scoop.it

The Mindset Divide – how people use different social networks is extremely interesting. In this infographic, we compare the use of personal and professional networks, and gain knowledge as to what some of the key differences are between how people engage, interact and use social media, whether for personal or business purposes.

A few key takeaways:

 

The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success. People spend time on personal networks, where-as they invest time on professional networks. People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch. Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.

 

View the complete infographic for a better understanding of how personal and professional social networks compare and tips on how to optimize your social profiles to maximize results...


Via Lauren Moss
more...
No comment yet.
Rescooped by Wallet Digital from SOCIAL MEDIA, what we think about!
Scoop.it!

Progressives Guide to Social Media 1: Intro

Progressives Guide to Social Media 1: Intro | Wallet Digital - Social Media, Business & Technology | Scoop.it

This is the first in a series of short articles that are intended to help grassroots activists better utilize social media websites. These are the definitive and comprehensive guides for progressives. Every week after the Intro, there will be a new guide published about how to more effectively use Reddit, Digg, StumbleUpon, Twitter, Facebook, Google+, Other Sites, and on Advanced Strategies.

 

Social Media is going to be one of the central battlegrounds in the 2012 election cycle in the US. The corporate right understands this very well, and they have invested mass sums from their war chest to send in legions of mindless astroturfers to try to control content aggregation and spin. It is essential for genuine grassroots supporters of real change and reform to take an active role on this front to fight back. If you believe that all men and women are created equal, that every person deserves to start out on a level playing field in life to succeed or fail on their own merits, if you believe that science, reason, education, and truth are valuable in this world, and that freedom requires ordinary people to stand up and fight, then these guides are for you.

 

Read more: http://bit.ly/JDTWbJ


Via Martin Gysler
more...
No comment yet.
Rescooped by Wallet Digital from SOCIAL MEDIA, what we think about!
Scoop.it!

Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | Wallet Digital - Social Media, Business & Technology | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


Via Martin Gysler
more...
No comment yet.
Rescooped by Wallet Digital from Small Business Marketing
Scoop.it!

10 Creative Ways to Market on Pinterest

10 Creative Ways to Market on Pinterest | Wallet Digital - Social Media, Business & Technology | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Martin Gysler, Gaurav Pandey
more...
France Lafleur's curator insight, February 13, 2013 7:07 PM

Le pouvoir attractif des images et Pinterest.

Joakim Baage's curator insight, February 22, 2013 10:29 AM

Make sure images are part of your content marketing mix!

TalkativeMedia's curator insight, March 12, 2013 3:31 PM

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.  

Rescooped by Wallet Digital from visualizing social media
Scoop.it!

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | Wallet Digital - Social Media, Business & Technology | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


Via Lauren Moss
more...
No comment yet.
Rescooped by Wallet Digital from visualizing social media
Scoop.it!

10 Creative Secrets For Social Media Marketing [Infographic]

10 Creative Secrets For Social Media Marketing [Infographic] | Wallet Digital - Social Media, Business & Technology | Scoop.it

 

“10 Creative Secrets For Social Media Marketing” is an Infographic, so its creators hope you enjoy this one as much as you did with their previous infographic, “21 Rules For Effective Social Media Marketing“

 

View the complete infographic for ideas and tips on how to best leverage social media for marketing and business.


Via Lauren Moss
more...
bhumika's curator insight, September 28, 2014 5:44 AM

Great ideas for marketing using social media.

Rescooped by Wallet Digital from The 21st Century
Scoop.it!

10 Best Success Lessons we learn from Steve Jobs - Videos

10 Best Success Lessons we learn from Steve Jobs - Videos | Wallet Digital - Social Media, Business & Technology | Scoop.it
Infographics on Steve Jobs Life and Success Journey with help of Visual Videos with Entrepreneurs advice, Apple Store, Networking, Interview, inspiring Quotes...

Via Dr. Susan Bainbridge
more...
Mike Cobb's curator insight, May 6, 2014 2:52 PM

we can sure learn a lot from him!

thanks, steve

Rescooped by Wallet Digital from SOCIAL MEDIA, what we think about!
Scoop.it!

Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | Wallet Digital - Social Media, Business & Technology | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


Via Martin Gysler
more...
No comment yet.