Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them.
Managing your hospital’s website is a big task. But if you break it up until little pieces, it’s a lot easier to get your mind wrapped around it.
For starters, in order to manage your hospital’s content, you have to communicate with stakeholders in various departments, service lines, and within the communications and marketing departments.
You know best how your organization works, and so it falls to you to develop a way of managing your content to keep it fresh and interesting.
Here’s how you can get it done:
Work within the marketing department to establish a process for content creation. Then, share that process with content stakeholders across the organization. Remember that processes can be modified. Be prepared to do so when needed.Establish a timeline for publishing content and share this timeline throughout the organization. This process works best when there is some “weight” behind it. If higher-ups are committed to the timeline, you can hold content stakeholders to the timeline—or push the publication of their content back, if necessary.Create a process for managing content updates. Determine who within each area is the contact for content updates and have a schedule for publishing updates. This schedule will need to be somewhat flexible to allow for unforeseen changes, so you might want to create a date range for updates. You’ll also need to have someone in the marketing department dedicated to this process that can check with content creators on timelines and manage versions of content. It’s best to develop the process as you go. That way, you’ll see what works, what doesn’t and then incorporate those details into the process.Remove stale, outdated content and content that doesn’t get any page views. Just like the other steps, this starts with a timeline or schedule. Plan on having content stakeholders review the content for their areas at least once a year. It’s a good idea to develop a checklist for this review process. The stakeholder can use it to review aspects of the content (such as page views and accuracy) and then can submit that checklist to the marketing department. This way, you can verify that the content is still fresh and the stakeholder actually reviewed the content.
Por Jose Pagliery, CNNMoney (CNNMoney) -- Puedes encontrar las palabras "política de privacidad" en la parte inferior de casi todos los sitios web. No te dejes engañar. Esas políticas son más sobre recopilación de datos que de privacidad.
Se imponen las aplicaciones para la vida diaria, como comprar o relacionarse con las instituciones a través de los smartphones. Un 51% de los usuarios de todo el mundo perciben que sus móviles son el aparato tecnológico más importante que poseen.
QR Code Christmas Card - The QR Code Christmas Card is a way to secretly send a greeting to your close friend or family member and only they can find out what it means (o... (@Bardecode found them here for the record..
Throughout the past 15 years, communications and information technology have become essential components of public health surveillance and research.3 This technology allows for cheaper and more accessible forms of disease surveillance and epidemiological research, particularly through the mining of online social network data. Social media has potential to change the nature, speed, and scope of public health surveillance and research by offering a real-time stream of user-generated updates from millions of people around the world.
Data mining is a field of computer science involving methods such as computational epidemiology, artificial intelligence, statistics, algorithm development, database systems management, and data processing to identify patterns in large sets of data...
We are all passionate educators and teachers keen on using technology to improve our teaching practices and enhance our students learning but the question is how do we know how much technology we are using and what type of technology we should be using ? Educational Technology and Mobile Learning has already approached these two questions in a previous post in which I published a great check list that every teacher should be using to the technology he/she is using and how they should be using it, you can access this post HERE.
Dr Rueben Puentedura, however, came up with a new model which I think most of you are already familiar with; this is called The SAMR model. I have already talked about this model in a post I published last year but this time I am revisiting SAMR with more details.
To start with, SAMR model is a system which you can use to measure your application of technology, or its level of use. This system consists of four levels: Redefinition, Modification,Augmentation, and Substitution. Let us now have a look at what these terms mean starting with the least important and moving up to the most important :
HIPAA – those are five letters that keep healthcare compliance and risk officers awake at night.
As we’ve explored before, a business of any size is going to be challenged to stay on top of its social footprint. When we’ve run social presence audits for hospital networks, we usually find a multitude of social media “points of presence” including those for the corporate brand, individual hospitals, specialty centers, departments, programs, campaigns, doctors, nurses and even the gift shop!
A Rhode Island doctor was fired from the hospital and reprimanded by the Medical Board after she posted on her Facebook page about a long day at work. She never referred to the patient’s name but gave out enough details about the injuries to allow others to guess who it was.