Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them.
There has never been a time with greater consumer engagement than right now, especially with the far-reaching capabilities of smartphones. However, with consumers’ ability to share positive ratings and experience also comes their freedom to post the negative. While businesses in the obvious industries—such as hospitality and retail—are subject to such reviews, so, too, are healthcare practices. In fact, a survey by Software Advice found that62% of those surveyed use online reviews as a first step to find a new doctor, 19% use online reviews to evaluate an existing doctor, and 44% would consider an out-of-network doctor if their reviews were better than in-network doctors.
How can healthcare practices ensure they land on the winning side of the equation? That’s where online reputation management comes in.
What is online reputation management? It’s controlling what potential or current consumers see when they Google your name. It helps stop, fix, and prevent PR disasters while protecting and promoting your brand. Think your practice can’t be affected by bad press? A study by Outbound Engine found that 88% of consumers trust online reviews as much as personal recommendations. It’s important to make sure you’re getting a good recommendation.What does Google say about you? Research your practice as though you’re a consumer to get an idea of your current online reputation. Remember: 93% of searchers don’t go past the first pageand will use the first 10 results to form an impression. Is your reputation:Negative: By far the worst category for a practice to be in. This means you have one or more negative search results tarnishing your reputation. These can be from official rating sites (like Yelp or Healthgrades), blogs, Twitter accounts or any number of other social channels.Irrelevant: These results don’t hurt you, but they don’t help you either. You may not be losing potential patients who are researching, but you won’t win their business either.Wrong: There may be other practices with the same name that are more relevant to online searches than you. Aside from consumers not finding information about your practice, they may read negative things about this other practice and attribute them to yours.Positive and relevant: Your search results are full of positive content, and your brand is well-represented. This is ideal, but still requires maintenance to continue.Why are Facebook “likes” important to a healthcare practice? The omnipresence of social media platforms has made them one of the fastest growing referral sources for businesses of all sizes and types. According to a study by The Spark Report, 41% said social media would affect their choice of a specific doctor. Your social media presence should serve as a testament to why patients trust you and also display the human face of your operation. You should configure Facebook, Twitter, and Google+ profiles for your practice locations, and upload images and key information. It is also important to respond to social media posts (publicly or privately, depending on the post), as well as resolve any issues or complaints expediently and in accordance with best practices.How do you receive positive reviews? People will be reading your reviews for proof of a strong, positive reputation. They want to see authentic and authoritative reviews that appear regularly and across a range of sites before they feel confident in your practice. Negative reviews on sites like RateMDs.com, Vitals.com, and Yelp.com can hurt your online reputation and the success of your business. It’s imperative your information on these sites is correct and current; create and populate profiles for the sites your practice is not on, and seize opportunities to remove or respond to negative reviews without breaching doctor-patient confidentiality.
A successful online reputation management program needs to be multifaceted and include elements of social media, search engine optimization (SEO), and owned, earned and paid media. It’s important to understand how these things impact your online reputation and use them properly—before a problem arises—because despite the amount of time and resources required to build a positive reputation, it takes considerably more to repair a negative reputation.
Álbum de fotos - Las diez tecnologías que cambiarán el mundo según el MIT - Tecnología. Como cada año, la revista MIT Technology Review ha seleccionado aquellas tecnologías emergentes con el potencial de cambiarlo todo en unos años.Desalinización a escala planetaria, fotosíntesis
Flipboard has long been a staple on mobile devices, but last week it expanded its reach even further to add a web version. So, if you don’t have access to your favorite mobile device, or you want a break from a small screen, you can quickly and easily access all your favorite articles online via a laptop or desktop computer.
Managing your hospital’s website is a big task. But if you break it up until little pieces, it’s a lot easier to get your mind wrapped around it.
For starters, in order to manage your hospital’s content, you have to communicate with stakeholders in various departments, service lines, and within the communications and marketing departments.
You know best how your organization works, and so it falls to you to develop a way of managing your content to keep it fresh and interesting.
Here’s how you can get it done:
Work within the marketing department to establish a process for content creation. Then, share that process with content stakeholders across the organization. Remember that processes can be modified. Be prepared to do so when needed.Establish a timeline for publishing content and share this timeline throughout the organization. This process works best when there is some “weight” behind it. If higher-ups are committed to the timeline, you can hold content stakeholders to the timeline—or push the publication of their content back, if necessary.Create a process for managing content updates. Determine who within each area is the contact for content updates and have a schedule for publishing updates. This schedule will need to be somewhat flexible to allow for unforeseen changes, so you might want to create a date range for updates. You’ll also need to have someone in the marketing department dedicated to this process that can check with content creators on timelines and manage versions of content. It’s best to develop the process as you go. That way, you’ll see what works, what doesn’t and then incorporate those details into the process.Remove stale, outdated content and content that doesn’t get any page views. Just like the other steps, this starts with a timeline or schedule. Plan on having content stakeholders review the content for their areas at least once a year. It’s a good idea to develop a checklist for this review process. The stakeholder can use it to review aspects of the content (such as page views and accuracy) and then can submit that checklist to the marketing department. This way, you can verify that the content is still fresh and the stakeholder actually reviewed the content.
Por Jose Pagliery, CNNMoney (CNNMoney) -- Puedes encontrar las palabras "política de privacidad" en la parte inferior de casi todos los sitios web. No te dejes engañar. Esas políticas son más sobre recopilación de datos que de privacidad.
Se imponen las aplicaciones para la vida diaria, como comprar o relacionarse con las instituciones a través de los smartphones. Un 51% de los usuarios de todo el mundo perciben que sus móviles son el aparato tecnológico más importante que poseen.
Imagine a world where resources were limited to what was found in the classroom or the school closet known as the "Curriculum Materials Room." Picture a world where students wrote letters with pen and paper to communicate with other students and adults outside of the building. Due to postage costs, the teacher either sent the letters in bulk or paid for stamps out of his or her own pocket. Can you recall a time when student interests like skateboarding or video were never used as part of learning curriculum because the tools needed were either too expensive or not yet conceptualized? Do you remember a time when non-traditional learners struggled, and absenteeism meant a high likelihood of students doing poorly in school, and possibly having to retake the course?
Throughout the past 15 years, communications and information technology have become essential components of public health surveillance and research.3 This technology allows for cheaper and more accessible forms of disease surveillance and epidemiological research, particularly through the mining of online social network data. Social media has potential to change the nature, speed, and scope of public health surveillance and research by offering a real-time stream of user-generated updates from millions of people around the world.
Data mining is a field of computer science involving methods such as computational epidemiology, artificial intelligence, statistics, algorithm development, database systems management, and data processing to identify patterns in large sets of data...
We are all passionate educators and teachers keen on using technology to improve our teaching practices and enhance our students learning but the question is how do we know how much technology we are using and what type of technology we should be using ? Educational Technology and Mobile Learning has already approached these two questions in a previous post in which I published a great check list that every teacher should be using to the technology he/she is using and how they should be using it, you can access this post HERE.
Dr Rueben Puentedura, however, came up with a new model which I think most of you are already familiar with; this is called The SAMR model. I have already talked about this model in a post I published last year but this time I am revisiting SAMR with more details.
To start with, SAMR model is a system which you can use to measure your application of technology, or its level of use. This system consists of four levels: Redefinition, Modification,Augmentation, and Substitution. Let us now have a look at what these terms mean starting with the least important and moving up to the most important :
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.