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How Google & Technology is Changing Your Brain’s Rote Memory (The Google Effect Study)

How Google & Technology is Changing Your Brain’s Rote Memory (The Google Effect Study) | Wallet Digital - Social Media, Business & Technology | Scoop.it

A recent study has confirmed that the search engine Google is changing your brain and altering the way it works, seriously. But then again, this really shouldn’t come as a surprise since any new technology is going to change the way that our neurons fire and brain works. Anyways, a group of people got money for a study called “The Google Effect” led by Betsy Sparrow at Columbia University. Findings from the study led by Betsy were published in the popular journal, “Science.”

 

How is Google changing your brain? What did The Google Effect study find?

 

Contrary to popular myth that using the internet is making people dumber, that wasn’t what the researchers found. What they found was the fact that using the Google search engine causes the brain to reorganize its memories for information. Instead of relying on what is called “Rote memory,” people are using new technology such as their computers and Google to get the job done. In other words, instead of people using their brains directly to pull up information are basically saying, “I can just quick go Google it instead of try to test my memory.”

 

Read more: http://ow.ly/beRij


Via Martin Gysler
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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | Wallet Digital - Social Media, Business & Technology | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


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Progressives Guide to Social Media 1: Intro

Progressives Guide to Social Media 1: Intro | Wallet Digital - Social Media, Business & Technology | Scoop.it

This is the first in a series of short articles that are intended to help grassroots activists better utilize social media websites. These are the definitive and comprehensive guides for progressives. Every week after the Intro, there will be a new guide published about how to more effectively use Reddit, Digg, StumbleUpon, Twitter, Facebook, Google+, Other Sites, and on Advanced Strategies.

 

Social Media is going to be one of the central battlegrounds in the 2012 election cycle in the US. The corporate right understands this very well, and they have invested mass sums from their war chest to send in legions of mindless astroturfers to try to control content aggregation and spin. It is essential for genuine grassroots supporters of real change and reform to take an active role on this front to fight back. If you believe that all men and women are created equal, that every person deserves to start out on a level playing field in life to succeed or fail on their own merits, if you believe that science, reason, education, and truth are valuable in this world, and that freedom requires ordinary people to stand up and fight, then these guides are for you.

 

Read more: http://bit.ly/JDTWbJ


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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | Wallet Digital - Social Media, Business & Technology | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


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