While the origins of social media can be traced back to the late 1970s, the medium didn’t really begin to develop until 1993, with the world wide web.
From here, we never looked back. But even as far as 2006 social media was predominately a text-based pursuit. So what’s changed since?
The global domination of YouTube, the rise of Pinterest and the success of Instagram has made social media an increasingly visual platform. And with good reason: users are far more likely to engage with brands who post images and video, and, subsequently, both Facebook and Twitter have taken steps to better-incorporate this content into their channels over the past twelve months.
This infographic takes a closer look at how the shift to a visual social world has developed, and includes six tips for brands on how to use these tools to bolster their marketing strategy.
Via Lauren Moss